{"id":3117,"date":"2021-07-29T16:52:36","date_gmt":"2021-07-29T14:52:36","guid":{"rendered":"http:\/\/wptest.nexum.cz\/5-micro-copy-triku\/"},"modified":"2021-07-29T16:52:36","modified_gmt":"2021-07-29T14:52:36","slug":"5-micro-copy-triku","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/5-micro-copy-triku\/","title":{"rendered":"5 micro copy trik\u016f"},"content":{"rendered":"

Obsah je pro \u00fasp\u011bch eshopu d\u016fle\u017eit\u00fd. To u\u017e v\u00edte. A v\u00edte i to, jak ho tvo\u0159it. Slova a texty hraj\u00ed prim. Spr\u00e1vn\u011b zvolen\u00e1 intonace, svi\u017en\u00fd slovosled a t\u00f3n p\u0159izp\u016fsoben\u00fd va\u0161\u00ed person\u011b zap\u016fsob\u00ed tak, \u017ee si v\u00e1s z\u00e1kazn\u00edci zamiluj\u00ed. U kategori\u00ed, produkt\u016f i str\u00e1nek obchodu m\u016f\u017eete poutav\u00fdm copy zabodovat.<\/p>\n

Na ka\u017ed\u00e9m eshopu je ov\u0161em i prostor, kter\u00fd mezi v\u0161\u00edm t\u00edm obsahem m\u016f\u017ee zapadnout. Mikrotexty. Kr\u00e1tk\u00e9 hl\u00e1\u0161ky v\u00a0n\u00e1kupn\u00edm procesu, formul\u00e1\u0159\u00edch, na CTA tla\u010d\u00edtk\u00e1ch nebo errorov\u00fdch str\u00e1nk\u00e1ch<\/strong>. Ale i kdekoliv jinde. Je velmi d\u016fle\u017eit\u00e9 pro tato m\u00edsta naj\u00edt vhodn\u00e1 slova. Jasn\u011b a srozumiteln\u011b vysv\u011btlit, co m\u00e1 \u010dlov\u011bk d\u011blat nebo co po kliknut\u00ed o\u010dek\u00e1vat. Nav\u00e9st z\u00e1kazn\u00edka. Kdy\u017e mal\u00e9 texty p\u0159izp\u016fsob\u00edte stylu zbyl\u00fdch text\u016f, z\u00e1kazn\u00edka to u v\u00e1s bude bavit o kus v\u00edc.<\/p>\n

Zaujm\u011bte slovy tam, kde to z\u00e1kazn\u00edk ne\u010dek\u00e1<\/h2>\n

Samoz\u0159ejm\u011b, m\u016f\u017eete si \u0159\u00edct zku\u0161en\u00e9mu copywriterovi<\/a>. Zadat mu pr\u00e1ci a poprosit ho o poutav\u00e9 micro copy. Anebo to m\u016f\u017eete vyzkou\u0161et sami. Pro psan\u00ed mal\u00fdch text\u016f pou\u017e\u00edvejte selsk\u00fd rozum, znalost sv\u00fdch z\u00e1kazn\u00edk\u016f a sv\u00e9ho eshopu<\/strong>. \u017de se v\u00a0kr\u00e1tkosti neum\u00edte vyjad\u0159ovat? Ne\u017e se vrhnete do micro copywritingu naostro, m\u016f\u017eete tr\u00e9novat t\u0159eba na Twitteru. <\/p>\n

Jak na mal\u00e9 texty v\u00e1m velmi pom\u016f\u017ee i SMS komunikace. Nejen va\u0161e soukrom\u00e1, ale i ta firemn\u00ed. Potvrzujete z\u00e1kazn\u00edk\u016fm odesl\u00e1n\u00ed zbo\u017e\u00ed SMS zpr\u00e1vou? Zamyslete se i nad jej\u00ed formulac\u00ed. <\/p>\n

Jak ps\u00e1t micro copy?<\/h2>\n

1. Jednozna\u010dn\u011b a srozumiteln\u011b<\/strong>. Zamyslete se, jestli v\u00e1\u0161 mal\u00fd text p\u0159esn\u011b sd\u011bluje to, co sd\u011blovat m\u00e1. P\u0159edev\u0161\u00edm chybov\u00e9 hl\u00e1\u0161ky si \u017e\u00e1daj\u00ed srozumiteln\u00fd postup, co d\u011blat. Vym\u011b\u0148te v\u0161eobecnou formulku za konkr\u00e9tn\u00ed sd\u011blen\u00ed.<\/p>\n

2. D\u016fsledn\u011b<\/strong>. Nekra\u0165te texty za ka\u017edou cenu. Pot\u0159ebujete-li sd\u011blit, jak vyplnit heslo p\u0159i registraci, vysv\u011btlete to. Vyh\u00e1zejte z\u00a0textu om\u00e1\u010dku a vyjmenujete podm\u00ednky, co m\u00e1 u\u017eivatel d\u011blat.<\/p>\n

3. Lidov\u011b<\/strong>. I kdy\u017e va\u0161e persona rozum\u00ed textov\u00e9mu obsahu webu, pro texty nap\u0159\u00ed\u010d eshopem pou\u017e\u00edvejte slovn\u00ed spojen\u00ed a v\u00fdrazy, kter\u00fdm bude rozum\u011bt i laik nebo n\u00e1hodn\u00fd n\u00e1v\u0161t\u011bvn\u00edk. Odborn\u00e9 v\u00fdrazy ponechejte do zbytku obsahu.<\/p>\n

4. Humorn\u011b<\/strong>. Lehk\u00fd nadhled upout\u00e1 pozornost n\u00e1v\u0161t\u011bvn\u00edka. Suchop\u00e1rn\u00e9 sd\u011blen\u00ed samoz\u0159ejm\u011b pochop\u00ed, ale osobit\u00e1 errorov\u00e1 str\u00e1nka v\u00a0n\u011bm zanech\u00e1 dojem. <\/p>\n

5. Origin\u00e1ln\u011b<\/strong>. Zkuste neobvykl\u00e9 v\u00fdrazy, kter\u00e9 nem\u00e1 ka\u017ed\u00fd druh\u00fd eshop. Nudn\u00e9 tla\u010d\u00edtko vym\u011b\u0148te za poutav\u00e9. <\/p>\n

Te\u010f u\u017e v\u00edte jak na mal\u00e9 texty. Pod\u011blte se o tuto informaci s\u00a0ostatn\u00edmi a \u010dl\u00e1nek jim kliknut\u00edm na tla\u010d\u00edtko sd\u00edlet p\u0159edho\u010fte p\u0159\u00edmo pod nos.<\/p>\n","protected":false},"excerpt":{"rendered":"

Nezapom\u00ednejte p\u0159i tvorb\u011b obsahu na mal\u00e9 texty. Vyla\u010fte sv\u016fj eshop \u00fapln\u011b v\u0161ude. Kde a jak? Pom\u016f\u017eeme v\u00e1m.<\/p>\n","protected":false},"author":18,"featured_media":3118,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3],"tags":[],"class_list":["post-3117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tipy-rady-a-novinky"],"yoast_head":"\n5 micro copy trik\u016f<\/title>\n<meta name=\"description\" content=\"Nezapom\u00ednejte p\u0159i tvorb\u011b obsahu na mal\u00e9 texty. 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