{"id":3111,"date":"2021-07-29T16:52:36","date_gmt":"2021-07-29T14:52:36","guid":{"rendered":"http:\/\/wptest.nexum.cz\/16-tipu-jak-psat-prodejni-texty\/"},"modified":"2021-07-29T16:52:36","modified_gmt":"2021-07-29T14:52:36","slug":"16-tipu-jak-psat-prodejni-texty","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/16-tipu-jak-psat-prodejni-texty\/","title":{"rendered":"16 tip\u016f, jak ps\u00e1t prodejn\u00ed texty"},"content":{"rendered":"

P\u00ed\u0161ete texty a st\u00e1le to nen\u00ed ono? Neda\u0159\u00ed se v\u00e1m zaujmout spr\u00e1vn\u00e9 \u010dten\u00e1\u0159e a ud\u011blat z nich sv\u00e9 z\u00e1kazn\u00edky?<\/p>\n

On toti\u017e nen\u00ed z\u00e1kazn\u00edk
\njako z\u00e1kazn\u00edk. Ani text jako text. Pokud chcete za\u010d\u00edt ps\u00e1t origin\u00e1ln\u00ed\u00a0prodejn\u00ed texty, p\u0159e\u010dt\u011bte si p\u00e1r tip\u016f jak na to.<\/p>\n

\u00a0<\/p>\n

    \n
  1. Hlava a pata<\/strong>. Text mus\u00ed m\u00edt r\u00e1mec, a\u0165 ho m\u00e1 \u010dten\u00e1\u0159
    \njak uchopit. Nesk\u00e1kejte a nechrlte informace jednu p\u0159es druhou. P\u011bkn\u011b postupn\u011b.
    \nSrozumiteln\u011b.<\/p>\n<\/li>\n
  2. Pi\u0161te pro lidi!<\/strong>\u00a0Nehust\u011bte kl\u00ed\u010dov\u00e1 slova jedno p\u0159es
    \ndruh\u00e9, to nem\u00e1 smysl. Pi\u0161te tak, abyste zaujali \u010dlov\u011bka, jako jste vy. Dejte
    \nprostor fantazii a kreativit\u011b. Tvo\u0159te.<\/p>\n<\/li>\n
  3. Na tr\u016fnu je Google.<\/strong> A jen tak ho nesesad\u00edme. Zn\u00e1te kl\u00ed\u010dov\u00e1
    \nslova, kter\u00e1 ve va\u0161em textu nesm\u00ed chyb\u011bt? Bez anal\u00fdzy to nep\u016fjde. Texty mus\u00ed
    \nmilovat i vyhled\u00e1va\u010de. Nejd\u0159\u00edve\u00a0v\u0161ak tvo\u0159te. Pot\u00e9 dopl\u0148te kl\u00ed\u010dov\u00e1 slova, kter\u00e1
    \npomohou \u010dl\u00e1nku obsadit p\u0159edn\u00ed pozice vyhled\u00e1va\u010d\u016f.<\/p>\n<\/li>\n
  4. Nen\u00ed z\u00e1kazn\u00edk jako z\u00e1kazn\u00edk.\u00a0<\/strong>V\u00edte, pro koho
    \np\u00ed\u0161ete?\u00a0<\/strong>Kdo je va\u0161e c\u00edlov\u00e1
    \nskupina? To je prvn\u00ed ot\u00e1zka, kterou si mus\u00edte zodpov\u011bd\u011bt p\u0159ed samotnou tvorbou.
    \nPro ka\u017edou c\u00edlovku p\u00ed\u0161eme jinak.<\/p>\n<\/li>\n
  5. Pou\u017e\u00edvejte \u0159e\u010d c\u00edlov\u00e9 skupiny<\/strong>. Zvolte slova p\u0159\u00edv\u011btiv\u00e1 pro koncov\u00e9
    \nz\u00e1kazn\u00edky. Stava\u0159\u016fm web na m\u00edru postav\u00edme. \u0160vadlen\u00e1m web na m\u00edru u\u0161ijeme.<\/p>\n<\/li>\n
  6. Pi\u0161te v\u00fdsti\u017en\u011b, p\u0159esv\u011bd\u010div\u011b a p\u0159irozen\u011b. <\/strong>Z\u00edskejte si
    \n\u010dten\u00e1\u0159ovu d\u016fv\u011bru a dop\u0159ejte mu bla\u017een\u00fd pocit u\u017e p\u0159i samotn\u00e9m \u010dten\u00ed.<\/p>\n<\/li>\n
  7. Pi\u0161te stru\u010dn\u011b, jasn\u011b a \u010dlenit\u011b<\/strong>. Struktura v\u011bt a textu m\u00e1 velk\u00fd pod\u00edl
    \nna \u00fasp\u011b\u0161nost \u010dl\u00e1nku. Dlouh\u00fd a nep\u0159ehledn\u00fd blok textu nikdo \u010d\u00edst nebude. Pi\u0161te krat\u0161\u00ed
    \ntexty a je\u0161t\u011b krat\u0161\u00ed v\u011bty. A\u0165 to m\u00e1 \u0161vih.<\/p>\n<\/li>\n
  8. Tla\u010dte na emoce<\/strong>. Pamatujte, \u017ee z\u00e1kazn\u00edk
    \nnen\u00ed realista. Sta\u010d\u00ed si pohr\u00e1t s jeho emocemi a m\u00e1te ho v kapse. Pokud m\u00e1te konkr\u00e9tn\u00ed
    \np\u0159\u00edb\u011bh, vypr\u00e1v\u011bjte ho.<\/p>\n<\/li>\n
  9. Vysv\u011btlete hlavn\u00ed p\u0159\u00ednos pro z\u00e1kazn\u00edka<\/strong>. Co z toho budu m\u00edt? Pro\u010d si to m\u00e1m
    \nkoupit? Jak m\u011b to zm\u011bn\u00ed? Jak mi to pom\u016f\u017ee? Pozor. Nezam\u011b\u0148ujte v\u00fdhody s vlastnostmi.
    \nTy a\u017e nakonec, pokud je pro n\u011b m\u00edsto.<\/p>\n<\/li>\n
  10. Oh\u00fdbejte kl\u00ed\u010dov\u00e1 slova.<\/strong>\u00a0Nepou\u017e\u00edvejte st\u00e1le jeden tvar.
    \nPou\u017eijte synonyma, jednotn\u00e1\/mno\u017en\u00e1 \u010d\u00edsla, r\u016fzn\u00e9 rody.<\/p>\n<\/li>\n
  11. Spr\u00e1vn\u00fd titulek<\/strong>\u00a0= \u00fasp\u011bch zaru\u010den. A\u0165 je ten v\u00e1\u0161
    \nzaj\u00edmav\u00fd a poutav\u00fd. Teprve potom bude \u010dten\u00e1\u0159 \u010d\u00edst d\u00e1l. Hlavn\u011b mus\u00ed odr\u00e1\u017eet
    \nobsah textu. Ot\u00e1zky a \u010d\u00edsla v\u00a0nadpisu fr\u010d\u00ed.<\/p>\n<\/li>\n
  12. Pou\u017e\u00edvejte v\u00fdzvy k\u00a0akci. <\/strong>Konverzn\u00ed body v\u00a0textu jsou alfou a
    \nomegou. Neztra\u0165te z\u00e1kazn\u00edka. Odve\u010fte ho v pravou chv\u00edli tam, kam chcete.<\/p>\n<\/li>\n
  13. Siln\u00e1 slova h\u00fdbou sv\u011btem<\/strong>. Nov\u00fd \u00fa\u010dinn\u00fd prac\u00ed pr\u00e1\u0161ek zdarma p\u0159i
    \nn\u00e1kupu nad 1\u00a0000 K\u010d. Nov\u00fd? \u00da\u010dinn\u00fd? K\u00a0tomu zdarma? No neberte to.<\/p>\n<\/li>\n
  14. Odli\u0161te se<\/strong>. Nepou\u017e\u00edvej pr\u00e1zdn\u00e1 slova a ohran\u00e9
    \nfr\u00e1ze. Rychl\u00e1 doprava? Jak jinak. Je\u0161t\u011b aby byla pomal\u00e1. Rad\u011bji m\u00e1m dopravu do
    \ndruh\u00e9ho dne. Z\u00edtra u v\u00e1s.<\/p>\n<\/li>\n
  15. Pokud m\u00e1te d\u016fkaz, uka\u017ete ho<\/strong>. Nejl\u00e9pe \u010d\u00edseln\u00fd. \u017de jste nejlep\u0161\u00ed, to
    \nv\u00e1m nikdo neuv\u011b\u0159\u00ed. 80 % vracej\u00edc\u00edch se z\u00e1kazn\u00edk\u016f zn\u00ed l\u00e9pe.<\/p>\n<\/li>\n
  16. \u0160krtejte.<\/strong>\u00a0V\u017edy si uv\u011bdomte, jak m\u00e1te velk\u00fd
    \nkastrol a nenechte om\u00e1\u010dku nikdy p\u0159et\u00e9ct. Jinak z\u00e1kazn\u00edk odejde d\u0159\u00edve, ne\u017e
    \npo\u0159\u00e1dn\u011b ochutn\u00e1.<\/li>\n<\/ol>\n

    \u00a0<\/p>\n

    Nyn\u00ed v\u00edte, jak ps\u00e1t lep\u0161\u00ed prodejn\u00ed texty. Co takhle se o tipy\u00a0pod\u011blit s p\u0159\u00e1teli?<\/p>\n","protected":false},"excerpt":{"rendered":"

    Nen\u00ed z\u00e1kazn\u00edk jako z\u00e1kazn\u00edk. Ani text jako text. Jak napsat spr\u00e1vn\u011b text, kter\u00fd prod\u00e1v\u00e1? Jak b\u00fdt jedine\u010dn\u00ed a origin\u00e1ln\u00ed?<\/p>\n","protected":false},"author":20,"featured_media":1798,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3],"tags":[],"class_list":["post-3111","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tipy-rady-a-novinky"],"yoast_head":"\n16 tip\u016f, jak ps\u00e1t prodejn\u00ed texty<\/title>\n<meta name=\"description\" content=\"Nen\u00ed z\u00e1kazn\u00edk jako z\u00e1kazn\u00edk. Ani text jako text. Jak napsat spr\u00e1vn\u011b text, kter\u00fd prod\u00e1v\u00e1? Jak b\u00fdt jedine\u010dn\u00ed a origin\u00e1ln\u00ed?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webmium.cz\/blog\/16-tipu-jak-psat-prodejni-texty\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"16 tip\u016f, jak ps\u00e1t prodejn\u00ed texty\" \/>\n<meta property=\"og:description\" content=\"Nen\u00ed z\u00e1kazn\u00edk jako z\u00e1kazn\u00edk. Ani text jako text. Jak napsat spr\u00e1vn\u011b text, kter\u00fd prod\u00e1v\u00e1? 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