{"id":3137,"date":"2021-07-29T16:52:36","date_gmt":"2021-07-29T14:52:36","guid":{"rendered":"http:\/\/wptest.nexum.cz\/9-otazek-pred-realizaci-ppc-kampani\/"},"modified":"2021-07-29T16:52:36","modified_gmt":"2021-07-29T14:52:36","slug":"9-otazek-pred-realizaci-ppc-kampani","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/9-otazek-pred-realizaci-ppc-kampani\/","title":{"rendered":"9 ot\u00e1zek p\u0159ed realizac\u00ed PPC kampan\u00ed"},"content":{"rendered":"

Pou\u0161t\u00edte se do PPC kampan\u00ed? A jak zad\u00e1te sv\u016fj po\u017eadavek na PPC specialistu? V\u011bt\u0161ina zad\u00e1n\u00ed od klient\u016f zn\u00ed n\u011bjak takto:<\/p>\n

„Ud\u011blejte mi reklamu na m\u016fj web. A hlavn\u011b a\u0165 to sype.“<\/p><\/blockquote>\n

To nen\u00ed zrovna optim\u00e1ln\u00ed zad\u00e1n\u00ed, z kter\u00e9ho jsme moud\u0159\u00ed. Na\u0161im c\u00edlem je, stejn\u011b jako c\u00edlem klienta, a\u0165 to sype. To ano. Ale mus\u00edme zn\u00e1t v\u00edce konkr\u00e9tnost\u00ed, aby m\u011bla reklama \u0161anci na \u00fasp\u011bch a specialist\u00e9 marketingov\u00fdch kampan\u00ed<\/a> navrhli co nejefektivn\u011bj\u0161\u00ed kampa\u0148<\/strong>. Co tedy v\u0161echno pot\u0159ebuje PPC specialista p\u0159ed realizac\u00ed kampan\u00ed v\u011bd\u011bt? P\u0159ipravte si odpov\u011bdi na tyto ot\u00e1zky.<\/p>\n

1. M\u00e1te p\u0159edchoz\u00ed zku\u0161enosti s inzerc\u00ed?<\/h2>\n

Zkou\u0161eli jste ji\u017e v minulosti inzerovat pomoc\u00ed PPC kampan\u00ed? A\u0165 u\u017e jste zkusili Sklik, AdWords \u010di Facebook<\/strong>, sd\u011blte to sv\u00e9mu specialistovi na kampan\u011b. Budou ho zaj\u00edmat v\u00fdsledky t\u011bchto prob\u011bhl\u00fdch kampan\u00ed. N\u011bkter\u00fd z kan\u00e1l\u016f nemus\u00ed v\u016fbec fungovat na va\u0161e podnik\u00e1n\u00ed a jin\u00fd zase excelentn\u011b. A to je t\u0159eba odhalit. Pokud u\u017e jste propagaci d\u0159\u00edve zkou\u0161eli, v\u00edte, zda n\u011bkter\u00fd z kan\u00e1l\u016f funguje l\u00e9pe, a kter\u00fd naopak v\u016fbec. <\/p>\n

2. Jak\u00fd produkt budeme propagovat?<\/h2>\n

Chcete pustit do propagace konkr\u00e9tn\u00ed produkt (slu\u017ebu) ? Vysv\u011btlete specialistovi, co je to za produkt, v \u010dem je specifick\u00fd, jakou p\u0159idanou hodnotu z\u00e1kazn\u00edkovi p\u0159in\u00e1\u0161\u00ed<\/strong> a jakou m\u00e1 konkuren\u010dn\u00ed v\u00fdhodu. Doporu\u010dujeme zam\u011b\u0159it se na produkty, z kter\u00fdch m\u00e1te vy\u0161\u0161\u00ed mar\u017ei. <\/p>\n

3. Kdo je v\u00e1\u0161 sou\u010dasn\u00fd z\u00e1kazn\u00edk?
<\/h2>\n

Na koho budeme reklamu c\u00edlit<\/a>? Je pot\u0159eba ur\u010dit pohlav\u00ed, v\u011bk, z\u00e1jmy, atd. L\u00e9pe pak odhal\u00edme segment z\u00e1kazn\u00edk\u016f<\/strong>, na kter\u00fd se v propagaci zam\u011b\u0159\u00edme.<\/p>\n

4. Chcete kampan\u011b lokalizovat?<\/h2>\n

V propagaci se m\u016f\u017eeme soust\u0159edit pouze na konkr\u00e9tn\u00ed oblas<\/strong>t, pokud p\u016fsob\u00edte\u00a0v ur\u010dit\u00e9 lokalit\u011b. T\u00fdk\u00e1 se to hlavn\u011b propagace slu\u017eeb. Nap\u0159. kade\u0159nictv\u00ed. Kade\u0159nice z Prahy t\u011b\u017eko bude c\u00edlit na lidi z cel\u00e9 \u010cesk\u00e9 republiky. Zam\u011b\u0159\u00ed se v\u00fdhradn\u011b na \u010d\u00e1st Prahy, v kter\u00e9 s\u00eddl\u00ed a pot\u00e9 na p\u0159il\u00e9haj\u00edc\u00ed m\u011bstsk\u00e9 \u010d\u00e1sti.<\/p>\n

5. Kdo je va\u0161e konkurence?
<\/h2>\n

M\u00e1te siln\u00e9 konkurenty na va\u0161em trhu? V \u010dem jsou siln\u011bj\u0161\u00ed a jak\u00e9 komunika\u010dn\u00ed kan\u00e1ly vyu\u017e\u00edvaj\u00ed? Spole\u010dn\u011b se specialistou<\/a> najdete ide\u00e1ln\u00ed cestu, jak konkurenci p\u0159elst\u00edt a p\u0159edehnat.<\/p>\n

6. Jak\u00fd je v\u00e1\u0161 trh?<\/h2>\n

Popi\u0161te PPC specialistovi trh, na kter\u00e9m p\u016fsob\u00edte<\/strong>. Jak je velk\u00fd a zasycen\u00fd? Jsou produkty na tomto trhu hledan\u00e9 a \u017e\u00e1dan\u00e9 nebo je naopak zat\u00edm nikdo moc nezn\u00e1?<\/p>\n

7. Jak\u00e9 jsou va\u0161e c\u00edle?
<\/h2>\n

Chcete podpo\u0159it brand a zviditelnit se celkov\u011b? Nebo se chcete zam\u011b\u0159it na konkr\u00e9tn\u00ed produkty? Jde v\u00e1m sp\u00ed\u0161e o zv\u00fd\u0161en\u00ed n\u00e1v\u0161t\u011bvnosti \u010di tr\u017eeb? Nezapome\u0148te v\u0161echny stanoven\u00e9 c\u00edle d\u016fkladn\u011b m\u011b\u0159it<\/a>.<\/p>\n

8. Kolik chcete do PPC kampan\u00ed investovat?<\/h2>\n

Promyslete, jak\u00fd m\u00e1te rozpo\u010det. Kolik m\u016f\u017eete investovat do propagace.<\/p>\n

9. Ovliv\u0148uje v\u00e1\u0161 produkt sez\u00f3nnost?<\/h2>\n

Je v\u00e1\u0161 produkt (slu\u017eba) ovlivn\u011bn sez\u00f3nn\u00edmi v\u00fdkyvy<\/strong>? Kdy je va\u0161e nejslab\u0161\u00ed a nejsiln\u011bj\u0161\u00ed obdob\u00ed? Sez\u00f3nnost je siln\u00fd faktor, kter\u00fd ovliv\u0148uje \u00fasp\u011b\u0161nost kampan\u00ed<\/strong>. Nap\u0159. rekrea\u010dn\u00ed st\u0159edisko u koupali\u0161t\u011b se zam\u011b\u0159\u00ed na propagaci v tepl\u00fdch m\u011bs\u00edc\u00edch a v zim\u011b bude t\u0159eba rekonstruovat a p\u0159ipravovat strategii na sez\u00f3nu.<\/p>\n

Takhle se p\u0159ipravte na sch\u016fzku se sv\u00fdm PPC specialistou<\/a>. Usnadn\u00edte mu pr\u00e1ci a v\u00fdsledkem bude efektivn\u00ed kampa\u0148<\/strong>, dle va\u0161ich po\u017eadavk\u016f, kter\u00e1 sype, sype a sype.<\/p>\n

Zaujal v\u00e1s \u010dl\u00e1nek? Sd\u00edlejte ho s p\u0159\u00e1teli.<\/p>\n","protected":false},"excerpt":{"rendered":"

Co v\u0161echno sd\u011blit PPC specialistovi, aby va\u0161e kampa\u0148 byla efektivn\u00ed? P\u0159ipravte si odpov\u011bdi na tyto ot\u00e1zky.<\/p>\n","protected":false},"author":20,"featured_media":1835,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3],"tags":[],"class_list":["post-3137","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tipy-rady-a-novinky"],"yoast_head":"\n9 ot\u00e1zek p\u0159ed realizac\u00ed PPC kampan\u00ed<\/title>\n<meta name=\"description\" content=\"Co v\u0161echno sd\u011blit PPC specialistovi, aby va\u0161e kampa\u0148 byla efektivn\u00ed? P\u0159ipravte si odpov\u011bdi na tyto ot\u00e1zky.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webmium.cz\/blog\/9-otazek-pred-realizaci-ppc-kampani\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"9 ot\u00e1zek p\u0159ed realizac\u00ed PPC kampan\u00ed\" \/>\n<meta property=\"og:description\" content=\"Co v\u0161echno sd\u011blit PPC specialistovi, aby va\u0161e kampa\u0148 byla efektivn\u00ed? P\u0159ipravte si odpov\u011bdi na tyto ot\u00e1zky.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.webmium.cz\/blog\/9-otazek-pred-realizaci-ppc-kampani\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Webmium.cz\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-29T14:52:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/5975c694081ae3415452f7ff_ppc-smaller.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"180\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tereza Kuli\u0161evov\u00e1\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tereza Kuli\u0161evov\u00e1\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/9-otazek-pred-realizaci-ppc-kampani\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/9-otazek-pred-realizaci-ppc-kampani\\\/\"},\"author\":{\"name\":\"Tereza Kuli\u0161evov\u00e1\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#\\\/schema\\\/person\\\/b364521de39a27a597f434d70ef747e4\"},\"headline\":\"9 ot\u00e1zek p\u0159ed realizac\u00ed PPC kampan\u00ed\",\"datePublished\":\"2021-07-29T14:52:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/9-otazek-pred-realizaci-ppc-kampani\\\/\"},\"wordCount\":648,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/9-otazek-pred-realizaci-ppc-kampani\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/5975c694081ae3415452f7ff_ppc-smaller.png\",\"articleSection\":[\"tipy-rady-a-novinky\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/9-otazek-pred-realizaci-ppc-kampani\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/9-otazek-pred-realizaci-ppc-kampani\\\/\",\"url\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/9-otazek-pred-realizaci-ppc-kampani\\\/\",\"name\":\"9 ot\u00e1zek p\u0159ed realizac\u00ed PPC kampan\u00ed\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/9-otazek-pred-realizaci-ppc-kampani\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/9-otazek-pred-realizaci-ppc-kampani\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/5975c694081ae3415452f7ff_ppc-smaller.png\",\"datePublished\":\"2021-07-29T14:52:36+00:00\",\"description\":\"Co v\u0161echno sd\u011blit PPC specialistovi, aby va\u0161e kampa\u0148 byla efektivn\u00ed? P\u0159ipravte si odpov\u011bdi na tyto ot\u00e1zky.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/9-otazek-pred-realizaci-ppc-kampani\\\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/9-otazek-pred-realizaci-ppc-kampani\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/9-otazek-pred-realizaci-ppc-kampani\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/5975c694081ae3415452f7ff_ppc-smaller.png\",\"contentUrl\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/5975c694081ae3415452f7ff_ppc-smaller.png\",\"width\":600,\"height\":180},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/9-otazek-pred-realizaci-ppc-kampani\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Dom\u016f\",\"item\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"9 ot\u00e1zek p\u0159ed realizac\u00ed PPC kampan\u00ed\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/\",\"name\":\"Blog Webmium.cz\",\"description\":\"Marketingov\u00e9 novinky a zpr\u00e1vy\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#organization\",\"name\":\"Blog Webmium.cz\",\"url\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/webmium-zelene-blog.png\",\"contentUrl\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/webmium-zelene-blog.png\",\"width\":480,\"height\":49,\"caption\":\"Blog Webmium.cz\"},\"image\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#\\\/schema\\\/person\\\/b364521de39a27a597f434d70ef747e4\",\"name\":\"Tereza Kuli\u0161evov\u00e1\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/afff50d18e77f2275c0022b7d2a353a4d1e054bda92b8e0a52be34ebe33f658b?s=96&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/afff50d18e77f2275c0022b7d2a353a4d1e054bda92b8e0a52be34ebe33f658b?s=96&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/afff50d18e77f2275c0022b7d2a353a4d1e054bda92b8e0a52be34ebe33f658b?s=96&r=g\",\"caption\":\"Tereza Kuli\u0161evov\u00e1\"},\"url\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/author\\\/tereza\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"9 ot\u00e1zek p\u0159ed realizac\u00ed PPC kampan\u00ed","description":"Co v\u0161echno sd\u011blit PPC specialistovi, aby va\u0161e kampa\u0148 byla efektivn\u00ed? P\u0159ipravte si odpov\u011bdi na tyto ot\u00e1zky.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.webmium.cz\/blog\/9-otazek-pred-realizaci-ppc-kampani\/","og_locale":"cs_CZ","og_type":"article","og_title":"9 ot\u00e1zek p\u0159ed realizac\u00ed PPC kampan\u00ed","og_description":"Co v\u0161echno sd\u011blit PPC specialistovi, aby va\u0161e kampa\u0148 byla efektivn\u00ed? P\u0159ipravte si odpov\u011bdi na tyto ot\u00e1zky.","og_url":"https:\/\/www.webmium.cz\/blog\/9-otazek-pred-realizaci-ppc-kampani\/","og_site_name":"Blog Webmium.cz","article_published_time":"2021-07-29T14:52:36+00:00","og_image":[{"width":600,"height":180,"url":"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/5975c694081ae3415452f7ff_ppc-smaller.png","type":"image\/png"}],"author":"Tereza Kuli\u0161evov\u00e1","twitter_card":"summary_large_image","twitter_misc":{"Napsal(a)":"Tereza Kuli\u0161evov\u00e1","Odhadovan\u00e1 doba \u010dten\u00ed":"3 minuty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.webmium.cz\/blog\/9-otazek-pred-realizaci-ppc-kampani\/#article","isPartOf":{"@id":"https:\/\/www.webmium.cz\/blog\/9-otazek-pred-realizaci-ppc-kampani\/"},"author":{"name":"Tereza Kuli\u0161evov\u00e1","@id":"https:\/\/www.webmium.cz\/blog\/#\/schema\/person\/b364521de39a27a597f434d70ef747e4"},"headline":"9 ot\u00e1zek p\u0159ed realizac\u00ed PPC kampan\u00ed","datePublished":"2021-07-29T14:52:36+00:00","mainEntityOfPage":{"@id":"https:\/\/www.webmium.cz\/blog\/9-otazek-pred-realizaci-ppc-kampani\/"},"wordCount":648,"commentCount":0,"publisher":{"@id":"https:\/\/www.webmium.cz\/blog\/#organization"},"image":{"@id":"https:\/\/www.webmium.cz\/blog\/9-otazek-pred-realizaci-ppc-kampani\/#primaryimage"},"thumbnailUrl":"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/5975c694081ae3415452f7ff_ppc-smaller.png","articleSection":["tipy-rady-a-novinky"],"inLanguage":"cs","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.webmium.cz\/blog\/9-otazek-pred-realizaci-ppc-kampani\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.webmium.cz\/blog\/9-otazek-pred-realizaci-ppc-kampani\/","url":"https:\/\/www.webmium.cz\/blog\/9-otazek-pred-realizaci-ppc-kampani\/","name":"9 ot\u00e1zek p\u0159ed realizac\u00ed PPC kampan\u00ed","isPartOf":{"@id":"https:\/\/www.webmium.cz\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.webmium.cz\/blog\/9-otazek-pred-realizaci-ppc-kampani\/#primaryimage"},"image":{"@id":"https:\/\/www.webmium.cz\/blog\/9-otazek-pred-realizaci-ppc-kampani\/#primaryimage"},"thumbnailUrl":"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/5975c694081ae3415452f7ff_ppc-smaller.png","datePublished":"2021-07-29T14:52:36+00:00","description":"Co v\u0161echno sd\u011blit PPC specialistovi, aby va\u0161e kampa\u0148 byla efektivn\u00ed? P\u0159ipravte si odpov\u011bdi na tyto ot\u00e1zky.","breadcrumb":{"@id":"https:\/\/www.webmium.cz\/blog\/9-otazek-pred-realizaci-ppc-kampani\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.webmium.cz\/blog\/9-otazek-pred-realizaci-ppc-kampani\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/www.webmium.cz\/blog\/9-otazek-pred-realizaci-ppc-kampani\/#primaryimage","url":"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/5975c694081ae3415452f7ff_ppc-smaller.png","contentUrl":"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/5975c694081ae3415452f7ff_ppc-smaller.png","width":600,"height":180},{"@type":"BreadcrumbList","@id":"https:\/\/www.webmium.cz\/blog\/9-otazek-pred-realizaci-ppc-kampani\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Dom\u016f","item":"https:\/\/www.webmium.cz\/blog\/"},{"@type":"ListItem","position":2,"name":"9 ot\u00e1zek p\u0159ed realizac\u00ed PPC kampan\u00ed"}]},{"@type":"WebSite","@id":"https:\/\/www.webmium.cz\/blog\/#website","url":"https:\/\/www.webmium.cz\/blog\/","name":"Blog Webmium.cz","description":"Marketingov\u00e9 novinky a zpr\u00e1vy","publisher":{"@id":"https:\/\/www.webmium.cz\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.webmium.cz\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/www.webmium.cz\/blog\/#organization","name":"Blog Webmium.cz","url":"https:\/\/www.webmium.cz\/blog\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/www.webmium.cz\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/09\/webmium-zelene-blog.png","contentUrl":"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/09\/webmium-zelene-blog.png","width":480,"height":49,"caption":"Blog Webmium.cz"},"image":{"@id":"https:\/\/www.webmium.cz\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.webmium.cz\/blog\/#\/schema\/person\/b364521de39a27a597f434d70ef747e4","name":"Tereza Kuli\u0161evov\u00e1","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/secure.gravatar.com\/avatar\/afff50d18e77f2275c0022b7d2a353a4d1e054bda92b8e0a52be34ebe33f658b?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/afff50d18e77f2275c0022b7d2a353a4d1e054bda92b8e0a52be34ebe33f658b?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/afff50d18e77f2275c0022b7d2a353a4d1e054bda92b8e0a52be34ebe33f658b?s=96&r=g","caption":"Tereza Kuli\u0161evov\u00e1"},"url":"https:\/\/www.webmium.cz\/blog\/author\/tereza\/"}]}},"uagb_featured_image_src":{"full":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/5975c694081ae3415452f7ff_ppc-smaller.png",600,180,false],"thumbnail":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/5975c694081ae3415452f7ff_ppc-smaller-150x150.png",150,150,true],"medium":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/5975c694081ae3415452f7ff_ppc-smaller-300x90.png",300,90,true],"medium_large":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/5975c694081ae3415452f7ff_ppc-smaller.png",600,180,false],"large":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/5975c694081ae3415452f7ff_ppc-smaller.png",600,180,false],"1536x1536":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/5975c694081ae3415452f7ff_ppc-smaller.png",600,180,false],"2048x2048":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/5975c694081ae3415452f7ff_ppc-smaller.png",600,180,false],"authorship-box-avatar":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/5975c694081ae3415452f7ff_ppc-smaller.png",150,45,false],"authorship-box-related":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/5975c694081ae3415452f7ff_ppc-smaller.png",70,21,false]},"uagb_author_info":{"display_name":"Tereza Kuli\u0161evov\u00e1","author_link":"https:\/\/www.webmium.cz\/blog\/author\/tereza\/"},"uagb_comment_info":2,"uagb_excerpt":"Co v\u0161echno sd\u011blit PPC specialistovi, aby va\u0161e kampa\u0148 byla efektivn\u00ed? P\u0159ipravte si odpov\u011bdi na tyto ot\u00e1zky.","_links":{"self":[{"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/posts\/3137","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/comments?post=3137"}],"version-history":[{"count":0,"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/posts\/3137\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/media\/1835"}],"wp:attachment":[{"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/media?parent=3137"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/categories?post=3137"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/tags?post=3137"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}