{"id":3130,"date":"2021-07-29T16:52:36","date_gmt":"2021-07-29T14:52:36","guid":{"rendered":"http:\/\/wptest.nexum.cz\/7-nejcastejsich-chyb-pri-tvorbe-obsahu\/"},"modified":"2021-07-29T16:52:36","modified_gmt":"2021-07-29T14:52:36","slug":"7-nejcastejsich-chyb-pri-tvorbe-obsahu","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/7-nejcastejsich-chyb-pri-tvorbe-obsahu\/","title":{"rendered":"7 nej\u010dast\u011bj\u0161\u00edch chyb p\u0159i tvorb\u011b obsahu"},"content":{"rendered":"

Obsah je z\u00e1kladem sou\u010dasn\u00e9ho internetu. K\u00a0\u010demu,\u00a0pro\u010d a na\u010d<\/a>\u00a0u\u017e v\u00edte. A u\u017e ho tvo\u0159\u00edte. Sna\u017e\u00edte se. Ale co kdy\u017e chybujete? Poj\u010fme se pod\u00edvat na\u00a07 nej\u010dast\u011bj\u0161\u00edch chyb,\u00a0<\/strong>kter\u00e9\u00a0p\u0159i tvorb\u011b obsahu<\/strong>\u00a0m\u016f\u017eete nasekat. Sta\u010d\u00ed se jim vyhnout a pak u\u017e v\u0161echno pofi\u010d\u00ed tak, jak m\u00e1.<\/p>\n

1. Prod\u00e1v\u00e1te, co v\u00e1m s\u00edly sta\u010d\u00ed<\/h2>\n

A lidi nekupuj\u00ed. Kde je zakopan\u00fd pes? Obsahov\u00fd marketing sice supluje prodava\u010de, ale nen\u00e1padn\u011b. Nen\u00e1siln\u011b. Netla\u010dte na pilu. Sta\u0148te se prost\u0159ednictv\u00edm obsahu k\u00e1mo\u0161em.\u00a0Ra\u010fte, sd\u00edlejte zku\u0161enosti a n\u00e1zory<\/strong>. Nechte na z\u00e1kazn\u00edkovi, aby si s\u00e1m, na z\u00e1klad\u011b va\u0161eho obsahu, ud\u011blal n\u00e1zor. Svoboda je nejcenn\u011bj\u0161\u00ed.\u00a0Nic mu nenu\u0165te, jen ho sm\u011brujte<\/strong>.<\/p>\n

2. P\u0159ikr\u00e1\u0161lujete a chv\u00e1l\u00edte<\/h2>\n

A zase nic.\u00a0Mluvte pravdu. Le\u017e m\u00e1 kr\u00e1tk\u00e9 nohy<\/strong>. M\u00e1 v\u00fdrobek, o kter\u00e9m p\u00ed\u0161ete, n\u011bjakou slabinu? P\u0159iznejte ji. Nep\u0159ikr\u00e1\u0161lujte, neml\u017ete, nel\u017eete. Z\u00e1kazn\u00edk pravdu v\u017edycky odhal\u00ed. Kdy\u017e mu ji naserv\u00edrujete v\u00a0pln\u00e9 par\u00e1d\u011b, on si v\u00e1s bude v\u00e1\u017eit. Z\u00edsk\u00e1te jeho d\u016fv\u011bru. A ta se cen\u00ed. V\u011brnost\u00ed. A konec konc\u016f i interakc\u00ed.<\/p>\n

3. Psali o tom v\u0161ichni, tak vy taky<\/h2>\n

V\u00e1\u017en\u011b mysl\u00edte, \u017ee va\u0161e z\u00e1kazn\u00edky zaj\u00edm\u00e1 \u010d\u00edst po\u0159\u00e1d to sam\u00e9 dokola? U\u017e dvacetkr\u00e1t m\u011bli mo\u017enost si p\u0159e\u010d\u00edst o tom, jak tenhle prac\u00ed pr\u00e1\u0161ek vypere v\u0161echno do b\u011bla. Pro\u010d by to \u010detli znovu? Na to je jejich \u010das drahocenn\u00fd.\u00a0Nezaj\u00edm\u00e1 je, co u\u017e v\u011bd\u00ed. Zaj\u00edm\u00e1 je, co nev\u011bd\u00ed<\/strong>. Vytvo\u0159te obsah na stejn\u00fd prac\u00ed pr\u00e1\u0161ek jinak. Vyzdvihn\u011bte jin\u00e9 p\u0159ednosti produktu.\u00a0Nato\u010dte video<\/a>, vytvo\u0159te infografiku.\u00a0Bu\u010fte jin\u00ed, ne\u017e va\u0161e konkurence<\/strong>. Bu\u010fte svi\u017en\u00ed a inov\u00e1tor\u0161t\u00ed.<\/p>\n

4. Kl\u00ed\u010dov\u00e9 slovo, kam se pod\u00edv\u00e1\u0161<\/h2>\n

Sna\u017e\u00edte se, aby v\u00e1\u0161 obsah byl nap\u011bchovan\u00fd kl\u00ed\u010dov\u00fdmi slovy. Jedno st\u00edh\u00e1 druh\u00e9 a dal\u0161\u00ed u\u017e nev\u00edte, kam nacpat, jak je jich v\u0161ude tolik. Nen\u00ed to trochu nuda? Tolik kl\u00ed\u010dov\u00fdch slov na jednom m\u00edst\u011b. Takov\u00fd text zaru\u010den\u011b usp\u00ed i otrl\u00e9ho \u010dten\u00e1\u0159e. A ve videu? Tam u\u017e si opakov\u00e1n\u00edm kl\u00ed\u010dov\u00fdch slov nepom\u016f\u017eete v\u016fbec. Nic se nem\u00e1 p\u0159eh\u00e1n\u011bt.\u00a0Tvo\u0159te poutav\u011b<\/strong>, svi\u017en\u011b, l\u00edbiv\u011b pro oko i ucho.\u00a0Hledejte synonyma. Kl\u00ed\u010dov\u00e1 slova vkl\u00e1dejte do textu a\u017e nakonec<\/strong>. Nen\u00e1padn\u011b, p\u0159irozen\u011b. Pak se\u00a0zal\u00edb\u00edte \u010dten\u00e1\u0159\u016fm i robot\u016fm<\/a>.<\/p>\n

5. Slibujete modr\u00e9 z\u00a0nebe<\/h2>\n

A nikomu jste ho zat\u00edm nesnesli. Pozor na sliby.\u00a0Slibujte um\u00edrn\u011bn\u011b a pouze to, co skute\u010dn\u011b spln\u00edte<\/strong>. Hl\u00eddejte sv\u00e1 prohl\u00e1\u0161en\u00ed. V\u00a0moment\u011b, kdy d\u00e1rky zdarma vy\u010derp\u00e1te, ihned je st\u00e1hn\u011bte z\u00a0ve\u0161ker\u00e9ho obsahu. U\u017e tam nepat\u0159\u00ed.<\/p>\n

Vyvarujte se i nabub\u0159el\u00fdch prohl\u00e1\u0161en\u00ed<\/strong>. P\u016fsob\u00ed lehce ned\u016fv\u011bryhodn\u011b. A zn\u00e1te \u010desk\u00e9ho \u010dlov\u011bka. Z\u00a0prohl\u00e1\u0161en\u00ed typu \u201ejsme nejlevn\u011bj\u0161\u00ed v\u00a0\u010cech\u00e1ch\u201c byste mohli m\u00edt tak akor\u00e1t pr\u00e1vn\u00ed pol\u00edzanici. Kdy\u017e je to pravda, skute\u010dn\u00e1 a pr\u00e1vn\u011b podlo\u017een\u00e1, pochlubte se. Jinak si rad\u011bji vymyslete jin\u00fd pouta\u010d.<\/p>\n

6. P\u00ed\u0161ete o sob\u011b<\/h2>\n

Ano,\u00a0pi\u0161te o sob\u011b, ale pro n\u011b<\/strong>. Obsah tvo\u0159\u00edte, jak nejl\u00e9pe dovedete. D\u00e1v\u00e1te do n\u011bj sv\u00e9 emoce a v\u0161echno to, co byste vy cht\u011bli sly\u0161et. A po\u0159\u00e1d m\u00e1te pocit, \u017ee v\u00e1s va\u0161i z\u00e1kazn\u00edci nech\u00e1pou? Emoce ano. Ale ne va\u0161e. Jejich. Vytvo\u0159te si\u00a0svoji personu<\/a>. C\u00edlov\u00e9ho z\u00e1kazn\u00edka a pi\u0161t\u011b pro n\u011bj. On v\u00ed, \u017ee va\u0161e slu\u017eby nebo produkt pot\u0159ebuje. Anebo to mo\u017en\u00e1 je\u0161t\u011b nev\u00ed a\u00a0hled\u00e1 \u0159e\u0161en\u00ed sv\u00e9ho probl\u00e9mu. Naserv\u00edrujte mu ho<\/strong>. Srozumiteln\u011b.<\/p>\n

\u0158ekn\u011bte mu, \u017ee ty kr\u00e1tk\u00e9 kalhoty nemus\u00ed vyhodit do kontejneru. Vy pro n\u011bj m\u00e1te \u0159e\u0161en\u00ed, kter\u00e9 ho dote\u010f nenapadlo. Prodlou\u017e\u00edte mu je. Zbav\u00edte ho starost\u00ed. P\u00ed\u0161ete s\u00e1hodlouh\u00fd \u010dl\u00e1nek o nov\u00fdch b\u011b\u017eeck\u00fdch bot\u00e1ch? Zkra\u0165te ho. Va\u0161i sportovci nesed\u00ed u po\u010d\u00edta\u010de. Nemaj\u00ed \u010das \u010d\u00edst dlouh\u00e9 polemiky. \u0158ekn\u011bte jim to rychle. V\u00a0pauze mezi dal\u0161\u00edm dobrodru\u017estv\u00edm.<\/p>\n

7. Jste tam, kde chcete b\u00fdt, ale…<\/h2>\n

A jsou tam i va\u0161i lid\u00e9? Je skv\u011bl\u00e9, \u017ee pravideln\u011b p\u0159isp\u00edv\u00e1te na sv\u016fj blog. \u017de ho udr\u017eujete v\u00a0pohybu. Ale v\u011bd\u00ed o n\u011bm va\u0161i z\u00e1kazn\u00edci? Neschov\u00e1vejte se na jednom m\u00edst\u011b.\u00a0Upozorn\u011bte na nov\u00fd obsah v\u0161ude, kde m\u016f\u017eete<\/strong>. Informaci o \u010dl\u00e1nku na blogu vyv\u011bste na\u00a0soci\u00e1ln\u00ed s\u00edt\u011b<\/a>. Po\u0161lete ho e-mailem. P\u0159i\u0161pendlete na web. Klidn\u011b se pochlubte placenou reklamou. Sd\u00edlen\u00ed je trend. Bu\u010fte modern\u00ed.<\/p>\n

Te\u010f u\u017e v\u00edte, kde p\u0159itla\u010dit a \u010demu se vyhnout. Tak hur\u00e1 na obsahov\u00fd marketing!<\/p>\n

Zaujal v\u00e1s \u010dl\u00e1nek? Sd\u00edlejte ho s p\u0159\u00e1teli.<\/p>\n","protected":false},"excerpt":{"rendered":"

Poj\u010fme se pod\u00edvat na nej\u010dast\u011bj\u0161\u00ed chyby, ter\u00e9 p\u0159i tvorb\u011b obsahu m\u016f\u017eete nasekat.<\/p>\n","protected":false},"author":18,"featured_media":3131,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3],"tags":[],"class_list":["post-3130","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tipy-rady-a-novinky"],"yoast_head":"\n7 nej\u010dast\u011bj\u0161\u00edch chyb p\u0159i tvorb\u011b obsahu<\/title>\n<meta name=\"description\" content=\"Poj\u010fme se pod\u00edvat na nej\u010dast\u011bj\u0161\u00ed chyby, ter\u00e9 p\u0159i tvorb\u011b obsahu m\u016f\u017eete nasekat.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webmium.cz\/blog\/7-nejcastejsich-chyb-pri-tvorbe-obsahu\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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