{"id":3138,"date":"2019-10-28T20:19:27","date_gmt":"2019-10-28T19:19:27","guid":{"rendered":"http:\/\/wptest.nexum.cz\/adidas-preinvestoval\/"},"modified":"2019-10-28T20:19:27","modified_gmt":"2019-10-28T19:19:27","slug":"adidas-preinvestoval","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/adidas-preinvestoval\/","title":{"rendered":"Adidas p\u0159ipou\u0161t\u00ed, \u017ee do digit\u00e1ln\u00ed reklamy investoval p\u0159esp\u0159\u00edli\u0161. A lituje"},"content":{"rendered":"<figure class=\"w-richtext-figure-type-image w-richtext-align-center\" data-rt-type=\"image\" data-rt-align=\"center\">\n<div><img decoding=\"async\" src=\"https:\/\/uploads-ssl.webflow.com\/5767b4eb3a9c9e1015d06770\/5dacd36df43e6f766ce3d9d4_adidas%20gif.gif\"><\/div>\n<\/figure>\n<p>\u200d<\/p>\n<p>\u200d<\/p>\n<p>Adidas p\u0159iznal, \u017ee jeho zam\u011b\u0159en\u00ed na ROI (n\u00e1vratnost investic) pouk\u00e1zalo na <strong>nadm\u011brn\u00e9 investov\u00e1n\u00ed <\/strong>do digit\u00e1ln\u00edho a v\u00fdkonnostn\u00edho marketingu na \u00fakor budov\u00e1n\u00ed zna\u010dky.<\/p>\n<p>Glob\u00e1ln\u00ed medi\u00e1ln\u00ed \u0159editel zna\u010dky <strong>Simon Peel<\/strong> uvedl, \u017ee p\u0159ed \u010dty\u0159mi lety bylo <strong>atribu\u010dn\u00ed modelov\u00e1n\u00ed spole\u010dnosti zalo\u017eeno pouze na &#8222;last click&#8220;<\/strong> <em>(posledn\u00ed interakci)<\/em>. <br \/>Peel tvrd\u00ed, \u017ee se zna\u010dka v minulosti chybn\u011b zam\u011b\u0159ila na sn\u00ed\u017een\u00ed vlastn\u00edch n\u00e1klad\u016f sp\u00ed\u0161e ne\u017e na to, co bylo v jej\u00edm nejlep\u0161\u00edm z\u00e1jmu.<\/p>\n<p>Adidas tedy p\u0159edstavil svou novou kampa\u0148, ve kter\u00e9 hraje na emotivn\u00ed strunu z\u00e1kazn\u00edk\u016fm a douf\u00e1 v slibn\u00e9 v\u00fdsledky. <\/p>\n<p>\u200d<\/p>\n<p>\u200d<\/p>\n<p>\u200d<\/p>\n<p>\u200d<\/p>\n<p><em>Zdroj:\u00a0<\/em><a href=\"https:\/\/footwearnews.com\/2019\/business\/retail\/adidas-advertising-strategy-digital-traditional-1202857814\/\"><em>https:\/\/footwearnews.com\/2019\/business\/retail\/adidas-advertising-strategy-digital-traditional-1202857814\/<\/em><\/a><\/p>\n<p>\u200d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adidas p\u0159iznal, \u017ee jeho zam\u011b\u0159en\u00ed na ROI pouk\u00e1zalo na nadm\u011brn\u00e9 investov\u00e1n\u00ed do digit\u00e1ln\u00edho marketingu.<\/p>\n","protected":false},"author":1,"featured_media":894,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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