{"id":3127,"date":"2021-07-29T16:52:36","date_gmt":"2021-07-29T14:52:36","guid":{"rendered":"http:\/\/wptest.nexum.cz\/6-tipu-jak-reagovat-na-negativni-recenze\/"},"modified":"2021-07-29T16:52:36","modified_gmt":"2021-07-29T14:52:36","slug":"6-tipu-jak-reagovat-na-negativni-recenze","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/6-tipu-jak-reagovat-na-negativni-recenze\/","title":{"rendered":"6 tip\u016f, jak reagovat na negativn\u00ed recenze"},"content":{"rendered":"

P\u0159eb\u00edt negativn\u00ed recenze m\u016f\u017ee trvat dny i m\u011bs\u00edce. To ano. Ale stoj\u00ed za to, v\u011bnovat se sv\u00fdm z\u00e1kazn\u00edk\u016fm, jejich zp\u011btn\u00fdm vazb\u00e1m a pot\u0159eb\u00e1m. Vytrvalost se v tomto p\u0159\u00edpad\u011b vypl\u00e1c\u00ed dvojn\u00e1sob. Va\u0161\u00ed odm\u011bnou budou spokojen\u00ed a vracej\u00edc\u00ed se z\u00e1kazn\u00edci<\/strong>.<\/p>\n

Lep\u0161\u00ed cena zdaleka nemus\u00ed b\u00fdt\u00a0hlavn\u00edm faktorem, podle kter\u00e9ho se dne\u0161n\u00ed z\u00e1kazn\u00edk rozhoduje o koupi. Prvn\u011b d\u00e1 na p\u0159\u00edm\u00e1 doporu\u010den\u00ed a hned pot\u00e9\u00a0jde po hodnocen\u00ed na internetu<\/strong>. Je to zp\u011btn\u00e1 vazba od t\u011bch, kte\u0159\u00ed u v\u00e1s nakoupili a v\u00fdborn\u00e9 vod\u00edtko pro ty, co se na n\u00e1kup teprve chystaj\u00ed.<\/p>\n

M\u016f\u017eete se pochlubit 100% kladn\u00fdm hodnocen\u00edm? Nebo se v\u00e1m mezi n\u011b zatoulalo i p\u00e1r negativ? Porad\u00edme v\u00e1m, jak z negativa vym\u00e1\u010dknout co nejv\u00edc pozitiva.<\/p>\n

1. Identifikujte typ negativn\u00edho hodnocen\u00ed<\/strong><\/h2>\n

O jakou chybu jde? O chybu spole\u010dnosti \u010di jednotlivce? Vztahuje se negativn\u00ed hodnocen\u00ed k nab\u00edzen\u00e9mu produktu \u010di slu\u017eb\u011b? Nebo je d\u016fsledkem nedorozum\u011bn\u00ed? Nen\u00ed ani vylou\u010deno, \u017ee v r\u00e1mci konkuren\u010dn\u00edho boje na va\u0161em trhu, v\u00e1s chce n\u011bkdo jen \u00famysln\u011b po\u0161kodit. Ur\u010dete si tedy, o jak\u00fd typ negativn\u00ed recenze se jedn\u00e1<\/strong>. Podle toho postupujte d\u00e1le.<\/p>\n

2. Ml\u010deti zlato? V \u017e\u00e1dn\u00e9m p\u0159\u00edpad\u011b<\/strong><\/h2>\n

V tomto p\u0159\u00edpad\u011b rozhodn\u011b neplat\u00ed ml\u010deti zlato se z\u00e1m\u011brem, \u017ee tak na negativn\u00ed recenzi tolik neupozorn\u00edte. Ba naopak. Lid\u00e9 si v\u0161imnou, \u017ee d\u011bl\u00e1te mrtv\u00e9ho brouka a ud\u011blaj\u00ed si na v\u00e1s sv\u016fj vlastn\u00ed pohled. A v\u011b\u0159te, \u017ee lid\u00e9 si r\u00e1di sami dom\u00fd\u0161l\u00ed, kde\u00a0chyba vznikla a p\u0159i\u0159knou j\u00ed stoprocentn\u011b va\u0161\u00ed stran\u011b, tutov\u011b. No a jdou ke konkurenci. Proto reagujte nejen na pozitivn\u00ed koment\u00e1\u0159e<\/strong>, ale hlavn\u011b na ty negativn\u00ed.<\/p>\n

3. Emoce i agrese stranou<\/strong><\/h2>\n

V\u017edy zachovejte chladnou hlavu a jd\u011bte p\u0159\u00edmo k j\u00e1dru v\u011bci. Rozhodn\u011b si neberte negativn\u00ed koment\u00e1\u0159e osobn\u011b, a\u0165 u\u017e jsou formulov\u00e1ny jakkoliv. Nejde o osobn\u00ed vy\u0159\u00edka\u010dky. A a\u0165 v\u00e1s koment\u00e1\u0159 vyto\u010d\u00ed sebev\u00edc, zhluboka se nadechn\u011bte a odpov\u011bzte s rozvahou<\/strong>. P\u0159ehnan\u00e9 emoce negativn\u00ed recenzi jen umocn\u00ed. A je zad\u011bl\u00e1no na dal\u0161\u00ed brzk\u00fd negativn\u00ed koment\u00e1\u0159. V nejhor\u0161\u00edm p\u0159\u00edpad\u011b p\u0159ehnan\u00e9 emoce i agrese mohou vyvolat negativn\u00ed diskuzi v\u00edce u\u017eivatel\u016f. A to nechcete.<\/p>\n

4. Nevymlouvejte se<\/strong><\/h2>\n

S v\u00fdmluvou daleko nedojdete. Rad\u011bji na\u0161tvan\u00e9ho z\u00e1kazn\u00edka informujte, \u017ee pracujete na sv\u00e9m zlep\u0161en\u00ed<\/strong>. Jestli je zlep\u0161en\u00ed viditeln\u00e9, vyfo\u0165te ho a po \u010dase p\u0159idejte nov\u00fd koment\u00e1\u0159 s autentickou fotkou, jak jste na zlep\u0161en\u00ed zapracovali. P\u0159\u00ed\u0161t\u00ed zku\u0161enost z\u00e1kazn\u00edka bude jist\u011b pozitivn\u00ed.<\/p>\n

5. Omluvte se a nab\u00eddn\u011bte kompenzaci<\/strong><\/h2>\n

P\u0159evezm\u011bte zodpov\u011bdnost za chybu a omluvte se. Je to stra\u0161n\u011b d\u016fle\u017eit\u00e9. Kor, pokud je chyba opravdu na va\u0161\u00ed stran\u011b. Nen\u00ed nic jednodu\u0161\u0161\u00edho, ne\u017e ji uznat, omluvit se a napravit ji. Vysv\u011btlete z\u00e1kazn\u00edkovi jak k chyb\u011b do\u0161lo a nab\u00eddn\u011bte mu vhodnou kompenzaci. Hned uvid\u00ed, \u017ee um\u00edte jednat f\u00e9r<\/strong>, b\u00fdt vst\u0159\u00edcn\u00ed a svou chybu napravit. Pos\u00edl\u00edte t\u00edm d\u016fv\u011bru z\u00e1kazn\u00edka k v\u00e1m.<\/p>\n

6. \u017d\u00e1dejte vysv\u011btlen\u00ed<\/strong><\/h2>\n

Ov\u011b\u0159en\u00edm jste zjistili, \u017ee chyba nen\u00ed na va\u0161\u00ed stran\u011b? Ano i neopr\u00e1vn\u011bn\u00e1 negativn\u00ed recenze m\u016f\u017ee p\u0159ij\u00edt. Pak doporu\u010dujeme reagovat ot\u00e1zkami, ve kter\u00fdch po\u017eadujte vysv\u011btlen\u00ed. Pokud i p\u0159esto bude z\u00e1kazn\u00edk trvat na sv\u00e9m, omluvte se a klidn\u011b nab\u00eddn\u011bte vr\u00e1cen\u00ed pen\u011bz. Vyu\u017eijete tak negativn\u00ed recenzi ve sv\u016fj prosp\u011bch<\/strong>. Potenci\u00e1ln\u00ed z\u00e1kazn\u00edci uvid\u00ed, \u017ee um\u00edte \u0159e\u0161it ka\u017edou vzniklou situaci, na va\u0161ich z\u00e1kazn\u00edc\u00edch v\u00e1m z\u00e1le\u017e\u00ed a jste i schopni vr\u00e1tit pen\u00edze.<\/p>\n

Reference n\u011bkde mohou b\u00fdt vyj\u00e1d\u0159eny pouze na \u0161k\u00e1le hv\u011bzdi\u010dek. Lid\u00e9 jsou l\u00edn\u00ed, nemaj\u00ed \u010das, a tak se m\u016f\u017ee snadno st\u00e1t, \u017ee v\u00e1m na\u0161tvan\u00fd z\u00e1kazn\u00edk d\u00e1 jednu hv\u011bzdu bez ud\u00e1n\u00ed d\u016fvodu. Op\u011bt reagujte.\u00a0T\u0159eba jako my<\/a> na Facebooku po ohodnocen\u00ed jednou hv\u011bzdi\u010dkou beze sl\u016fvka vysv\u011btlen\u00ed:<\/p>\n

\n
\"Hodnocen\u00ed<\/div>
Hodnocen\u00ed na Facebooku a reakce<\/figcaption><\/figure>\n

Ano, jde o dlouhodob\u00fd proces. P\u0159eb\u00edt negativn\u00ed recenze<\/strong> m\u016f\u017ee trvat dny, ale i m\u011bs\u00edce. Stoj\u00ed v\u0161ak za to, v\u011bnovat se sv\u00fdm z\u00e1kazn\u00edk\u016fm, jejich zp\u011btn\u00fdm vazb\u00e1m a pot\u0159eb\u00e1m. Vytrvalost se v tomto p\u0159\u00edpad\u011b vypl\u00e1c\u00ed dvojn\u00e1sob. Va\u0161\u00ed odm\u011bnou budou spokojen\u00ed a vracej\u00edc\u00ed se z\u00e1kazn\u00edci<\/strong>.<\/p>\n

Zaujal v\u00e1s \u010dl\u00e1nek? Jist\u011b zaujme i va\u0161e bl\u00edzk\u00e9. Sd\u00edlejte ho s nimi. A nenechte si ut\u00e9ct<\/a> \u017e\u00e1dn\u00fd dal\u0161\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"

Zatoulalo se v\u00e1m mezi p\u0159eva\u017euj\u00edc\u00ed\u2008kladn\u00e1 hodnocen\u00ed i p\u00e1r negativ? Hlavu\u2008vzh\u016fru.\u2008Porad\u00edme v\u00e1m, jak na\u2008n\u011b.<\/p>\n","protected":false},"author":20,"featured_media":3128,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3],"tags":[],"class_list":["post-3127","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tipy-rady-a-novinky"],"yoast_head":"\n6 tip\u016f, jak reagovat na negativn\u00ed recenze<\/title>\n<meta name=\"description\" content=\"Zatoulalo se v\u00e1m mezi p\u0159eva\u017euj\u00edc\u00ed\u2008kladn\u00e1 hodnocen\u00ed i p\u00e1r negativ? 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