{"id":3124,"date":"2022-09-14T20:05:46","date_gmt":"2022-09-14T18:05:46","guid":{"rendered":"http:\/\/wptest.nexum.cz\/6-1-tip-pro-efektivni-pripravu-webu-na-vanocni-sezonu\/"},"modified":"2024-03-13T16:15:48","modified_gmt":"2024-03-13T15:15:48","slug":"6-1-tip-pro-efektivni-pripravu-webu-na-vanocni-sezonu","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/6-1-tip-pro-efektivni-pripravu-webu-na-vanocni-sezonu\/","title":{"rendered":"6+1 tip pro efektivn\u00ed p\u0159\u00edpravu webu na v\u00e1no\u010dn\u00ed sez\u00f3nu"},"content":{"rendered":"<p id=\"\"><strong id=\"\">Co se v \u010dl\u00e1nku dozv\u00edte?<\/strong><\/p>\n<ul id=\"\">\n<li>Jak se p\u0159ipravit na v\u00e1no\u010dn\u00ed n\u00e1por z pohledu v\u00fdkonu webu a hostingu.<\/li>\n<li>Jak upravit sv\u016fj obsah k dokonalosti pro v\u00e1no\u010dn\u00ed sezonu.<\/li>\n<li>Jak p\u0159edch\u00e1zet nep\u0159\u00edjemn\u00fdm situac\u00edm a v\u00fdpadk\u016fm va\u0161eho webu \u010di eshopu.<\/li>\n<\/ul>\n<h2 id=\"\">Zkontrolujte aktu\u00e1ln\u00ed technick\u00fd stav webu \u010di e-shopu<\/h2>\n<p id=\"\">\tZkontrolujte si pomoc\u00ed n\u00e1stroje <a href=\"https:\/\/www.pagespeed.cz\/\" id=\"\">https:\/\/www.pagespeed.cz\/<\/a> probl\u00e9mov\u00e9 podstr\u00e1nky a nahl\u00e9dn\u011bte tak\u00e9 do administrace hostingu a ptejte se po vyt\u00ed\u017een\u00ed server\u016f p\u0159i aktu\u00e1ln\u00edch \u0161pi\u010dk\u00e1ch n\u00e1v\u0161t\u011bvnosti. M\u00e1te zde dostate\u010dnou rezervu? Nen\u00ed nic hor\u0161\u00edho, kdy\u017e jako n\u00e1v\u0161t\u011bvn\u00edk a potenci\u00e1ln\u00ed nakupuj\u00edc\u00ed p\u0159ijdete na web \u010di e-shop a ten se pod n\u00e1porem n\u00e1v\u0161t\u011bvnosti sotva rozjede a kdy\u017e u\u017e se rozjede, tak d\u00fdch\u00e1 tak t\u011b\u017eko, \u017ee jdete rad\u011bji nakupovat jinam. Nestavte do podobn\u00e9 situace va\u0161e z\u00e1kazn\u00edky. Pokud ano, p\u0159ipravte se na n\u00e1por n\u00e1v\u0161t\u011bvnosti, posilte mo\u017enosti hostingu a optimalizujte na\u010d\u00edt\u00e1n\u00ed str\u00e1nek \u010di e-shopu.\u00a0<\/p>\n<h2 id=\"\">M\u011b\u0159\u00edte v\u0161echny konverze a ud\u00e1losti bez pot\u00ed\u017e\u00ed?<\/h2>\n<p id=\"\">\tProjd\u011bte v\u0161echny nastaven\u00e9 c\u00edle a konverze a otestujte, zda opravdu spolehliv\u011b funguj\u00ed. Analytika, na kterou se m\u016f\u017eete spolehnout je jeden z pil\u00ed\u0159\u016f marketingu a bez spolehliv\u00fdch dat nelze r\u016fst, nato\u017e vyhodnotit, zda strategie fungovala.<\/p>\n<h2 id=\"\">Ko\u0161\u00edk nesm\u00ed b\u00fdt p\u0159ek\u00e1\u017ekou ani na mobilech<\/h2>\n<p id=\"\">\tOtestovali jste d\u016fkladn\u011b vkl\u00e1d\u00e1n\u00ed zbo\u017e\u00ed do ko\u0161\u00edku? Funguj\u00ed v ko\u0161\u00edku v\u0161echny ovl\u00e1dac\u00ed prvky spr\u00e1vn\u011b? A co vlo\u017een\u00ed slevov\u00e9ho kuponu a jeho zapo\u010dten\u00ed? Lze plnohodnotn\u011b a bez p\u0159ek\u00e1\u017eek nakoupit i na mobiln\u00edch za\u0159\u00edzen\u00edch? Pokud jste na n\u011bkterou z ot\u00e1zek odpov\u011bd\u011bli ne, tak je na \u010dase to rychle napravit, ne\u017e se p\u0159iprav\u00edte o nemal\u00fd po\u010det \u00fasp\u011b\u0161n\u00fdch objedn\u00e1vek. Nezapom\u00ednejte, \u017ee a\u017e 90% konverz\u00ed v dne\u0161n\u00ed dob\u011b prob\u00edh\u00e1 pr\u00e1v\u011b p\u0159es mobiln\u00ed telefon.<\/p>\n<h2 id=\"\">Eliminujte slab\u00e1 m\u00edsta webu \u010di e-shopu<\/h2>\n<p id=\"\">\tProjd\u011bte reporty z Google Search Console, p\u0159\u00edpadn\u011b i jin\u00fdch n\u00e1stroj\u016f a odhalte v\u010das potenci\u00e1ln\u00ed slab\u00e1 m\u00edsta, kter\u00e9 by mohla zavinit nep\u0159\u00edjemnosti p\u0159i n\u00e1poru n\u00e1v\u0161t\u011bvnosti. Nap\u0159\u00edklad probl\u00e9mov\u00e9 \u010d\u00e1sti webu z hlediska rychlosti na\u010d\u00edt\u00e1n\u00ed. Ka\u017ed\u00e1 sekunda k dobru vylep\u0161uje razantn\u011b konverzn\u00ed pom\u011br. Zkontrolujte v\u0161echny cesty n\u00e1v\u0161t\u011bvn\u00edk\u016f a odstra\u0148te potenci\u00e1ln\u00ed p\u0159ek\u00e1\u017eky. Ve\u010fte je p\u0159ehledn\u011b cel\u00fdm n\u00e1kupn\u00edm procesem. Zamezte n\u011bkolikan\u00e1sobn\u00fdm nebo nefunk\u010dn\u00edm p\u0159esm\u011brov\u00e1n\u00edm.<\/p>\n<h2 id=\"\">Sledujte a vyhodnocujte provoz na webu nebo e-shopu<\/h2>\n<p id=\"\">\tN\u00e1stroje jako je Hotjar nebo Clarity v\u00e1m pomohou se sledov\u00e1n\u00edm provozu na va\u0161em e-shopu nebo webu a odhal\u00ed skryt\u00e9 probl\u00e9my, kter\u00e9 by se jinak velmi t\u011b\u017eko hledaly a opravovaly. Projd\u011bte heatmapy a clickmapy u nejnav\u0161t\u011bvovan\u011bj\u0161\u00edch produkt\u016f a kategori\u00ed, pod\u00edvejte se tak\u00e9 jak daleko n\u00e1v\u0161t\u011bvn\u00edci scrolluj\u00ed a dejte d\u016fle\u017eit\u00fd obsah v\u00edce na o\u010di.<\/p>\n<h2 id=\"\">Anal\u00fdza kl\u00ed\u010dov\u00fdch slov s v\u00e1no\u010dn\u00ed t\u00e9matikou<\/h2>\n<p id=\"\">\tMyslete na V\u00e1noce p\u0159i tvorb\u011b metadat. Ud\u011blejte si anal\u00fdzu kl\u00ed\u010dov\u00fdch slov a\u0165 zjist\u00edte, kter\u00e9 fr\u00e1ze spojen\u00e9 s V\u00e1nocemi a va\u0161imi produkty jsou hledan\u00e9. Zkontrolujte tak\u00e9 trendovost relevantn\u00edch kl\u00ed\u010dov\u00fdch slov. Pot\u00e9 se sna\u017ete p\u0159irozen\u011b zakomponovat tyto fr\u00e1ze do va\u0161eho obsahu, nejen metadat. M\u00e1te st\u00e1le dostatek \u010dasu, aby se texty dostaly do indexu a mohli jste tak na dopln\u011bn\u00e9 fr\u00e1ze za\u010d\u00edt r\u016fst na pozic\u00edch.<\/p>\n<h2 id=\"\">Nepodce\u0148te poctiv\u00fd e-mailing<\/h2>\n<p id=\"\">\tE-mailing je jednou z nejd\u016fle\u017eit\u011bj\u0161\u00edch sou\u010d\u00e1st\u00ed va\u0161eho marketingov\u00e9ho mixu. Oslov\u00edte nejen nov\u00e9 a aktivn\u00ed z\u00e1kazn\u00edky, ale p\u0159im\u011bjete kr eakci i ty star\u0161\u00ed, kte\u0159\u00ed u v\u00e1s nakupuj\u00ed m\u00e9n\u011b \u010dasto a kdy jindy by mohli znovu nakoupit, ne\u017e pr\u00e1v\u011b na V\u00e1noce. Zde plat\u00ed podobn\u00e1 pravidla jako u obsahov\u00e9ho harmonogramu. Dob\u0159e si rozmyslete dlouhodobou strategii sm\u011b\u0159ovanou ke \u0160t\u011bdr\u00e9mu ve\u010deru. M\u016f\u017eete vyu\u017e\u00edt synergii s vyd\u00e1van\u00fdmi \u010dl\u00e1nky a kombinovat je s produkty v akci. Fantazii se meze nekladou. Pokud si s e-mailingem nev\u00edte rady a p\u016fsob\u00ed na v\u00e1s jako raketov\u00e1 v\u011bda, r\u00e1di v\u00e1m s n\u00edm pom\u016f\u017eeme.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jako ka\u017ed\u00fd rok v tuto dobu, tak i letos se za\u010d\u00edn\u00e1 s p\u0159\u00edpravami na v\u00e1no\u010dn\u00ed sez\u00f3nu. Ka\u017ed\u00fd rok se ut\u011b\u0161ujete, \u017ee m\u00e1te web p\u0159ipraven, \u017ee je \u010dasu dost a \u017ee to je p\u0159ece v\u017edycky funguje dob\u0159e, co se t\u00fd\u010de \u010d\u00edsel prodej\u016f a n\u00e1v\u0161t\u011bvnosti. M\u016f\u017ee v\u00e1\u0161 e-shop ale fungovat l\u00e9pe?<\/p>\n","protected":false},"author":2,"featured_media":1815,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[7],"tags":[],"class_list":["post-3124","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>6+1 tip pro efektivn\u00ed p\u0159\u00edpravu webu na v\u00e1no\u010dn\u00ed sez\u00f3nu<\/title>\n<meta name=\"description\" content=\"Jako ka\u017ed\u00fd rok v tuto dobu, tak i letos se za\u010d\u00edn\u00e1 s p\u0159\u00edpravami na v\u00e1no\u010dn\u00ed sez\u00f3nu. Ka\u017ed\u00fd rok se ut\u011b\u0161ujete, \u017ee m\u00e1te web p\u0159ipraven, \u017ee je \u010dasu dost a \u017ee to je p\u0159ece v\u017edycky funguje dob\u0159e, co se t\u00fd\u010de \u010d\u00edsel prodej\u016f a n\u00e1v\u0161t\u011bvnosti. M\u016f\u017ee v\u00e1\u0161 e-shop ale fungovat l\u00e9pe?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webmium.cz\/blog\/6-1-tip-pro-efektivni-pripravu-webu-na-vanocni-sezonu\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6+1 tip pro efektivn\u00ed p\u0159\u00edpravu webu na v\u00e1no\u010dn\u00ed sez\u00f3nu\" \/>\n<meta property=\"og:description\" content=\"Jako ka\u017ed\u00fd rok v tuto dobu, tak i letos se za\u010d\u00edn\u00e1 s p\u0159\u00edpravami na v\u00e1no\u010dn\u00ed sez\u00f3nu. Ka\u017ed\u00fd rok se ut\u011b\u0161ujete, \u017ee m\u00e1te web p\u0159ipraven, \u017ee je \u010dasu dost a \u017ee to je p\u0159ece v\u017edycky funguje dob\u0159e, co se t\u00fd\u010de \u010d\u00edsel prodej\u016f a n\u00e1v\u0161t\u011bvnosti. 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