{"id":3134,"date":"2022-11-04T10:48:33","date_gmt":"2022-11-04T09:48:33","guid":{"rendered":"http:\/\/wptest.nexum.cz\/8-tipu-pro-perfektni-lokalni-seo\/"},"modified":"2023-10-17T11:37:09","modified_gmt":"2023-10-17T09:37:09","slug":"8-tipu-pro-perfektni-lokalni-seo","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/8-tipu-pro-perfektni-lokalni-seo\/","title":{"rendered":"8 tip\u016f pro perfektn\u00ed lok\u00e1ln\u00ed SEO"},"content":{"rendered":"<h3 id=\"\"><strong>Na co se v \u010dl\u00e1nku m\u016f\u017eete t\u011b\u0161it?<\/strong><\/h3>\n<ul id=\"\">\n<li><strong>Tipy pro efektivn\u00ed optimalizaci pro lok\u00e1ln\u00ed vyhled\u00e1v\u00e1n\u00ed<\/strong><\/li>\n<li><strong>Na co si d\u00e1t pozor, pokud chcete usp\u011bt ve Va\u0161\u00ed lokalit\u011b<\/strong><\/li>\n<li><strong>Zjist\u00edte, pro\u010d je Va\u0161e reputace to nejd\u016fle\u017eit\u011bj\u0161\u00ed v lok\u00e1ln\u00edm byznysu<\/strong><\/li>\n<\/ul>\n<h2 id=\"\">M\u011bjte firemn\u00ed z\u00e1pisy na Google a Seznamu<\/h2>\n<p id=\"\">\tMezi <strong>nejpou\u017e\u00edvan\u011bj\u0161\u00edmi mapami u n\u00e1s<\/strong> jistojist\u011b najdete ty od <strong>Googlu a Seznamu<\/strong>. Google Mapy a Mapy.cz jsou hojn\u011b vyu\u017e\u00edvan\u00e9 nejen ve vyhled\u00e1v\u00e1n\u00ed, ale najdete je tak\u00e9 u mnoha \u0159idi\u010d\u016f. Pr\u00e1v\u011b pro jejich design, aktu\u00e1lnost a pravidelnou p\u00e9\u010di se staly obl\u00edben\u00fdmi. <strong>Do takov\u00fdch map se m\u016f\u017eete dostat i vy<\/strong>. Vytvo\u0159en\u00edm firemn\u00edho z\u00e1pisu na Google a Seznamu si <strong>zajist\u00edte sv\u00e9 m\u00edsto na map\u011b, d\u00edky kter\u00e9mu V\u00e1s pak m\u016f\u017ee kdokoliv naj\u00edt<\/strong>. A\u0165 u\u017e pl\u00e1novan\u011b, tak i nepl\u00e1novan\u011b v p\u0159\u00edpad\u011b nutnosti. Tyto firemn\u00ed z\u00e1pisy jsou tedy jedn\u00edm ze <strong>z\u00e1kladn\u00edch pil\u00ed\u0159\u016f lok\u00e1ln\u00edho SEO.<\/strong><\/p>\n<h2 id=\"\">Lok\u00e1ln\u00ed katalogy st\u00e1le \u017eij\u00ed (bohu\u017eel)<\/h2>\n<p id=\"\">\tA\u010d s nimi ji\u017e n\u011bjak\u00fd \u010das nesouhlas\u00edme, st\u00e1le tu s n\u00e1mi existuj\u00ed. Ano, <strong>\u0159e\u010d je o lok\u00e1ln\u00edch kataloz\u00edch<\/strong>. V drtiv\u00e9 v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f jsou v\u00edcem\u00e9n\u011b k ni\u010demu. <strong>N\u011bkter\u00e9 lok\u00e1ln\u00ed katalogy jsou ale st\u00e1le v trendu<\/strong> a jejich n\u00e1v\u0161t\u011bvn\u00edci v nich st\u00e1le vyhled\u00e1vaj\u00ed. Jestli se podobn\u00fd katalog vyskytuje i ve va\u0161\u00ed lokalit\u011b, to si lze snadno <strong>ov\u011b\u0159it ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed<\/strong>. Zadejte do hled\u00e1n\u00ed <strong>dotazy souvisej\u00edc\u00ed s va\u0161\u00ed lokalitou<\/strong> a nab\u00edzenou slu\u017ebou a pokud na p\u0159edn\u00edch pozic\u00edch podobn\u00fd katalog bude,<strong> znamen\u00e1 to pr\u00e1v\u011b pouze dv\u011b v\u011bci<\/strong>. Prvn\u00ed z nich je, \u017ee dan\u00fd v\u00fdraz <strong>hled\u00e1 tak m\u00e1lo lid\u00ed<\/strong>, \u017ee vyhled\u00e1va\u010de poskytuj\u00ed <strong>nep\u0159esn\u00e1 a irelevantn\u00ed data<\/strong>. Druh\u00fd sc\u00e9n\u00e1\u0159 je v\u011bnovan\u00fd faktu, \u017ee i <strong>katalog m\u016f\u017ee b\u00fdt na n\u011bkter\u00e9 lok\u00e1ln\u00ed fr\u00e1ze velmi dob\u0159e vid\u011bt<\/strong>. Ov\u011b\u0159te si, zda tomu tak nen\u00ed i ve Va\u0161em p\u0159\u00edpad\u011b. <strong>O z\u00e1pis v takov\u00e9m katalogu pak zpravidla stoj\u00edte<\/strong>, by\u0165 b\u00fdv\u00e1 \u010dasto za poplatek.<\/p>\n<h2 id=\"\">Optimalizujte pro lok\u00e1ln\u00ed dotazy<\/h2>\n<p id=\"\">\tA\u0165 u\u017e se jedn\u00e1 o web, nebo mal\u00fd lok\u00e1ln\u00ed e-shop, Va\u0161e <strong>slu\u017eby \u010di produkty by m\u011bly b\u00fdt spojeny s lokalitou<\/strong>. Typick\u00fdm <strong>p\u0159\u00edkladem z praxe<\/strong> je nab\u00eddka \u0159emesln\u00fdch slu\u017eeb nebo produkt\u016f lok\u00e1ln\u00ed v\u00fdroby. Do titulk\u016f, popisk\u016f, a nadpis\u016f <strong>zakomponujte i n\u00e1zev lokality<\/strong>, kam dan\u00e9 slu\u017eby c\u00edl\u00edte. N\u00e1zorn\u00fd p\u0159\u00edklad titulku n\u00ed\u017ee:<\/p>\n<p>\u200d<\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-center\" data-rt-type=\"image\" data-rt-align=\"center\">\n<div><img decoding=\"async\" alt=\"P\u0159\u00edklad lok\u00e1ln\u00edho titulku\" src=\"https:\/\/uploads-ssl.webflow.com\/5767b4eb3a9c9e1015d06770\/6362902374babf9bc835c8cd_7gfIvqjtWf0l67E-AQRZwbOZmEZYObYGyMxt_YFf7VnXf-Mma8yPxUvQUYIueqc_RCKLtjPyLc2K2QuqdGSmz6NXb5SfLKZBRRXkRj3dEJy9RgoZBR21JViqaNWbQ9IFChGNP6qtEWo7qfIhQemj25N7VQsq284pxnUYmyMRHoHAzQhFM7k27nHCc94cEQ.png\" id=\"\" width=\"auto\" height=\"auto\" loading=\"auto\"><\/div>\n<\/figure>\n<p>\u200d<\/p>\n<p id=\"\">Popisek pak m\u016f\u017ee vypadat nap\u0159\u00edklad takto<\/p>\n<p>\u200d<\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-center\" data-rt-type=\"image\" data-rt-align=\"center\">\n<div><img decoding=\"async\" src=\"https:\/\/uploads-ssl.webflow.com\/5767b4eb3a9c9e1015d06770\/636290234a108a6f62f2f482_rZy-4zoKq605xDUfsmImRINzip5lXjMiTUKdCMQLu44If0rOsVUPHimA_LDmF7ZJi-U4-JKqxUcx3qHPq6OEW_6FZj1WVPn4sXGL6WuTp6wRYs5dz_-8GYRe6CpjvF6kvfa0k0185e1FDeYvt5U5zNvcB4anecMm5InCgZNoGpQXQ3g1OYwSmFIdeME5zw.png\" id=\"\" width=\"auto\" height=\"auto\" loading=\"auto\"><\/div>\n<\/figure>\n<p>\u200d<\/p>\n<h2 id=\"\">Tvo\u0159te podstr\u00e1nky pro lok\u00e1ln\u00ed vyhled\u00e1van\u00e9 fr\u00e1ze<\/h2>\n<p id=\"\"><strong>Vytv\u00e1\u0159ejte podstr\u00e1nky<\/strong> s lokalizovan\u00fdmi produkty \u010di slu\u017ebami, nap\u0159. stavebn\u00ed d\u0159evo N\u00e1chod, stavebn\u00ed d\u0159evo \u010cesk\u00e1 Skalice, stavebn\u00ed d\u0159evo Nov\u00e9 M\u011bsto nad Metuj\u00ed, mal\u00ed\u0159 pokoj\u016f Jarom\u011b\u0159, mal\u00ed\u0159 pokoj\u016f Dv\u016fr Kr\u00e1lov\u00e9 nad Labem. Jedin\u011b tak <strong>usnadn\u00edte vyhled\u00e1va\u010d\u016fm pr\u00e1ci<\/strong> s um\u00edst\u011bn\u00edm obsahu do p\u0159\u00edslu\u0161n\u00fdch lok\u00e1ln\u00edch dotaz\u016f. <strong>Lok\u00e1ln\u00ed dotazy m\u00edvaj\u00ed zpravidla mnohem ni\u017e\u0161\u00ed hledanost<\/strong> ne\u017e jejich obecn\u011bj\u0161\u00ed ekvivalenty a tak je <strong>d\u016fraz na kvalitu a optimalizac<\/strong>i lok\u00e1ln\u00edho obsahu o to d\u016fle\u017eit\u011bj\u0161\u00ed. V mnoha oblastech si navz\u00e1jem konkuruje hned n\u011bkolik podobn\u00fdch slu\u017eeb a ty se perou o t\u011bch n\u011bkolik m\u00e1lo p\u0159\u00edle\u017eitost\u00ed ulovit sv\u00e9ho z\u00e1kazn\u00edka. Nicm\u00e9n\u011b <strong>je stoup\u00e1n\u00ed na pozic\u00edch pro tyto lok\u00e1ln\u00ed fr\u00e1ze<\/strong> velmi \u010dasto <strong>jednodu\u0161\u0161\u00ed, ne\u017e pro fr\u00e1ze obecn\u00e9<\/strong>, bez lok\u00e1ln\u00ed vazby.<\/p>\n<h2 id=\"\">Lok\u00e1ln\u00ed vyhled\u00e1v\u00e1n\u00ed a obr\u00e1zky<\/h2>\n<p id=\"\">\tPom\u011brn\u011b <strong>velk\u00fd po\u010det slu\u017eeb a produkt\u016f ur\u010den\u00fdch pro lok\u00e1ln\u00ed publikum<\/strong> maj\u00ed n\u011bjakou vizu\u00e1ln\u00ed podobu, nebo je mo\u017en\u00e9 jejich dopad n\u011bjak\u00fdm zp\u016fsobem<strong> vizu\u00e1ln\u011b podchytit<\/strong>. Do <strong>alternativn\u00edch popisk\u016f <\/strong>z fotek va\u0161ich realizac\u00ed v okol\u00ed <strong>dopl\u0148te i m\u00edsto, kde k realizaci do\u0161lo.<\/strong> Zobrazen\u00ed ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed obr\u00e1zk\u016f v\u00e1m toti\u017e m\u016f\u017ee <strong>p\u0159iv\u00e9st nemalou organickou n\u00e1v\u0161t\u011bvnost<\/strong>. Va\u0161i potenci\u00e1ln\u00ed <strong>z\u00e1kazn\u00edci r\u00e1di vyb\u00edraj\u00ed a nakupuj\u00ed na z\u00e1klad\u011b grafick\u00fdch uk\u00e1zek va\u0161\u00ed pr\u00e1ce<\/strong>. Jd\u011bte jim naproti.<\/p>\n<h2 id=\"\">Udr\u017eujte sv\u00e9 kontakty konzistentn\u00ed<\/h2>\n<p id=\"\">\tUr\u010dit\u011b to zn\u00e1te, setkali jste se s t\u00edm t\u0159eba u konkurence, nebo na webech \u010di e-shopech v jin\u00fdch kraj\u00edch. Pot\u0159ebujete <strong>rychle n\u011bkoho kontaktovat <\/strong>a zjist\u00edte, \u017ee maj\u00ed kontakty uveden\u00e9 na firemn\u00edch z\u00e1pisech naprosto rozd\u00edln\u00e9 od t\u011bch na webu. Naprosto <strong>hororov\u00fd sc\u00e9n\u00e1\u0159 je ten, kdy nefunguje ani jedna varianta<\/strong> a vy se nikam nedovol\u00e1te. P\u0159esn\u011b tak se c\u00edt\u00ed va\u0161i <strong>potenci\u00e1ln\u00ed n\u00e1v\u0161t\u011bvn\u00edci a z\u00e1kazn\u00edci.<\/strong> Udr\u017eujte sv\u00e9 kontakty na v\u0161ech m\u00edstech <strong>konzistentn\u00ed. <\/strong>Nedovolte aby do\u0161lo k z\u00e1m\u011bn\u011b, zmaten\u00ed, nebo jin\u00e9 nejistot\u011b p\u0159i rozhodovac\u00ed f\u00e1zi va\u0161\u00ed c\u00edlovky. Doporu\u010dujeme v\u00e9st si <strong>seznam, kde v\u0161ude se na v\u00e1s kontakty nach\u00e1z\u00ed <\/strong>a na pravideln\u00e9 b\u00e1zi kontrolovat jejich <strong>aktu\u00e1lnost a dostupnost.<\/strong><\/p>\n<h2 id=\"\">Kontaktn\u00ed str\u00e1nka a jej\u00ed d\u016fle\u017eitost<\/h2>\n<p id=\"\">\tPro lok\u00e1ln\u00ed<strong> dohledatelnost je st\u011b\u017eejn\u00ed<\/strong>, aby na va\u0161em webu \u010di e-shopu<strong> zvl\u00e1dli n\u00e1v\u0161t\u011bvn\u00edci naj\u00edt kontakt v p\u0159\u00edpad\u011b pot\u0159eby<\/strong> <strong>co nejrychleji<\/strong>. Umis\u0165ujte kontakty na <strong>viditeln\u00e1 m\u00edsta<\/strong> a hlavn\u011b tam, kde je n\u00e1v\u0161t\u011bvn\u00edci o\u010dek\u00e1vaj\u00ed. Na kontaktn\u00ed str\u00e1nce by <strong>nem\u011bly chyb\u011bt v\u0161echny d\u016fle\u017eit\u00e9 kontaktn\u00ed \u00fadaje<\/strong> a hlavn\u011b <strong>mapa va\u0161eho s\u00eddla<\/strong> a jeho okol\u00ed. Posledn\u00ed dobou jsme si obl\u00edbili vychyt\u00e1vku s tla\u010d\u00edtkem <strong>\u201cNapl\u00e1novat trasu\u201d.<\/strong> Jedn\u00edm stiskem se tak mohou z\u00e1kazn\u00edci <strong>navigovat p\u0159\u00edmo do va\u0161\u00ed prodejny<\/strong>. \u010c\u00edm v\u00edce jim tyto b\u011b\u017en\u00e9 kroky usnadn\u00edte, t\u00edm v\u00edce \u010dasu mohou v\u011bnovat va\u0161im slu\u017eb\u00e1m a produkt\u016fm.<\/p>\n<h2 id=\"\">Reputace je d\u016fle\u017eit\u00e1<\/h2>\n<p>\tVa\u0161e reputace je <strong>alfa a omega \u00fasp\u011bchu va\u0161eho lok\u00e1ln\u00edho podnik\u00e1n\u00ed<\/strong>. Va\u0161i b\u00fdval\u00ed z\u00e1kazn\u00edci v\u00e1m budou d\u00e1vat <strong>recenze na ve\u0159ejn\u011b dostupn\u00fdch profilech<\/strong> a budou hodnotit va\u0161e po\u010d\u00edn\u00e1n\u00ed.<strong> Bu\u010fte<\/strong> na to <strong>p\u0159ipraveni <\/strong>a sna\u017ete se jim vyhov\u011bt a pokud ji\u017e podobn\u00fd probl\u00e9m nastane a vy dostanete negativn\u00ed hodnocen\u00ed, <strong>nab\u00eddn\u011bte n\u011bco na urovn\u00e1n\u00ed \u0161patn\u00e9ho dojmu<\/strong>. Nap\u0159\u00edklad<strong> slevu na dal\u0161\u00ed n\u00e1v\u0161t\u011bvu<\/strong>. Pokud se v\u00e1m toti\u017e za\u010dnou <strong>negativn\u00ed recenze<\/strong> mno\u017eit, nejen, \u017ee to <strong>odrad\u00ed dal\u0161\u00ed z\u00e1kazn\u00edky<\/strong>, ale ani ve vyhled\u00e1v\u00e1n\u00ed v\u00e1m to nepom\u016f\u017ee, ba naopak. Vyhled\u00e1va\u010de <strong>z\u00e1pisy s negativn\u00edm sk\u00f3re upoza\u010fuj\u00ed ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed<\/strong>. Zapome\u0148te na ego, na to se tu nehraje.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lok\u00e1ln\u00ed SEO je ob\u010das myln\u011b podce\u0148ov\u00e1no. P\u0159esto je ale pro \u00fasp\u011bch v lok\u00e1ln\u00edm vyhled\u00e1v\u00e1n\u00ed nevyhnuteln\u00fdm st\u0159edobodem pro potenci\u00e1ln\u00ed n\u00e1v\u0161t\u011bvn\u00edky. Poj\u010fme se spole\u010dn\u011b pod\u00edvat na to, jak se s n\u00edm poprat a vyt\u011b\u017eit z n\u011bj maximum.<\/p>\n","protected":false},"author":2,"featured_media":1831,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[6],"tags":[],"class_list":["post-3134","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>8 tip\u016f pro perfektn\u00ed lok\u00e1ln\u00ed SEO<\/title>\n<meta name=\"description\" content=\"Lok\u00e1ln\u00ed SEO je ob\u010das myln\u011b podce\u0148ov\u00e1no. P\u0159esto je ale pro \u00fasp\u011bch v lok\u00e1ln\u00edm vyhled\u00e1v\u00e1n\u00ed nevyhnuteln\u00fdm st\u0159edobodem pro potenci\u00e1ln\u00ed n\u00e1v\u0161t\u011bvn\u00edky. Poj\u010fme se spole\u010dn\u011b pod\u00edvat na to, jak se s n\u00edm poprat a vyt\u011b\u017eit z n\u011bj maximum.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webmium.cz\/blog\/8-tipu-pro-perfektni-lokalni-seo\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"8 tip\u016f pro perfektn\u00ed lok\u00e1ln\u00ed SEO\" \/>\n<meta property=\"og:description\" content=\"Lok\u00e1ln\u00ed SEO je ob\u010das myln\u011b podce\u0148ov\u00e1no. 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