{"id":3119,"date":"2021-07-29T16:52:36","date_gmt":"2021-07-29T14:52:36","guid":{"rendered":"http:\/\/wptest.nexum.cz\/5-nejcastejsich-chyb-v-seo\/"},"modified":"2023-10-17T11:38:32","modified_gmt":"2023-10-17T09:38:32","slug":"5-nejcastejsich-chyb-v-seo","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/5-nejcastejsich-chyb-v-seo\/","title":{"rendered":"5 nej\u010dast\u011bj\u0161\u00edch chyb v SEO"},"content":{"rendered":"

T\u00edmto \u010dl\u00e1nkem si shrneme n\u011bkolik nej\u010dast\u011bj\u0161\u00edch omyl\u016f, kter\u00fdch se majitel\u00e9 webov\u00fdch str\u00e1nek a e-shop\u016f nej\u010dast\u011bji dopou\u0161t\u00ed. St\u00e1le se u na\u0161ich klient\u016f potk\u00e1v\u00e1me se \u0161patnou p\u0159edstavou o tom, jak sv\u016fj projekt spr\u00e1vn\u011b optimalizovat<\/strong> pro co nejv\u011bt\u0161\u00ed \u00fasp\u011bch ve vyhled\u00e1va\u010d\u00edch<\/strong>. Faktory, kter\u00e9 to ovliv\u0148uj\u00ed, jsou p\u0159itom v r\u00e1mci ni\u017e\u0161\u00edch stovek, a tak je z\u0159ejm\u00e9, \u017ee naprost\u00fd laik se v oboru velmi snadno ztrat\u00ed anebo si n\u011bkter\u00e9 informace \u0161patn\u011b interpretuje. P\u0159esto ji\u017e doba pom\u011brn\u011b pokro\u010dila a informac\u00ed lze na internetu dohledat pom\u011brn\u011b dost. I dnes se ale objevuj\u00ed klasick\u00e9 ne\u0161vary zn\u00e1m\u00e9 z let minul\u00fdch. Poj\u010fme si p\u0159edstavit ty nej\u010dast\u011bj\u0161\u00ed.<\/p>\n

Zapn\u011bte n\u00e1m to SEO, pros\u00edm
<\/h2>\n

Velmi \u010dasto se setk\u00e1v\u00e1me v praxi s t\u00edm, \u017ee klienti maj\u00ed \u0161patn\u011b vytvo\u0159enou p\u0159edstavu o tom, jak vyhled\u00e1va\u010de funguj\u00ed<\/strong>. \u010casto sl\u00fdch\u00e1v\u00e1me srovn\u00e1n\u00ed s placenou propagac\u00ed, kter\u00e1 se tak\u00e9 pouze \u201ezapne\u201c a jste hned vid\u011bt na vysn\u011bn\u00fdch pozic\u00edch v z\u00e1vislosti na investici. Pro SEO tohle bohu\u017eel neplat\u00ed. Pokud chceme z\u00edskat vysn\u011bnou organickou n\u00e1v\u0161t\u011bvnost, mus\u00edme j\u00ed j\u00edt naproti. A nen\u00ed to cesta lehk\u00e1. Pot\u0159ebujeme k tomu dobr\u00fd n\u00e1pad, pov\u011bdom\u00ed o sv\u00e9m podnik\u00e1n\u00ed, pov\u011bdom\u00ed o c\u00edlov\u00e9 skupin\u011b, kterou chci z\u00edskat, ale v prvn\u00ed \u0159ad\u011b pot\u0159ebujeme tak\u00e9 spr\u00e1vn\u011b odlad\u011bn\u00fd technick\u00fd z\u00e1klad, tzv. \u201eonpage faktory\u201c<\/strong>. Cel\u00fd proces tedy za\u010d\u00edn\u00e1 pr\u00e1v\u011b technick\u00fdm z\u00e1zem\u00edm, na kter\u00e9m lze stav\u011bt dal\u0161\u00ed kontinu\u00e1ln\u00ed pr\u00e1ci. V n\u00e1vaznosti na spr\u00e1vn\u00fd technick\u00fd z\u00e1klad pot\u00e9 pracujeme na tvorb\u011b obsahu a autority na\u0161eho projektu zven\u010d\u00ed, pomoc\u00ed zp\u011btn\u00fdch odkaz\u016f, z\u00edsk\u00e1v\u00e1n\u00ed zm\u00ednek o na\u0161em projektu a snaze z\u00edskat reakci potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f. Cel\u00fd tento proces p\u0159itom m\u016f\u017ee trvat n\u011bkolik m\u011bs\u00edc\u016f, v z\u00e1vislosti na oboru, konkurenci, projektu a p\u0159\u00edstupu samotn\u00e9ho klienta. Nepodce\u0148ujte tedy \u010dasovou n\u00e1ro\u010dnost, SEO je b\u011bh na del\u0161\u00ed tra\u0165, kter\u00fd ale po ur\u010dit\u00e9m obdob\u00ed za\u010dne p\u0159in\u00e1\u0161et sv\u00e9 ovoce.<\/p>\n

V\u00edme, co chceme z\u00e1kazn\u00edk\u016fm d\u00e1t, ale nev\u00edme, co z\u00e1kazn\u00edci hledaj\u00ed
<\/h2>\n

Ka\u017ed\u00fd projekt, respektive jeho pl\u00e1n p\u0159i zalo\u017een\u00ed by m\u011bl po\u010d\u00edtat s t\u00edm, jak\u00e9 slu\u017eby \u010di produkty chcete z\u00e1kazn\u00edk\u016fm nab\u00edzet. Sou\u010d\u00e1st\u00ed takov\u00e9 pl\u00e1nu by ale m\u011bla b\u00fdt tak\u00e9 anal\u00fdza toho, co va\u0161i potenci\u00e1ln\u00ed z\u00e1kazn\u00edci hledaj\u00ed a nakupuj\u00ed<\/strong>. \u0158\u00edk\u00e1me j\u00ed anal\u00fdza kl\u00ed\u010dov\u00fdch slov a m\u011bla by st\u00e1t u zrodu ka\u017ed\u00e9ho internetov\u00e9ho projektu, kter\u00fd pl\u00e1nuje n\u011bjak\u00fdm zp\u016fsobem n\u011bkoho oslovit. Pokud nev\u00edte, co lid\u00e9 hledaj\u00ed a kde to hledaj\u00ed, pak jim jen t\u011b\u017eko m\u016f\u017eete spr\u00e1vn\u011b nab\u00eddnout va\u0161e slu\u017eby a b\u00fdt v prodej\u00edch co nejv\u00edce efektivn\u00ed. Velmi \u010dasto se st\u00e1v\u00e1, \u017ee se majitel webu zept\u00e1, pro\u010d nen\u00ed vid\u011bt ve vyhled\u00e1v\u00e1n\u00ed na ur\u010dit\u00e9 kl\u00ed\u010dov\u00e9 spojen\u00ed a odpov\u011b\u010f je nasnad\u011b. Danou kl\u00ed\u010dovou fr\u00e1zi toti\u017e nijak nezakomponoval do sv\u00e9ho obsahu. Vyhled\u00e1va\u010de pak z\u00e1konit\u011b nemohou nab\u00edzet v\u00e1\u0161 web na m\u00edst\u011b, kde ho hledaj\u00ed z\u00e1kazn\u00edci pod jin\u00fdmi fr\u00e1zemi. Doporu\u010den\u00ed je v\u00edce ne\u017e jasn\u00e9. Za\u010dn\u011bte anal\u00fdzou kl\u00ed\u010dov\u00fdch slov, za\u010dn\u011bte p\u0159em\u00fd\u0161let nad t\u00edm, jak vyhled\u00e1vaj\u00ed a funguj\u00ed va\u0161i potenci\u00e1ln\u00ed z\u00e1kazn\u00edci<\/strong>.<\/p>\n

\u010c\u00edm v\u00edce kl\u00ed\u010dov\u00fdch slov, t\u00edm l\u00e9pe
<\/h2>\n

Omyl. Velk\u00e1 \u010d\u00e1st majitel\u016f web\u016f a eshop\u016f v\u00e1m na ot\u00e1zku, kolik kl\u00ed\u010dov\u00fdch slov je v textu ide\u00e1ln\u00ed po\u010det, odpov\u00ed, \u017ee \u010d\u00edm v\u00edce, t\u00edm l\u00e9pe. To ale zdaleka neplat\u00ed. \u010casy, kdy se v textu hojn\u011b p\u0159et\u011b\u017eovala kl\u00ed\u010dov\u00e1 slova a um\u011ble se zv\u00fdraz\u0148ovala u\u017e jsou d\u00e1vno pry\u010d. Dnes u\u017e roboti dok\u00e1\u017e\u00ed vyhodnotit obsah skoro stejn\u00fdm pohledem, jako by ho \u010detl samotn\u00fd n\u00e1v\u0161t\u011bvn\u00edk<\/strong>. Nutno podotknout, \u017ee vyhled\u00e1va\u010de usiluj\u00ed pr\u00e1v\u011b o co nejlep\u0161\u00ed u\u017eivatelsk\u00fd z\u00e1\u017eitek p\u0159i n\u00e1v\u0161t\u011bv\u011b webu. Obsah by tedy m\u011bl vyu\u017e\u00edvat kl\u00ed\u010dov\u00e1 slova v p\u0159irozen\u00e9m mno\u017estv\u00ed a um\u00edst\u011bn\u00ed<\/strong>. Samoz\u0159ejm\u011b p\u0159i zachov\u00e1n\u00ed pravidel pro relevantn\u00ed kl\u00ed\u010dov\u00e9 slovo k dan\u00e9 slu\u017eb\u011b \u010di t\u00e9matu. Pokud chcete pokr\u00fdt v\u00edce na prvn\u00ed pohled nesouvisej\u00edc\u00edch fr\u00e1z\u00ed, vytvo\u0159te pro n\u011b vlastn\u00ed vstupn\u00ed str\u00e1nky. P\u0159em\u00fd\u0161lejte p\u0159itom nad t\u00edm, pro\u010d a kam se dostane n\u00e1v\u0161t\u011bvn\u00edk pr\u00e1v\u011b p\u0159i zad\u00e1n\u00ed va\u0161\u00ed fr\u00e1ze do vyhled\u00e1va\u010de. Pi\u0161te pro lidi, a ne pro roboty.<\/p>\n

Prolinkujte n\u00e1m cel\u00fd web
<\/h2>\n

Jeden z dal\u0161\u00edch omyl\u016f, se kter\u00fdmi se setk\u00e1v\u00e1me tak\u00e9 velmi \u010dasto, je \u0161patn\u00e9 intern\u00ed prolinkov\u00e1n\u00ed<\/strong>. Existuj\u00ed zde nej\u010dast\u011bji dva extr\u00e9my, kdy v prvn\u00edm p\u0159\u00edpad\u011b nen\u00ed prolinkov\u00e1n\u00ed ud\u011blan\u00e9 skoro v\u016fbec a druh\u00fd p\u0159\u00edpad, kdy je prolinkovan\u00e9 naprosto v\u0161e. \u0158ekneme si, pro\u010d jsou oba p\u0159\u00edpady \u0161patn\u011b a jak vy\u0159e\u0161it intern\u00ed prolinkov\u00e1n\u00ed l\u00e9pe. \u00a0Ji\u017e p\u0159i n\u00e1vrhu ka\u017ed\u00e9ho internetov\u00e9ho projektu, kter\u00fd bude o v\u00edce ne\u017e jedn\u00e9 podstr\u00e1nce, by se m\u011blo myslet na strukturu intern\u00edho prolinkov\u00e1n\u00ed. Pravidla jsou velmi jednoduch\u00e1 a na prvn\u00ed pohled jasn\u00e1. Mus\u00edte p\u0159em\u00fd\u0161let nad t\u00edm, jak plynule cel\u00fdm webem od p\u0159iv\u00edt\u00e1n\u00ed a p\u0159edstaven\u00ed a\u017e po nab\u00eddnut\u00ed a prodej slu\u017eeb, povedete n\u00e1v\u0161t\u011bvn\u00edka<\/strong>. Prolinkovat tak chcete spolu souvisej\u00edc\u00ed slu\u017eby, nab\u00eddky a dal\u0161\u00ed obsah. Perfektn\u00edm p\u0159\u00edkladem je \u201eflow\u201c v podob\u011b p\u0159\u00edstupu na tituln\u00ed str\u00e1nku, kde se n\u00e1v\u0161t\u011bvn\u00edk dozv\u00ed, kdo jste a co d\u011bl\u00e1te<\/a>, pak mu nab\u00eddnete proklik na va\u0161e slu\u017eby, z konkr\u00e9tn\u00ed slu\u017eby mu nab\u00eddnete dopl\u0148uj\u00edc\u00ed informace a p\u0159\u00edpadn\u011b tak\u00e9 odkaz na souvisej\u00edc\u00ed n\u00e1vody, pokud existuj\u00ed. Takov\u00fdch sc\u00e9n\u00e1\u0159\u016f chov\u00e1n\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016f se m\u016f\u017ee samoz\u0159ejm\u011b vyskytnout v\u00edce a je dobr\u00e9 je sledovat ve va\u0161ich statistik\u00e1ch a bourat p\u0159\u00edpadn\u00e9 bari\u00e9ry v pohybu. Spole\u010dn\u011b s vhodn\u00fdm prolinkov\u00e1n\u00ed jde ruku v ruce tzv. Link Juice. To si lze p\u0159edstavit nap\u0159\u00edklad jako pramen vody, kdy pramenem je s\u00edla vstupn\u00ed str\u00e1nky, kter\u00e1 se pomalu v\u011btv\u00ed do odkazovan\u00fdch podstr\u00e1nek. S ka\u017ed\u00fdm dal\u0161\u00edm proklikem autorita samoz\u0159ejm\u011b sl\u00e1bne, a tak je dobr\u00e9 p\u0159em\u00fd\u0161let nad t\u00edm, jak\u00fdm sm\u011brem chceme link juice poslat a pos\u00edlit t\u00edm pozici va\u0161\u00ed podstr\u00e1nky.<\/p>\n

Registrujte n\u00e1s do v\u0161ech katalog\u016f
<\/h2>\n

Psal se rok 2005 a ka\u017ed\u00fd web, kter\u00fd se vytvo\u0159il, se musel pro \u00fasp\u011bch registrovat kde se dalo. Des\u00edtky, stovky katalog\u016f. Zn\u00ed to trochu d\u011bsiv\u011b a up\u0159\u00edmn\u011b jsem r\u00e1d, \u017ee se p\u00ed\u0161e rok 2019 a d\u00e1vno ji\u017e tohle utrpen\u00ed nemus\u00edte \u0159e\u0161it. Va\u0161e odkazov\u00e9 portfolio by m\u011blo b\u00fdt pln\u00e9 kvalitn\u00edch a relevantn\u00edch zp\u011btn\u00fdch odkaz\u016f<\/strong>. A\u0165 jsou tvo\u0159eny z d\u016fvodu n\u00e1v\u0161t\u011bvnosti nebo pouh\u00e9ho zv\u00fd\u0161en\u00ed autority, st\u00e1le je t\u0159eba splnit ur\u010dit\u00e9 n\u00e1roky. Z des\u00edtek a\u017e stovek d\u0159\u00edve povinn\u00fdch katalog\u016f se dne\u0161n\u00ed po\u010det smrsknul na pouh\u00fdch p\u00e1r nejv\u011bt\u0161\u00edch, a to je\u0161t\u011b s otazn\u00edkem. Jedin\u00e1 v\u00fdjimka plat\u00ed pro oborov\u00e9 katalogy, zde se to st\u00e1le do jist\u00e9 m\u00edry je\u0161t\u011b m\u016f\u017ee projevit. P\u0159i v\u00fdm\u011bn\u011b \u010di tvorb\u011b takov\u00fdch odkaz\u016f si ov\u011b\u0159te, zda destinace, ze kter\u00e9 se na v\u00e1s odkazuje, za to opravdu stoj\u00ed<\/strong>. Hlavn\u011b z hlediska relevance obsahu, kter\u00fd by m\u011bl b\u00fdt tematicky p\u0159\u00edbuzn\u00fd s t\u00edm va\u0161\u00edm, ale i n\u00e1v\u0161t\u011bvnosti. P\u0159ece jen chcete, aby odkaz tak\u00e9 p\u0159ivedl n\u011bjak\u00fd u\u017eitek v podob\u011b n\u00e1v\u0161t\u011bvnosti a dal\u0161\u00edch potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f.<\/p>\n

P\u00e1r slov o optimalizaci pro vyhled\u00e1va\u010de z\u00e1v\u011brem<\/h3>\n

\u200d
Tohle byl v\u00fd\u010det pouze p\u00e1r z opravdu velk\u00e9ho po\u010dtu klasick\u00fdch chyb, kter\u00e9 majitel\u00e9 webov\u00fdch projekt\u016f d\u011blaj\u00ed. Pokud m\u016f\u017eeme poradit, nenechte se odb\u00fdt tv\u016frcem webu \u010di va\u0161\u00edm optimaliz\u00e1torem a pe\u010dliv\u011b si hl\u00eddejte n\u00e1vrh a zpracov\u00e1n\u00ed va\u0161eho projektu<\/strong>. P\u0159edejdete probl\u00e9m\u016fm v budoucnu, kdy se \u0161patn\u011b navr\u017een\u00e9 struktury velmi problematicky opravuj\u00ed a po\u0161kozen\u00e1 reputace v o\u010d\u00edch vyhled\u00e1va\u010d\u016f se mnohdy opravuje je\u0161t\u011b daleko h\u016f\u0159e. Anebo sv\u00e9 SEO sv\u011b\u0159te do rukou lidem, kte\u0159\u00ed znaj\u00ed v\u0161echna z\u00e1kout\u00ed tohoto oboru<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Zn\u00e1te 5 nej\u010dast\u011bj\u0161\u00edch chyb v optimalizaci pro vyhled\u00e1va\u010de? Odhalte SEO omyly a udr\u017eujte sv\u016fj web na p\u0159edn\u00edch pozic\u00edch.<\/p>\n","protected":false},"author":2,"featured_media":3120,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[6],"tags":[],"class_list":["post-3119","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"\n5 nej\u010dast\u011bj\u0161\u00edch chyb v SEO<\/title>\n<meta name=\"description\" content=\"Zn\u00e1te 5 nej\u010dast\u011bj\u0161\u00edch chyb v optimalizaci pro vyhled\u00e1va\u010de? Odhalte SEO omyly a udr\u017eujte sv\u016fj web na p\u0159edn\u00edch pozic\u00edch.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webmium.cz\/blog\/5-nejcastejsich-chyb-v-seo\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 nej\u010dast\u011bj\u0161\u00edch chyb v SEO\" \/>\n<meta property=\"og:description\" content=\"Zn\u00e1te 5 nej\u010dast\u011bj\u0161\u00edch chyb v optimalizaci pro vyhled\u00e1va\u010de? Odhalte SEO omyly a udr\u017eujte sv\u016fj web na p\u0159edn\u00edch pozic\u00edch.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.webmium.cz\/blog\/5-nejcastejsich-chyb-v-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Webmium.cz\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-29T14:52:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-17T09:38:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/5c7cfbc279e3934ae2bf36c9_5-SEO-omylu-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"180\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tom\u00e1\u0161 Ma\u0148hal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tom\u00e1\u0161 Ma\u0148hal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/5-nejcastejsich-chyb-v-seo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/5-nejcastejsich-chyb-v-seo\\\/\"},\"author\":{\"name\":\"Tom\u00e1\u0161 Ma\u0148hal\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#\\\/schema\\\/person\\\/1906d1a2a04623ef9db84e9dd14cdded\"},\"headline\":\"5 nej\u010dast\u011bj\u0161\u00edch chyb v SEO\",\"datePublished\":\"2021-07-29T14:52:36+00:00\",\"dateModified\":\"2023-10-17T09:38:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/5-nejcastejsich-chyb-v-seo\\\/\"},\"wordCount\":1553,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/5-nejcastejsich-chyb-v-seo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/5c7cfbc279e3934ae2bf36c9_5-SEO-omylu-2.jpg\",\"articleSection\":[\"seo\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/5-nejcastejsich-chyb-v-seo\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/5-nejcastejsich-chyb-v-seo\\\/\",\"url\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/5-nejcastejsich-chyb-v-seo\\\/\",\"name\":\"5 nej\u010dast\u011bj\u0161\u00edch chyb v SEO\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/5-nejcastejsich-chyb-v-seo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/5-nejcastejsich-chyb-v-seo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/5c7cfbc279e3934ae2bf36c9_5-SEO-omylu-2.jpg\",\"datePublished\":\"2021-07-29T14:52:36+00:00\",\"dateModified\":\"2023-10-17T09:38:32+00:00\",\"description\":\"Zn\u00e1te 5 nej\u010dast\u011bj\u0161\u00edch chyb v optimalizaci pro vyhled\u00e1va\u010de? Odhalte SEO omyly a udr\u017eujte sv\u016fj web na p\u0159edn\u00edch pozic\u00edch.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/5-nejcastejsich-chyb-v-seo\\\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/5-nejcastejsich-chyb-v-seo\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/5-nejcastejsich-chyb-v-seo\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/5c7cfbc279e3934ae2bf36c9_5-SEO-omylu-2.jpg\",\"contentUrl\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/5c7cfbc279e3934ae2bf36c9_5-SEO-omylu-2.jpg\",\"width\":600,\"height\":180},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/5-nejcastejsich-chyb-v-seo\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Dom\u016f\",\"item\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 nej\u010dast\u011bj\u0161\u00edch chyb v SEO\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/\",\"name\":\"Blog Webmium.cz\",\"description\":\"Marketingov\u00e9 novinky a zpr\u00e1vy\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#organization\",\"name\":\"Blog Webmium.cz\",\"url\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/webmium-zelene-blog.png\",\"contentUrl\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/webmium-zelene-blog.png\",\"width\":480,\"height\":49,\"caption\":\"Blog Webmium.cz\"},\"image\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#\\\/schema\\\/person\\\/1906d1a2a04623ef9db84e9dd14cdded\",\"name\":\"Tom\u00e1\u0161 Ma\u0148hal\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6d517548ce186b30e960cee25918c9aa98a48de5ae82da0a8b1d4749b88060b8?s=96&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6d517548ce186b30e960cee25918c9aa98a48de5ae82da0a8b1d4749b88060b8?s=96&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6d517548ce186b30e960cee25918c9aa98a48de5ae82da0a8b1d4749b88060b8?s=96&r=g\",\"caption\":\"Tom\u00e1\u0161 Ma\u0148hal\"},\"description\":\"SEO\\\/UX\\\/Analytic Specialista \u2705 P\u0159ekon\u00e1v\u00e1m bari\u00e9ry a tvo\u0159\u00edm mosty mezi weby a jejich n\u00e1v\u0161t\u011bvn\u00edky \u2705\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/tomasmanhal\"],\"url\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/author\\\/tomas-manhal\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 nej\u010dast\u011bj\u0161\u00edch chyb v SEO","description":"Zn\u00e1te 5 nej\u010dast\u011bj\u0161\u00edch chyb v optimalizaci pro vyhled\u00e1va\u010de? Odhalte SEO omyly a udr\u017eujte sv\u016fj web na p\u0159edn\u00edch pozic\u00edch.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.webmium.cz\/blog\/5-nejcastejsich-chyb-v-seo\/","og_locale":"cs_CZ","og_type":"article","og_title":"5 nej\u010dast\u011bj\u0161\u00edch chyb v SEO","og_description":"Zn\u00e1te 5 nej\u010dast\u011bj\u0161\u00edch chyb v optimalizaci pro vyhled\u00e1va\u010de? Odhalte SEO omyly a udr\u017eujte sv\u016fj web na p\u0159edn\u00edch pozic\u00edch.","og_url":"https:\/\/www.webmium.cz\/blog\/5-nejcastejsich-chyb-v-seo\/","og_site_name":"Blog Webmium.cz","article_published_time":"2021-07-29T14:52:36+00:00","article_modified_time":"2023-10-17T09:38:32+00:00","og_image":[{"width":600,"height":180,"url":"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/5c7cfbc279e3934ae2bf36c9_5-SEO-omylu-2.jpg","type":"image\/jpeg"}],"author":"Tom\u00e1\u0161 Ma\u0148hal","twitter_card":"summary_large_image","twitter_misc":{"Napsal(a)":"Tom\u00e1\u0161 Ma\u0148hal","Odhadovan\u00e1 doba \u010dten\u00ed":"8 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.webmium.cz\/blog\/5-nejcastejsich-chyb-v-seo\/#article","isPartOf":{"@id":"https:\/\/www.webmium.cz\/blog\/5-nejcastejsich-chyb-v-seo\/"},"author":{"name":"Tom\u00e1\u0161 Ma\u0148hal","@id":"https:\/\/www.webmium.cz\/blog\/#\/schema\/person\/1906d1a2a04623ef9db84e9dd14cdded"},"headline":"5 nej\u010dast\u011bj\u0161\u00edch chyb v SEO","datePublished":"2021-07-29T14:52:36+00:00","dateModified":"2023-10-17T09:38:32+00:00","mainEntityOfPage":{"@id":"https:\/\/www.webmium.cz\/blog\/5-nejcastejsich-chyb-v-seo\/"},"wordCount":1553,"commentCount":0,"publisher":{"@id":"https:\/\/www.webmium.cz\/blog\/#organization"},"image":{"@id":"https:\/\/www.webmium.cz\/blog\/5-nejcastejsich-chyb-v-seo\/#primaryimage"},"thumbnailUrl":"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/5c7cfbc279e3934ae2bf36c9_5-SEO-omylu-2.jpg","articleSection":["seo"],"inLanguage":"cs","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.webmium.cz\/blog\/5-nejcastejsich-chyb-v-seo\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.webmium.cz\/blog\/5-nejcastejsich-chyb-v-seo\/","url":"https:\/\/www.webmium.cz\/blog\/5-nejcastejsich-chyb-v-seo\/","name":"5 nej\u010dast\u011bj\u0161\u00edch chyb v SEO","isPartOf":{"@id":"https:\/\/www.webmium.cz\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.webmium.cz\/blog\/5-nejcastejsich-chyb-v-seo\/#primaryimage"},"image":{"@id":"https:\/\/www.webmium.cz\/blog\/5-nejcastejsich-chyb-v-seo\/#primaryimage"},"thumbnailUrl":"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/5c7cfbc279e3934ae2bf36c9_5-SEO-omylu-2.jpg","datePublished":"2021-07-29T14:52:36+00:00","dateModified":"2023-10-17T09:38:32+00:00","description":"Zn\u00e1te 5 nej\u010dast\u011bj\u0161\u00edch chyb v optimalizaci pro vyhled\u00e1va\u010de? Odhalte SEO omyly a udr\u017eujte sv\u016fj web na p\u0159edn\u00edch pozic\u00edch.","breadcrumb":{"@id":"https:\/\/www.webmium.cz\/blog\/5-nejcastejsich-chyb-v-seo\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.webmium.cz\/blog\/5-nejcastejsich-chyb-v-seo\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/www.webmium.cz\/blog\/5-nejcastejsich-chyb-v-seo\/#primaryimage","url":"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/5c7cfbc279e3934ae2bf36c9_5-SEO-omylu-2.jpg","contentUrl":"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/5c7cfbc279e3934ae2bf36c9_5-SEO-omylu-2.jpg","width":600,"height":180},{"@type":"BreadcrumbList","@id":"https:\/\/www.webmium.cz\/blog\/5-nejcastejsich-chyb-v-seo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Dom\u016f","item":"https:\/\/www.webmium.cz\/blog\/"},{"@type":"ListItem","position":2,"name":"5 nej\u010dast\u011bj\u0161\u00edch chyb v SEO"}]},{"@type":"WebSite","@id":"https:\/\/www.webmium.cz\/blog\/#website","url":"https:\/\/www.webmium.cz\/blog\/","name":"Blog Webmium.cz","description":"Marketingov\u00e9 novinky a zpr\u00e1vy","publisher":{"@id":"https:\/\/www.webmium.cz\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.webmium.cz\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/www.webmium.cz\/blog\/#organization","name":"Blog Webmium.cz","url":"https:\/\/www.webmium.cz\/blog\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/www.webmium.cz\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/09\/webmium-zelene-blog.png","contentUrl":"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/09\/webmium-zelene-blog.png","width":480,"height":49,"caption":"Blog Webmium.cz"},"image":{"@id":"https:\/\/www.webmium.cz\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.webmium.cz\/blog\/#\/schema\/person\/1906d1a2a04623ef9db84e9dd14cdded","name":"Tom\u00e1\u0161 Ma\u0148hal","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/secure.gravatar.com\/avatar\/6d517548ce186b30e960cee25918c9aa98a48de5ae82da0a8b1d4749b88060b8?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6d517548ce186b30e960cee25918c9aa98a48de5ae82da0a8b1d4749b88060b8?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6d517548ce186b30e960cee25918c9aa98a48de5ae82da0a8b1d4749b88060b8?s=96&r=g","caption":"Tom\u00e1\u0161 Ma\u0148hal"},"description":"SEO\/UX\/Analytic Specialista \u2705 P\u0159ekon\u00e1v\u00e1m bari\u00e9ry a tvo\u0159\u00edm mosty mezi weby a jejich n\u00e1v\u0161t\u011bvn\u00edky \u2705","sameAs":["https:\/\/www.linkedin.com\/in\/tomasmanhal"],"url":"https:\/\/www.webmium.cz\/blog\/author\/tomas-manhal\/"}]}},"uagb_featured_image_src":{"full":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/5c7cfbc279e3934ae2bf36c9_5-SEO-omylu-2.jpg",600,180,false],"thumbnail":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/5c7cfbc279e3934ae2bf36c9_5-SEO-omylu-2-150x150.jpg",150,150,true],"medium":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/5c7cfbc279e3934ae2bf36c9_5-SEO-omylu-2-300x90.jpg",300,90,true],"medium_large":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/5c7cfbc279e3934ae2bf36c9_5-SEO-omylu-2.jpg",600,180,false],"large":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/5c7cfbc279e3934ae2bf36c9_5-SEO-omylu-2.jpg",600,180,false],"1536x1536":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/5c7cfbc279e3934ae2bf36c9_5-SEO-omylu-2.jpg",600,180,false],"2048x2048":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/5c7cfbc279e3934ae2bf36c9_5-SEO-omylu-2.jpg",600,180,false],"authorship-box-avatar":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/5c7cfbc279e3934ae2bf36c9_5-SEO-omylu-2.jpg",150,45,false],"authorship-box-related":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/5c7cfbc279e3934ae2bf36c9_5-SEO-omylu-2.jpg",70,21,false]},"uagb_author_info":{"display_name":"Tom\u00e1\u0161 Ma\u0148hal","author_link":"https:\/\/www.webmium.cz\/blog\/author\/tomas-manhal\/"},"uagb_comment_info":2,"uagb_excerpt":"Zn\u00e1te 5 nej\u010dast\u011bj\u0161\u00edch chyb v optimalizaci pro vyhled\u00e1va\u010de? Odhalte SEO omyly a udr\u017eujte sv\u016fj web na p\u0159edn\u00edch pozic\u00edch.","_links":{"self":[{"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/posts\/3119","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/comments?post=3119"}],"version-history":[{"count":1,"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/posts\/3119\/revisions"}],"predecessor-version":[{"id":3498,"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/posts\/3119\/revisions\/3498"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/media\/3120"}],"wp:attachment":[{"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/media?parent=3119"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/categories?post=3119"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/tags?post=3119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}