{"id":3133,"date":"2022-11-21T13:04:25","date_gmt":"2022-11-21T12:04:25","guid":{"rendered":"http:\/\/wptest.nexum.cz\/74-cechu-letos-planuje-nakoupit-darky-pod-stromecek-z-pohodli-domova-tvrdi-pruzkum\/"},"modified":"2024-03-13T16:11:23","modified_gmt":"2024-03-13T15:11:23","slug":"74-cechu-letos-planuje-nakoupit-darky-pod-stromecek-z-pohodli-domova-tvrdi-pruzkum","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/74-cechu-letos-planuje-nakoupit-darky-pod-stromecek-z-pohodli-domova-tvrdi-pruzkum\/","title":{"rendered":"74 % \u010cech\u016f letos pl\u00e1nuje nakoupit d\u00e1rky pod strome\u010dek z pohodl\u00ed domova, tvrd\u00ed pr\u016fzkum"},"content":{"rendered":"<p id=\"\"><a href=\"https:\/\/www.apek.cz\/clanky\/tri-ctvrtiny-cechu-letos-nakoupi-vanocni-darky-na\" target=\"_blank\" rel=\"noopener\">Ka\u017edoro\u010dn\u00ed pr\u016fzkum<\/a>, kter\u00fd ve spolupr\u00e1ci s Nielsen Admosphere prov\u00e1d\u00ed APEK (Asociace pro elektronickou komerci), se zam\u011b\u0159uje na t\u00e9mata n\u00e1kup\u016f v\u00e1no\u010dn\u00edch d\u00e1rk\u016f. Z dot\u00e1zan\u00fdch 1398 respondent\u016f se cel\u00fdch 74 % vyj\u00e1d\u0159ilo, \u017ee letos pl\u00e1nuj\u00ed nakoupit d\u00e1rky pod strome\u010dek pro sv\u00e9 bl\u00edzk\u00e9 prost\u0159ednictv\u00edm internetov\u00fdch obchod\u016f. Jako hlavn\u00ed d\u016fvody uv\u00e1d\u011bj\u00ed pohodl\u00ed a hlavn\u011b ceny.\u00a0<\/p>\n<figure id=\"\" class=\"w-richtext-figure-type-image w-richtext-align-center\" data-rt-type=\"image\" data-rt-align=\"center\" data-rt-max-width=\"\">\n<div id=\"\"><img decoding=\"async\" src=\"https:\/\/uploads-ssl.webflow.com\/5767b4eb3a9c9e1015d06770\/6374c323aeb3b3232742ef68_fbcovervanoceonline.jpg\" loading=\"lazy\" id=\"\" width=\"auto\" height=\"auto\"><\/div>\n<\/figure>\n<h2 id=\"\">Budou letos V\u00e1noce skromn\u011bj\u0161\u00ed? Zd\u00e1 se, \u017ee ne<\/h2>\n<p id=\"\">Pr\u00e1v\u011b ceny budou u leto\u0161n\u00edch V\u00e1noc hr\u00e1t ve v\u011bt\u0161in\u011b dom\u00e1cnost\u00ed jist\u011b prim\u00e1rn\u00ed faktor p\u0159i rozhodov\u00e1n\u00ed, jak\u00fdm zp\u016fsobem a hlavn\u011b co po\u0159\u00edd\u00ed sv\u00fdm bl\u00edzk\u00fdm. Vysok\u00e9 ceny energi\u00ed, potravin a slu\u017eeb ale netr\u00e1p\u00ed pouze z\u00e1kazn\u00edky. Obrovsk\u00fd dopad maj\u00ed tak\u00e9 na zmi\u0148ovan\u00e9 e-shopy. Cel\u00e1 \u0159ada do\u010dasn\u011b nebo nast\u00e1lo uzav\u00edr\u00e1 sv\u00e9 kamenn\u00e9 prodejny a sna\u017e\u00ed se sortiment p\u0159esunout pr\u00e1v\u011b na internet, aby u\u0161et\u0159ili nemal\u00e9 n\u00e1klady.\u00a0<\/p>\n<p id=\"\">Nicm\u00e9n\u011b navzdory tomuto faktu a nastaven\u00ed aktu\u00e1ln\u00ed situace na trhu se odhady odborn\u00edk\u016f shoduj\u00ed na tom, \u017ee i letos bude kupn\u00ed s\u00edla ve v\u00e1no\u010dn\u00ed sez\u00f3nn\u011b siln\u00e1. Internetov\u00e9 obchody u\u017e te\u010f poci\u0165uj\u00ed citeln\u00fd n\u00e1r\u016fst prodej\u016f a \u010dekaj\u00ed, \u017ee to bude s bl\u00ed\u017e\u00edc\u00edm se \u0160t\u011bdr\u00fdm dnem pouze gradovat.<\/p>\n<p id=\"\">To potvrdil i v\u00fd\u0161e zmi\u0148ovan\u00fd pr\u016fzkum, ve kter\u00e9m se dv\u011b t\u0159etiny respondent\u016f shodli na tom, \u017ee pl\u00e1nuj\u00ed za n\u00e1kup d\u00e1rk\u016f utratit stejn\u011b nebo i v\u00edce ne\u017e v lo\u0148sk\u00e9m roce. 48 % respondent\u016f vyj\u00e1d\u0159ilo jako hlavn\u00ed d\u016fvod n\u00e1kupu na internetu pr\u00e1v\u011b p\u0159\u00edznivou cenovou politiku e-shop\u016f, d\u00edky kter\u00e9 lze po\u0159\u00eddit d\u00e1rky o n\u011bco v\u00fdhodn\u011bji.<\/p>\n<h2 id=\"\">Pohodl\u00ed domova, \u017e\u00e1dn\u00e9 tla\u010denice a boj o zbo\u017e\u00ed<\/h2>\n<p id=\"\">64 % respondent\u016f pr\u016fzkumu APEK vid\u00ed jako nejv\u011bt\u0161\u00ed pozitivum mo\u017enost nakoupit si v\u00e1no\u010dn\u00ed d\u00e1rky v klidu z pohodl\u00ed domova. Nestoj\u00ed o dlouh\u00e9 fronty a tla\u010denice u obl\u00edben\u00e9ho zbo\u017e\u00ed a necht\u011bj\u00ed riskovat, \u017ee po p\u0159\u00edjezdu do obchodu zjist\u00ed, \u017ee zbo\u017e\u00ed ji\u017e nen\u00ed dostupn\u00e9 ani skladem. To je mimochodem jeden z hlavn\u00edch ne\u0161var\u016f obchod\u016f v\u016fbec. Dostate\u010dn\u011b viditeln\u00e9 a spolehliv\u00e9 uv\u00e1d\u011bn\u00ed skladov\u00fdch z\u00e1sob jsme zm\u00ednili i v <a href=\"https:\/\/blog.webmium.cz\/posts\/ja-snim-o-vanocich-vy-se-na-ne-radeji-pripravte\" id=\"\">na\u0161em r\u00e1dci pro e-shopy v r\u00e1mci p\u0159\u00edprav na V\u00e1no\u010dn\u00ed sez\u00f3nu<\/a>.<\/p>\n<h2 id=\"\">Nepodce\u0148ujte v\u010dasn\u00fd n\u00e1kup d\u00e1rk\u016f pod strome\u010dek<\/h2>\n<p id=\"\">Jedin\u00fdm ka\u017edoro\u010dn\u00edm stra\u0161\u00e1kem pro n\u00e1kup z domova je doprava. Nepodce\u0148ujte ji ani letos. P\u0159esto\u017ee v\u00e1m \u0159ada dopravc\u016f a obchod\u016f garantuje doru\u010den\u00ed do V\u00e1noc klidn\u011b i dva dny p\u0159ed \u0160t\u011bdr\u00fdm dnem, nenech\u00e1vejte to na posledn\u00ed chv\u00edli, jen tak pro jistotu. Nic nezkaz\u00ed n\u00e1ladu p\u0159i rozbalov\u00e1n\u00ed d\u00e1rk\u016f jako fakt, \u017ee d\u00e1rek doraz\u00ed pozd\u011bji. Druh\u00fd den u\u017e to prost\u011b nen\u00ed ono.<\/p>\n<h2 id=\"\">Majitel\u00e9 e-shop\u016f, bu\u010fte p\u0159ipraveni\t<\/h2>\n<p id=\"\">Pokud provozujete e-shop, ji\u017e m\u00e1te p\u0159\u00edpravy na v\u00e1no\u010dn\u00ed sez\u00f3nu v pln\u00e9m proudu a ur\u010dit\u00fd r\u016fst ji\u017e pravd\u011bpodobn\u011b zaznamen\u00e1v\u00e1te. Nejste si v\u0161ak jist\u00ed, zda je vyu\u017eit pln\u00fd potenci\u00e1l va\u0161eho segmentu? <a href=\"https:\/\/www.webmium.cz\/kontakt\" id=\"\">Ozv\u011bte se n\u00e1m<\/a> a my se v\u00e1m na v\u00fdkon e-shopu velmi r\u00e1di pod\u00edv\u00e1me, zjist\u00edme zda nem\u00e1 n\u011bjak\u00e9 slabiny a p\u0159iprav\u00edme v\u00e1s na plnohodnotnou v\u00e1no\u010dn\u00ed hore\u010dku.<\/p>\n<p id=\"\">Teprve nad e-shopem uva\u017eujete? Nejste si jist\u00ed, zda je to pro v\u00e1s to prav\u00e9 o\u0159echov\u00e9? Pom\u016f\u017eeme v\u00e1m vybrat spr\u00e1vn\u00e9 \u0159e\u0161en\u00ed a porad\u00edme v\u00e1m, jak takov\u00fd e-shop nejen rozjet, ale tak\u00e9 provozovat dlouhodob\u011b s \u00fasp\u011bchem.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>P\u0159\u00edpravy na V\u00e1noce a n\u00e1kupy v\u00e1no\u010dn\u00edch d\u00e1rk\u016f jsou ji\u017e v pln\u00e9m proudu. Obliba n\u00e1kup\u016f z pohodl\u00ed domova neust\u00e1le roste. Z\u00e1kazn\u00edky l\u00e1kaj\u00ed st\u00e1le \u010dast\u011bji nejen ni\u017e\u0161\u00ed ceny, ale tak\u00e9 komfort p\u0159i n\u00e1kupu. Dopravci st\u00edhaj\u00ed doru\u010dit z\u00e1silky i jen n\u011bkolik m\u00e1lo dn\u00ed p\u0159ed \u0160t\u011bdr\u00fdm dnem.<\/p>\n","protected":false},"author":2,"featured_media":1826,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[7],"tags":[],"class_list":["post-3133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>74 % \u010cech\u016f letos pl\u00e1nuje nakoupit d\u00e1rky pod strome\u010dek z pohodl\u00ed domova, tvrd\u00ed pr\u016fzkum<\/title>\n<meta name=\"description\" content=\"P\u0159\u00edpravy na V\u00e1noce a n\u00e1kupy v\u00e1no\u010dn\u00edch d\u00e1rk\u016f jsou ji\u017e v pln\u00e9m proudu. Obliba n\u00e1kup\u016f z pohodl\u00ed domova neust\u00e1le roste. Z\u00e1kazn\u00edky l\u00e1kaj\u00ed st\u00e1le \u010dast\u011bji nejen ni\u017e\u0161\u00ed ceny, ale tak\u00e9 komfort p\u0159i n\u00e1kupu. Dopravci st\u00edhaj\u00ed doru\u010dit z\u00e1silky i jen n\u011bkolik m\u00e1lo dn\u00ed p\u0159ed \u0160t\u011bdr\u00fdm dnem.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webmium.cz\/blog\/74-cechu-letos-planuje-nakoupit-darky-pod-stromecek-z-pohodli-domova-tvrdi-pruzkum\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"74 % \u010cech\u016f letos pl\u00e1nuje nakoupit d\u00e1rky pod strome\u010dek z pohodl\u00ed domova, tvrd\u00ed pr\u016fzkum\" \/>\n<meta property=\"og:description\" content=\"P\u0159\u00edpravy na V\u00e1noce a n\u00e1kupy v\u00e1no\u010dn\u00edch d\u00e1rk\u016f jsou ji\u017e v pln\u00e9m proudu. Obliba n\u00e1kup\u016f z pohodl\u00ed domova neust\u00e1le roste. Z\u00e1kazn\u00edky l\u00e1kaj\u00ed st\u00e1le \u010dast\u011bji nejen ni\u017e\u0161\u00ed ceny, ale tak\u00e9 komfort p\u0159i n\u00e1kupu. 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Ma\u0148hal","author_link":"https:\/\/www.webmium.cz\/blog\/author\/tomas-manhal\/"},"uagb_comment_info":0,"uagb_excerpt":"P\u0159\u00edpravy na V\u00e1noce a n\u00e1kupy v\u00e1no\u010dn\u00edch d\u00e1rk\u016f jsou ji\u017e v pln\u00e9m proudu. 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