{"id":3121,"date":"2021-07-29T16:52:36","date_gmt":"2021-07-29T14:52:36","guid":{"rendered":"http:\/\/wptest.nexum.cz\/5-preslapu-kterym-se-vyhnout-na-facebooku\/"},"modified":"2021-07-29T16:52:36","modified_gmt":"2021-07-29T14:52:36","slug":"5-preslapu-kterym-se-vyhnout-na-facebooku","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/5-preslapu-kterym-se-vyhnout-na-facebooku\/","title":{"rendered":"5 p\u0159e\u0161lap\u016f, kter\u00fdm se vyhnout na Facebooku"},"content":{"rendered":"

Facebook. Soci\u00e1ln\u00ed s\u00ed\u0165 s\u00a0nejv\u011bt\u0161\u00ed fanou\u0161kovskou z\u00e1kladnou v\u00a0\u010cesk\u00e9 republice je ide\u00e1ln\u00edm prost\u0159ed\u00edm, kde sb\u00edrat reference a komunikovat se z\u00e1kazn\u00edky. Jak z\u00edskat fanou\u0161ky? A p\u0159edev\u0161\u00edm, jak si je udr\u017eet? Poutav\u00fdm obsahem. Kdy\u017e u\u017e m\u00e1te pevnou z\u00e1kladu sledovatel\u016f, jak o n\u011b nep\u0159ij\u00edt? Vyvarovat se chyb, kter\u00e9 u\u017eivatel\u016fm soci\u00e1ln\u00edch s\u00edt\u00ed vad\u00ed. <\/p>\n

Co se fanou\u0161k\u016fm na FB nel\u00edb\u00ed? Nespokojenost u\u017eivatel\u016f zmapovala podrobn\u00e1 studie od Sprout Social. Vyhn\u011bte se tomu, co lid\u00e9 necht\u011bj\u00ed a d\u00e1vejte jim to, co cht\u011bj\u00ed. Jednoduch\u00e9 pro v\u00e1s i va\u0161e fanou\u0161ky.<\/p>\n

\u010ceho se na soci\u00e1ln\u00edch s\u00edt\u00edch vyvarovat?<\/h2>\n

1. Maximu nab\u00eddek a propagace.
\nSd\u00edl\u00edte propaga\u010dn\u00ed p\u0159\u00edsp\u011bvky horem dolem a nic? \u017d\u00e1dn\u00e1 odezva? Nen\u00ed divu. 57,5 % u\u017eivatel\u016f je z\u00a0p\u0159em\u00edry nab\u00eddek
\notr\u00e1veno<\/strong> a 46 % fanou\u0161k\u016f dokonce sv\u016fj like str\u00e1nce ru\u0161\u00ed.
\nNa Facebook se chod\u00ed lid\u00e9 bavit. Cht\u011bj\u00ed se dozv\u011bd\u011bt novinky z\u00a0oboru, tipy, rady nebo
\ndrby ze z\u00e1kulis\u00ed firmy. Nab\u00eddky jim serv\u00edrujte. Nen\u00e1padn\u011b a s\u00a0m\u00edrou. <\/p>\n

2. Jste dynami\u010dt\u00ed a odv\u00e1zan\u00ed.
\nPou\u017e\u00edv\u00e1te slang, \u017eargon a odv\u00e1\u017en\u011b tvo\u0159\u00edte internetov\u00fd m\u00e9m. C\u00edt\u00edte se cool. Trendov\u00ed
\nsice jste, ale 34,7 % fanou\u0161k\u016f je z\u00a0va\u0161eho slovn\u00edku znechuceno. 29,9 % se \u017eargon a slang vylo\u017een\u011b nel\u00edb\u00ed<\/strong>,
\np\u0159ijde jim trapn\u00fd a ru\u0161\u00ed odb\u011br.
\nCo s\u00a0t\u00edm? Bu\u010fte cool a free. Ale hezky \u010desky. S\u00a0humorem, nadhledem a
\nlidskost\u00ed. Vir\u00e1ly p\u0159enechte jin\u00fdm. <\/p>\n

3. Na soci\u00e1ln\u00ed s\u00edt\u011b nem\u00e1te \u010das. Proto
\nsd\u00edl\u00edte p\u0159\u00edsp\u011bvky jin\u00fdch<\/strong>, ob\u010das
\npostnete n\u011bjak\u00fd cit\u00e1t, inspirativn\u00ed hl\u00e1\u0161ku nebo automaticky vygenerovan\u00fd text.
\nA mnete si ruce, jak v\u00e1m ta soci\u00e1ln\u00ed komunikace jde. Jen\u017ee. 34,7 % va\u0161ich
\nfanou\u0161k\u016f se takov\u00e9 p\u0159\u00edsp\u011bvky nel\u00edb\u00ed. Cht\u011bj\u00ed poznat v\u00e1s. A kdy\u017e jim ned\u00e1v\u00e1te
\nvlastn\u00ed unik\u00e1tn\u00ed obsah 41,1 % fans si
\nsbal\u00ed sv\u016fj palec nahoru a jdou pry\u010d<\/strong>. Najd\u011bte skulinku \u010dasu ve sv\u00e9m programu
\na uka\u017ete lidem, \u017ee to um\u00edte. Tvo\u0159te vlastn\u00ed obsah a fanou\u0161ci v\u00e1s budou milovat.<\/p>\n

4. V\u00edte, \u017ee soci\u00e1ln\u00ed s\u00edt\u011b jsou o
\nz\u00e1bav\u011b. H\u00fd\u0159\u00edte vtipem a humorem. Ale bacha na to. 32,3 % fanou\u0161k\u016fm se nel\u00edb\u00ed<\/strong>, kdy\u017e jejich obl\u00edbenci vtipkuj\u00ed a p\u0159itom vtipn\u00ed nejsou<\/strong>.
\nU\u017eivatel\u00e9 jsou dost h\u00e1kliv\u00ed na politiku, \u010dern\u00fd humor nebo hl\u00e1\u0161ky z\u00a0film\u016f.
\nV\u0161ak to zn\u00e1te, co \u010dlov\u011bk, to jin\u00e9 gusto. Co jednoho pobav\u00ed, druh\u00e9ho uraz\u00ed.
\nVyvarujte se konfronta\u010dn\u00edm vt\u00edpk\u016fm. Bu\u010fte z\u00e1bavn\u00ed, ale sv\u00fdm vlastn\u00edm humorem<\/a>.
\nTakov\u00fdm, kter\u00fd padne va\u0161\u00ed zna\u010dce. <\/p>\n

5. Fand\u00ed v\u00e1m. A cht\u011bj\u00ed va\u0161i
\npozornost. V\u00a0moment\u011b, kdy s\u00a0v\u00e1mi u\u017eivatel\u00e9 za\u010dnou komunikovat, m\u00e1te
\nnap\u016fl vyhr\u00e1no. Bav\u00edte je. Ale pozor. Lid\u00e9 \u010dekaj\u00ed, \u017ee na jejich zpr\u00e1vy a
\nkoment\u00e1\u0159e budete odpov\u00eddat. Kdy\u017e nereagujete
\nna jejich zpr\u00e1vy, 24,7 % lid\u00ed se c\u00edt\u00ed dot\u010deno<\/strong> a 15,3 % fanou\u0161k\u016f dokonce
\nva\u0161\u00ed zna\u010dku na FB opust\u00ed. Ud\u011blejte si \u010das a alespo\u0148 jednou denn\u011b odpov\u00eddejte.
\nNa zpr\u00e1vy v\u00a0ka\u017ed\u00e9m p\u0159\u00edpad\u011b a na koment\u00e1\u0159e ob\u010das taky. Minim\u00e1ln\u011b jim ho\u010fte
\nLike. Za interakci v\u00e1m budou va\u0161i fanou\u0161ci v\u011brn\u00ed.<\/p>\n

Te\u010f u\u017e v\u00edte, \u010demu se na Facebooku vyhnout a jak\u00fd obsah
\ntvo\u0159it. L\u00edbil se v\u00e1m \u010dl\u00e1nek o p\u0159e\u0161lapech na soci\u00e1ln\u00edch s\u00edt\u00edch? Sd\u00edlejte ho se
\nsv\u00fdmi zn\u00e1m\u00fdmi. T\u0159eba pom\u016f\u017ee i jim. <\/p>\n

\u200d<\/p>\n","protected":false},"excerpt":{"rendered":"

Vyhn\u011bte se chyb\u00e1m v komunikaci a m\u011bjte spokojen\u00e9 fanou\u0161ky na Facebooku. Kl\u00ed\u010dem je obsah. O \u010dem a bez \u010deho?<\/p>\n","protected":false},"author":18,"featured_media":3122,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5],"tags":[],"class_list":["post-3121","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"yoast_head":"\n5 p\u0159e\u0161lap\u016f, kter\u00fdm se vyhnout na Facebooku<\/title>\n<meta name=\"description\" content=\"Vyhn\u011bte se chyb\u00e1m v komunikaci a m\u011bjte spokojen\u00e9 fanou\u0161ky na Facebooku. 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