{"id":3135,"date":"2021-07-29T16:52:36","date_gmt":"2021-07-29T14:52:36","guid":{"rendered":"http:\/\/wptest.nexum.cz\/9-kroku-k-profi-clanku\/"},"modified":"2021-07-29T16:52:36","modified_gmt":"2021-07-29T14:52:36","slug":"9-kroku-k-profi-clanku","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/9-kroku-k-profi-clanku\/","title":{"rendered":"9 krok\u016f k profi \u010dl\u00e1nku"},"content":{"rendered":"<p>Sv\u00e9 produkty a slu\u017eby zn\u00e1te l\u00edp ne\u017e kdokoliv jin\u00fd. Vyu\u017eijte toho a pus\u0165te se do <strong>tvo\u0159en\u00ed obsahu sv\u00e9pomoc\u00ed<\/strong>. U\u0161et\u0159\u00edte tak pen\u00edze za specialistu a jedin\u00e9, co v\u00e1s to bude st\u00e1t, je \u010das. Psan\u00ed \u010dl\u00e1nk\u016f je jako j\u00edzda na kole. Jakmile se to jednou nau\u010d\u00edte, pofr\u010d\u00ed to samo. Tak hlavu vzh\u016fru a \u0161l\u00e1pn\u011bte do ped\u00e1l\u016f. Kule za nudn\u00e9 \u0161koln\u00ed slohovky jsou minulost\u00ed. Te\u010f tvo\u0159\u00edte obsah. A ten je z\u00e1bavn\u00fd a m\u00e1 jin\u00e1 pravidla. Jak\u00e1? Poj\u010fme se ve zkratce pod\u00edvat<strong> jak napsat \u010dl\u00e1nek jako prof\u00edk<\/strong>. Postupujte krok za krokem. V\u00a0klidu. Nen\u00ed, kam sp\u011bchat.<\/p>\n<h2>1. krok: Analyzujte<\/h2>\n<p data-new-link=\"true\">M\u00e1te v\u0161echno v\u00a0hlav\u011b? Bezva, prvn\u00ed krok m\u00e1te za sebou. M\u00edsty je\u0161t\u011b t\u00e1pete, co v\u0161echno \u0159\u00edct? <strong>Ud\u011blejte si anal\u00fdzu kl\u00ed\u010dov\u00fdch slov <\/strong>a najd\u011bte, co \u010dten\u00e1\u0159e zaj\u00edm\u00e1. Dejte jim pod nos jen <a href=\"\/posts\/neni-clanek-jako-clanek\" data-rt-link-type=\"page\" data-rt-link-itemid=\"591c3fb7d0af4314b9d21ebd\" data-rt-link-collectionid=\"57ac7b1471bead8852a43df4\">p\u0159\u00ednosn\u00fd obsah<\/a>.<\/p>\n<h2>2. krok: Vytvo\u0159te osnovu<\/h2>\n<p>Zavzpom\u00ednejte na \u0161kolu a p\u0159ipravte si osnovu. <strong>Ho\u010fte na pap\u00edr z\u00e1kladn\u00ed my\u0161lenky<\/strong>. Se\u0159a\u010fte je tak, jak p\u016fjdou za sebou. A hned v\u00e1m vznikne ono zn\u00e1m\u00e9 \u2013 \u00favod, sta\u0165 a z\u00e1v\u011br.<\/p>\n<p>Rozmyslete d\u00e9lku p\u0159\u00edsp\u011bvku. Na n\u00ed \u017e\u00e1dn\u00e1 univerz\u00e1ln\u00ed \u0161ablona nen\u00ed. Jen pamatujte, \u017ee obsahem nechcete nudit. <\/p>\n<h2>3. krok: Pi\u0161te<\/h2>\n<p>Prot\u00e1hn\u011bte prsty a pus\u0165te se do psan\u00ed. \u00davodem stru\u010dn\u011b vysv\u011btlete, o \u010dem dnes bude \u0159e\u010d. Plynule p\u0159ejd\u011bte ve vlastn\u00ed \u010dl\u00e1nek. V\u017edy za\u010dn\u011bte t\u00edm nejd\u016fle\u017eit\u011bj\u0161\u00edm a postupujte k m\u00e9n\u011b d\u016fle\u017eit\u00e9mu.<\/p>\n<p>P\u0159i psan\u00ed \u010dl\u00e1nku se dr\u017ete n\u011bkolika z\u00e1sad:<\/p>\n<ul>\n<li>Udr\u017eujte jednotn\u00fd styl i t\u00f3n.<\/li>\n<li><strong>Jazyk p\u0159izp\u016fsobte c\u00edlov\u00e9mu \u010dten\u00e1\u0159i<\/strong>, klidn\u011b zapojte profesn\u00ed slang, pokud mu va\u0161i \u010dten\u00e1\u0159i rozum\u00ed.<\/li>\n<li>V\u017eijte se do persony a mluvte k\u00a0n\u00ed, nepi\u0161te, co chcete sly\u0161et vy, ale co chce sly\u0161et ona.<\/li>\n<li>Nesk\u00e1kejte z\u00a0my\u0161lenky na my\u0161lenku, klidn\u011b se v\u00a0textu vracejte nebo si p\u0159ipravte nov\u00fd odstavec.<\/li>\n<li><strong>Pi\u0161te hezky \u010desky<\/strong>, sjedno\u0165te rod i \u010das.<\/li>\n<\/ul>\n<h2>4. krok: Opravujte a \u0161krtejte<\/h2>\n<p>\u017d\u00e1dn\u00fd u\u010den\u00fd z\u00a0nebe nespadl. Chybi\u010dka se vloud\u00ed ka\u017ed\u00e9mu. Proto po sob\u011b nezapome\u0148te cel\u00fd text p\u0159elouskat a opravit chyby. Zejm\u00e9na odborn\u00e1 terminologie vy\u017eaduje vlastn\u00ed kontrolu.<\/p>\n<p>Zd\u00e1 se v\u00e1m n\u011bjak\u00e1 v\u011bta p\u0159\u00edli\u0161 kostrbat\u00e1? P\u0159epi\u0161te ji. Tolikr\u00e1t, ne\u017e si budete jist\u011b, \u017ee zn\u00ed tak, jak m\u00e1. <strong>Vyh\u00e1zejte p\u0159ebyte\u010dnou om\u00e1\u010dku<\/strong>. Co se v\u00e1m zd\u00e1 zbyte\u010dn\u00e9, bude zbyte\u010dn\u00e9 i pro \u010dten\u00e1\u0159e. A ten nem\u00e1 \u010das. Sp\u011bch\u00e1. Tak ho nezdr\u017eujte.<\/p>\n<h2>5. krok: Strukturujte<\/h2>\n<p>Dob\u0159e \u010diteln\u00fd \u010dl\u00e1nek je strukturovan\u00fd. Kdy\u017e <strong>ka\u017ed\u00e1 my\u0161lenka dostane vlastn\u00ed odstavec<\/strong>, text se provzdu\u0161n\u00ed. Bude vypadat v\u00edc sexy a dokonce krat\u0161\u00ed. Bude l\u00e1kat ke \u010dten\u00ed. <\/p>\n<p>Vymyslete <a href=\"\/posts\/15-tipu-jak-psat-nadpisy-ktere-zaujmou\" data-rt-link-type=\"page\" target=\"_blank\" data-rt-link-itemid=\"596e89bfade2cc19548b357a\" data-rt-link-collectionid=\"57ac7b1471bead8852a43df4\" rel=\"noopener\">poutav\u00fd nadpis<\/a>. Svi\u017en\u00fd, emotivn\u00ed, bud\u00edc\u00ed pozornost. \u010c\u00edm krat\u0161\u00ed, t\u00edm lep\u0161\u00ed. Ostatn\u00ed my\u0161lenky vlo\u017ete mezi odstavce do mezititulk\u016f. <strong>Nadpisy a podnadpisy jsou prvotn\u00edm pouta\u010dem<\/strong>.<\/p>\n<p>Pou\u017eijte seznamy. Text dostane dal\u0161\u00ed strukturu a bude \u017eiv\u011bj\u0161\u00ed.<\/p>\n<p>\u010cl\u00e1nek zarovnejte. V\u017edy vlevo. Bloky funguj\u00ed pro tisk. Ale vy jste online. Tak\u017ee doleva. Aby v\u00e1s bez zbyte\u010dn\u00e9ho rozh\u00e1zen\u00ed p\u0159e\u010detli i lidi na mobilech.<\/p>\n<h2>6. krok: Zv\u00fdraz\u0148ujte<\/h2>\n<p>Tu\u010dn\u011b? Ano. Jen um\u00edrn\u011bn\u011b. Lidsk\u00e9 oko skenuje tu\u010dn\u00fd text. \u010c\u00edm v\u00edc ho bude, t\u00edm d\u0159\u00edv se do n\u011bj \u010dten\u00e1\u0159 zamot\u00e1. To nechcete. Proto <strong>vytu\u010d\u0148ujte pouze ty nejd\u016fle\u017eit\u011bj\u0161\u00ed my\u0161lenky<\/strong>. <\/p>\n<p>Nezapome\u0148te na <strong>prolinkov\u00e1n\u00ed<\/strong>. Na eshop, na web a klidn\u011b i na soci\u00e1ln\u00ed s\u00edt\u011b. <\/p>\n<h2>7. krok: O\u017eivujte<\/h2>\n<p>O\u017eivte text fotkami. Pokud mo\u017eno vlastn\u00edmi. Nebo t\u011bmi, voln\u011b sta\u017een\u00fdmi. Pozor na autorsk\u00e1 pr\u00e1va. V\u017edy se p\u0159esv\u011bd\u010dte, \u017ee fotku m\u016f\u017eete pou\u017e\u00edt.<\/p>\n<p data-new-link=\"true\">Skv\u011ble funguje i <strong><a href=\"\/posts\/13-tipu-pro-vas-obsah\" data-rt-link-type=\"page\" target=\"_blank\" data-rt-link-itemid=\"59245b06cb39537dec55420f\" data-rt-link-collectionid=\"57ac7b1471bead8852a43df4\" rel=\"noopener\">infografika<\/a><\/strong>. Vypad\u00e1 l\u00edp ne\u017e nudn\u00e1 tabulka a zaru\u010den\u011b upout\u00e1 pozornost. <\/p>\n<h2>8. krok: Prolo\u017ete text KW a CTA<\/h2>\n<p data-new-link=\"true\">Kl\u00ed\u010dov\u00e1 slova u\u017e nejsp\u00ed\u0161 v\u00a0textu m\u00e1te. Zkontrolujte, jestli jich nen\u00ed p\u0159\u00edli\u0161 a pop\u0159\u00edpad\u011b nahra\u010fte synonymy. I kdy\u017e se \u010dl\u00e1nek tv\u00e1\u0159\u00ed nen\u00e1padn\u011b, <strong>zapracujte do n\u011bj v\u00fdzvu k\u00a0akci<\/strong>. Jedno nebo dv\u011b CTA se v\u00a0textu ztrat\u00ed a vy z\u00edsk\u00e1te. <a href=\"#newsletter\" data-rt-link-type=\"external\">P\u0159ihl\u00e1\u0161en\u00ed k\u00a0newsletteru<\/a>, v\u00fdzva ke sledov\u00e1n\u00ed \u010di sd\u00edlen\u00ed nebo rovnou k objedn\u00e1vce.<\/p>\n<h2>9. krok: Nasa\u010fte, pus\u0165te do sv\u011bta a propagujte<\/h2>\n<p>Te\u010f u\u017e jen nasadit na blog, naposledy p\u0159ekontrolovat a pustit do sv\u011bta. M\u00e1te trochu tr\u00e9mu? Poproste kolegy, rodinu, kamar\u00e1dy, a\u0165 si v\u00e1\u0161 \u010dl\u00e1nek je\u0161t\u011b naposledy p\u0159e\u010dtou. Jejich objektivn\u00ed n\u00e1zor m\u016f\u017ee vychytat posledn\u00ed mouchy.<\/p>\n<p data-new-link=\"true\">Nezapome\u0148te <strong>\u010dl\u00e1nek dostate\u010dn\u011b propagovat v\u0161ude<\/strong>, kde to jde. <a href=\"https:\/\/www.facebook.com\/Webmium.cz\" data-rt-link-type=\"external\" target=\"_blank\" rel=\"noopener\">Sd\u00edlejte ho<\/a>, informujte o n\u011bm. <\/p>\n<h3>Hotovo. Prvn\u00ed \u010dl\u00e1nek je online<\/h3>\n<p>A je to. Hotovo. Nechte \u010dl\u00e1nek \u017e\u00edt vlastn\u00edm \u017eivotem. A\u017e jich vyd\u00e1te n\u011bkolik, omrkn\u011bte anal\u00fdzy n\u00e1v\u0161t\u011bvnosti. Napov\u00ed v\u00e1m <strong>jak\u00fdm sm\u011brem obsah sm\u011brovat<\/strong>. <\/p>\n<p>Prvn\u00ed \u010dl\u00e1nek je tak trochu d\u0159ina. Ale nebojte, praxe v\u00e1s vytr\u00e9nuje. Za chv\u00edli u\u017e budete mrskat nov\u00e9 p\u0159\u00edsp\u011bvky levou zadn\u00ed. A va\u0161i z\u00e1kazn\u00edci? Ti si budou lebedit, jak hezky o n\u011b pe\u010dujete. <strong>Obsah m\u00e1 smysl<\/strong>. Pro ty, kte\u0159\u00ed cht\u011bj\u00ed usp\u011bt, ano.<\/p>\n<p>V\u00edte o n\u011bkom, komu by se hodila pomocn\u00e1 ruka p\u0159i psan\u00ed \u010dl\u00e1nku? Sd\u00edlejte n\u00e1\u0161 n\u00e1vod d\u00e1l.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sv\u00e9 produkty a slu\u017eby zn\u00e1te l\u00edp ne\u017e kdokoliv jin\u00fd. Vyu\u017eijte toho a pus\u0165te se do tvo\u0159en\u00ed obsahu sv\u00e9pomoc\u00ed.<\/p>\n","protected":false},"author":18,"featured_media":3136,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3],"tags":[],"class_list":["post-3135","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tipy-rady-a-novinky"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>9 krok\u016f k profi \u010dl\u00e1nku<\/title>\n<meta name=\"description\" content=\"Sv\u00e9 produkty a slu\u017eby zn\u00e1te l\u00edp ne\u017e kdokoliv jin\u00fd. 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