{"id":3129,"date":"2022-10-07T14:06:10","date_gmt":"2022-10-07T12:06:10","guid":{"rendered":"http:\/\/wptest.nexum.cz\/7-dulezitych-statistik-pro-male-a-stredni-podnikatele\/"},"modified":"2024-03-13T16:13:35","modified_gmt":"2024-03-13T15:13:35","slug":"7-dulezitych-statistik-pro-male-a-stredni-podnikatele","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/7-dulezitych-statistik-pro-male-a-stredni-podnikatele\/","title":{"rendered":"7 d\u016fle\u017eit\u00fdch statistik pro mal\u00e9 a st\u0159edn\u00ed podnikatele"},"content":{"rendered":"<p><strong>A\u0165 u\u017e jste mal\u00fd, st\u0159edn\u00ed \u010di velk\u00fd podnikatel, \u010d\u00edsla a r\u016fzn\u00e9 statistick\u00e9 ukazatele p\u0159edstavuj\u00ed ve va\u0161em oboru podstatnou \u010d\u00e1st pohledu na v\u00fdsledky navr\u017een\u00e9 strategie. Poj\u010fme se spole\u010dn\u011b pod\u00edvat na p\u00e1r statistik, podle kter\u00fdch by se mohla pr\u00e1v\u011b i ta va\u0161e strategie odv\u00edjet.<\/strong><\/p>\n<h2>Vlastn\u00ed web je z\u00e1klad<\/h2>\n<p>\t<strong>Pouze 64 % mal\u00fdch a st\u0159edn\u00edch podnikatel\u016f m\u00e1 vlastn\u00ed webov\u00e9 str\u00e1nky<\/strong> a <strong>92 % z nich si mysl\u00ed, \u017ee m\u00edt vlastn\u00ed web je nejefektivn\u011bj\u0161\u00ed online strategie<\/strong>. Jedn\u00e1 se samoz\u0159ejm\u011b o podnikatele, kte\u0159\u00ed vlastn\u00ed web ji\u017e maj\u00ed a tak hodnot\u00ed tuto cestu jako efektivn\u00ed, velmi \u010dasto st\u011b\u017eejn\u00ed, pro jejich \u00fasp\u011bch. A maj\u00ed pravdu. M\u00edt vlastn\u00ed webov\u00e9 str\u00e1nky znamen\u00e1 m\u00edt vlastn\u00ed kousek internetu, kam m\u016f\u017eete pozvat va\u0161\u00ed c\u00edlovku a p\u0159izp\u016fsobit j\u00ed v\u0161e na m\u00edru. Od textov\u00e9ho obsahu, p\u0159es grafiku, a\u017e po unik\u00e1tn\u00ed formul\u00e1\u0159e. <strong>Nev\u00e1hejte se zalo\u017een\u00edm vlastn\u00ed prezentace<\/strong> nebo s modernizac\u00ed t\u00e9 star\u0161\u00ed. Zdroje: <a href=\"https:\/\/clutch.co\/web-designers\/resources\/small-business-2017-website-survey\">https:\/\/clutch.co\/web-designers\/resources\/small-business-2017-website-survey<\/a> a <a href=\"https:\/\/clutch.co\/website-builders\/resources\/small-business-websites-2018\">https:\/\/clutch.co\/website-builders\/resources\/small-business-websites-2018<\/a>\u00a0<\/p>\n<h2>Nen\u00ed nutn\u00e9 b\u00fdt na v\u0161echno s\u00e1m<\/h2>\n<p>\t<strong>A\u017e 47 % podnikatel\u016f se sna\u017e\u00ed \u0159e\u0161it marketing po vlastn\u00ed ose. A velmi \u010dasto v n\u011bm pokulh\u00e1vaj\u00ed<\/strong>, \u010dest v\u00fdjimk\u00e1m. Vedle samotn\u00fdch vlastn\u00edch webov\u00fdch str\u00e1nek byste tak nem\u011bli podcenit ani kvalitn\u00ed p\u0159\u00edpravu a realizaci marketingov\u00fdch aktivit. <strong>Pokud je sv\u011b\u0159\u00edte profesion\u00e1l\u016fm v oboru, m\u016f\u017eete m\u00edt lep\u0161\u00ed startovn\u00ed pozici ne\u017e t\u00e9m\u011b\u0159 polovina podnikatel\u016f okolo v\u00e1s. <\/strong>A to je u\u017e pom\u011brn\u011b solidn\u00ed n\u00e1skok. Zdroj: <a href=\"https:\/\/www.fundera.com\/resources\/small-business-marketing-statistics\">https:\/\/www.fundera.com\/resources\/small-business-marketing-statistics<\/a>\u00a0<\/p>\n<p>\u200d<\/p>\n<h2>Online sv\u011bt je pro ka\u017ed\u00e9ho<\/h2>\n<p>\t<strong>35 % podnikatel\u016f se domn\u00edv\u00e1, \u017ee jejich byznys nen\u00ed dostate\u010dn\u011b velk\u00fd na to, aby m\u011bl vlastn\u00ed webovou prezentaci.<\/strong> A\u017e na v\u00fdjimky se velmi \u010dasto m\u00fdl\u00ed. Existuje varianta, kdy nem\u00e1 p\u0159\u00edli\u0161 velk\u00fd smysl m\u00edt webov\u00e9 str\u00e1nky, pokud m\u00e9 produkty a slu\u017eby nejsou nikterak hledan\u00e9 v online sv\u011bt\u011b. Ale to jsou \u010dasto p\u0159\u00edpady v r\u00e1mci p\u00e1r jednotek procent z cel\u00e9ho objemu podnikatel\u016f. Je tedy jedno, jak velk\u00fd m\u00e1te byznys, kolik slu\u017eeb nab\u00edz\u00edte, kolik produkt\u016f prod\u00e1v\u00e1te. Bu\u010fte vid\u011bt i v online sv\u011bt\u011b, p\u0159ivede v\u00e1m to nov\u00e9 potenci\u00e1ln\u00ed z\u00e1kazn\u00edky. Zdroj: <a href=\"https:\/\/www.godaddy.com\/garage\/wp-content\/uploads\/2015\/09\/GoDaddy-Global-Small-Business-Report-2015.pdf\">https:\/\/www.godaddy.com\/garage\/wp-content\/uploads\/2015\/09\/GoDaddy-Global-Small-Business-Report-2015.pdf<\/a>\u00a0<\/p>\n<h2>St\u00e1le v\u00edce mobility<\/h2>\n<p>\t<strong>Dle statistik se odehr\u00e1v\u00e1 t\u00e9m\u011b\u0159 70% webov\u00e9ho provozu na mobiln\u00edch za\u0159\u00edzen\u00edch<\/strong>. A toto \u010d\u00edslo neust\u00e1le roste. <strong>Je tedy nejvy\u0161\u0161\u00ed \u010das za\u010d\u00edt opravdu \u0159e\u0161it responzivitu va\u0161eho webu<\/strong> a analyzovat jeho mobiln\u00ed n\u00e1v\u0161t\u011bvnost. U\u017e v\u010dera bylo pozd\u011b. Pokud budete ignorovat jasn\u00e9 sign\u00e1ly toho, jak se postupn\u011b m\u011bn\u00ed chov\u00e1n\u00ed va\u0161\u00ed c\u00edlovky, povede to nejen k poklesu z\u00e1jmu o slu\u017eby a produkty, ale ani vyhled\u00e1va\u010de nebudou m\u00edt va\u0161e webov\u00e9 str\u00e1nky v oblib\u011b. Zdroj:<\/p>\n<p><a href=\"https:\/\/www.ciodive.com\/news\/70-of-internet-traffic-comes-from-mobile-phones\/510120\/\">https:\/\/www.ciodive.com\/news\/70-of-internet-traffic-comes-from-mobile-phones\/510120\/<\/a>\u00a0<\/p>\n<h2>Kvalita a dobr\u00e1 pov\u011bst<\/h2>\n<p>\t<strong>70-80 % potenci\u00e1ln\u00edch kupuj\u00edc\u00edch si mal\u00fd a st\u0159edn\u00ed byznys nejd\u0159\u00edve d\u016fkladn\u011b prov\u011b\u0159\u00ed, ne\u017e skute\u010dn\u011b nakoup\u00ed<\/strong>. Z toho pro v\u00e1s plyne jedna d\u016fle\u017eit\u00e1 v\u011bc. Dbejte na kvalitu sv\u00fdch slu\u017eeb\/produkt\u016f a hl\u00eddejte si dobr\u00e9 jm\u00e9no. Nic neu\u0161kod\u00ed podnik\u00e1n\u00ed v\u00edc, ne\u017e \u0161patn\u00e1 pov\u011bst. Jako men\u0161\u00ed hr\u00e1\u010d m\u00e1te v\u00fdhodu v tom, \u017ee m\u00e1te ke sv\u00fdm z\u00e1kazn\u00edk\u016fm bl\u00ed\u017ee. M\u016f\u017eete jim l\u00e9pe naslouchat. Nebojte se tak vyu\u017e\u00edt tyto v\u00fdhody k r\u016fstu sv\u00e9ho podnik\u00e1n\u00ed. Zdroj: <a href=\"https:\/\/www.bluecorona.com\/blog\/29-small-business-digital-marketing-statistics\/\">https:\/\/www.bluecorona.com\/blog\/29-small-business-digital-marketing-statistics\/<\/a>\u00a0<\/p>\n<p>\u200d<\/p>\n<h2>Soci\u00e1ln\u00ed s\u00edt\u011b\u2026 a nen\u00ed to m\u00e1lo?<\/h2>\n<p>\t<strong>31 % mal\u00fdch a st\u0159edn\u00edch podnikatel\u016f pou\u017e\u00edv\u00e1 m\u00edsto webu pouze soci\u00e1ln\u00ed s\u00edt\u011b<\/strong>. Na soci\u00e1ln\u00edch s\u00edt\u00edch nen\u00ed nic \u0161patn\u00e9ho, ba naopak. Ale maxim\u00e1ln\u00edho potenci\u00e1lu lze dos\u00e1hnout a\u017e kombinac\u00ed soci\u00e1ln\u00edch s\u00edt\u00ed s webovou prezentac\u00ed. <strong>Na soci\u00e1ln\u00edch s\u00edt\u00edch m\u00e1te omezen\u00fd \u010das a prostor pro zaujet\u00ed n\u00e1v\u0161t\u011bvn\u00edka<\/strong> a dostat se se svou slu\u017ebou \u010di produktem do jeho pov\u011bdom\u00ed je mnohdy nadlidsk\u00fd \u00fakol. <strong>Vytvo\u0159en\u00edm webov\u00e9 prezentace podstatn\u011b roz\u0161\u00ed\u0159\u00edte prostor k prezentaci<\/strong> a hlavn\u011b za\u010dnete oslovovat i jinou c\u00edlovku. Nebojte se toho, <strong>r\u00e1di v\u00e1m s t\u00edm pom\u016f\u017eeme<\/strong>. Zdroj: <a href=\"https:\/\/topdigital.agency\/2021-small-business-website-statistics-you-need-to-know\/\">https:\/\/topdigital.agency\/2021-small-business-website-statistics-you-need-to-know\/<\/a>\u00a0<\/p>\n<p>\u200d<\/p>\n<h2><strong>P\u00e1r slov na z\u00e1v\u011br<\/strong><\/h2>\n<p>\tSnad se n\u00e1m poda\u0159ilo objasnit pomoc\u00ed p\u00e1r statistik, jak vlastn\u011b byznys mal\u00fdch, st\u0159edn\u00edch, ale \u010dasto i velk\u00fdch podnikatel\u016f funguje. V t\u011bch p\u00e1r \u010d\u00edslech je schov\u00e1no mnohem v\u00edce ne\u017e jsme si dnes uk\u00e1zali a \u0159ekli a v\u011b\u0159\u00edm, \u017ee bychom spole\u010dn\u011b mohli rozvinout potenci\u00e1l i u va\u0161eho podnik\u00e1n\u00ed. Poj\u010fme si nad t\u00edm sednout a zkusit se pod\u00edvat na mo\u017enosti, jak v\u00e1m m\u016f\u017eeme pomoci r\u016fst.\u00a0<\/p>\n<p>\u200d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A\u0165 u\u017e jste mal\u00fd, st\u0159edn\u00ed \u010di velk\u00fd podnikatel, \u010d\u00edsla a r\u016fzn\u00e9 statistick\u00e9 ukazatele p\u0159edstavuj\u00ed ve va\u0161em oboru podstatnou \u010d\u00e1st pohledu na v\u00fdsledky navr\u017een\u00e9 strategie. Poj\u010fme se spole\u010dn\u011b pod\u00edvat na p\u00e1r statistik, podle kter\u00fdch by se mohla pr\u00e1v\u011b i ta va\u0161e strategie odv\u00edjet.<\/p>\n","protected":false},"author":2,"featured_media":1821,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[7],"tags":[],"class_list":["post-3129","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 d\u016fle\u017eit\u00fdch statistik pro mal\u00e9 a st\u0159edn\u00ed podnikatele<\/title>\n<meta name=\"description\" content=\"A\u0165 u\u017e jste mal\u00fd, st\u0159edn\u00ed \u010di velk\u00fd podnikatel, \u010d\u00edsla a r\u016fzn\u00e9 statistick\u00e9 ukazatele p\u0159edstavuj\u00ed ve va\u0161em oboru podstatnou \u010d\u00e1st pohledu na v\u00fdsledky navr\u017een\u00e9 strategie. 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