{"id":3110,"date":"2021-07-29T16:52:36","date_gmt":"2021-07-29T14:52:36","guid":{"rendered":"http:\/\/wptest.nexum.cz\/15-tipu-jak-psat-nadpisy-ktere-zaujmou\/"},"modified":"2021-07-29T16:52:36","modified_gmt":"2021-07-29T14:52:36","slug":"15-tipu-jak-psat-nadpisy-ktere-zaujmou","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/15-tipu-jak-psat-nadpisy-ktere-zaujmou\/","title":{"rendered":"15 tip\u016f, jak ps\u00e1t nadpisy, kter\u00e9 zaujmou"},"content":{"rendered":"

V\u011bd\u011bli jste, \u017ee 8 z\u00a010 lid\u00ed p\u0159e\u010dte nadpis a fr\u010d\u00ed
\nd\u00e1l?\u00a0 Prost\u011b je nezaujal. Nenal\u00e1kal je.
\nJen 2 lidi do\u010dtou cel\u00fd \u010dl\u00e1nek dokonce. D\u011bsiv\u00e1 statistika. Ale je to tak. Na lapen\u00ed \u010dten\u00e1\u0159e v\u00a0titulku<\/strong> m\u00e1te jen
\nzlomek sekundy. Jinak pl\u00e1chne a nejsp\u00ed\u0161 se u\u017e nevr\u00e1t\u00ed, aby v\u00e1m dal druhou
\n\u0161anci. <\/p>\n

Lapili jsme v\u00e1s? Pak si p\u0159e\u010dt\u011bte v\u0161ech 15 tip\u016f, jak ps\u00e1t
\nnadpisy<\/strong>, kter\u00e9 navnad\u00ed u\u017eivatele, upoutaj\u00ed jeho pozornost a u\u017e ho nepust\u00ed.<\/p>\n

1. Pou\u017e\u00edvejte \u010d\u00edslovky<\/strong><\/h2>\n

Konkr\u00e9tnost nadpisu je\u0161t\u011b v\u00edce umocn\u00ed \u010d\u00edsla.<\/p>\n

P\u0159.
6
\ntip\u016f, jak reagovat na negativn\u00ed recenze
<\/a>27
\nnej\u010dast\u011bj\u0161\u00edch ot\u00e1zek o EET<\/p>\n

<\/a><\/p>\n

2. Pokl\u00e1dejte ot\u00e1zky\u00a0<\/strong><\/h2>\n

Pozornost \u010dten\u00e1\u0159e skv\u011ble upoutaj\u00ed ot\u00e1zky, na kter\u00e9 chce zn\u00e1t odpov\u011b\u010f.<\/p>\n

P\u0159.
Chceme
\ndiakritiku v\u00a0\u010desk\u00fdch dom\u00e9n\u00e1ch?
<\/a>Jak se
\nz\u00e1kazn\u00edci rozhoduj\u00ed p\u0159i n\u00e1kupu?<\/p>\n

<\/a><\/p>\n

3. Slibujte<\/strong>\u00a0<\/h2>\n

Jedn\u00e1 se o n\u00e1vody, p\u0159edstaven\u00ed produkt\u016f, tipy vedouc\u00ed k\u00a0p\u0159\u00ednosn\u00e9mu
\nv\u00fdsledku. \u010cl\u00e1nek by m\u011bl vy\u0159e\u0161it probl\u00e9m \u010dten\u00e1\u0159e.<\/p>\n

P\u0159.
\n
13 tip\u016f pro
\n\u00fasp\u011b\u0161n\u00fd eshop<\/a>
16
\ntip\u016f, jak ps\u00e1t prodejn\u00ed texty<\/p>\n

<\/a><\/p>\n

4. Hrajte na emoce<\/strong>\u00a0<\/h2>\n

Emoce ovl\u00e1daj\u00ed lidskou mysl. Proto se na n\u011b zam\u011b\u0159te. A\u0165 u\u017e pozitivn\u011b \u010di
\nnegativn\u011b. Nejl\u00e9pe na lidi p\u016fsob\u00ed pocit strachu.<\/p>\n

P\u0159.
Nenechte se
\np\u0159ipravit o star\u00e9 URL cesty<\/p>\n

<\/a><\/p>\n

5. Stru\u010dn\u011b a v\u00fdsti\u017en\u011b<\/strong><\/h2>\n

Ide\u00e1ln\u00ed d\u00e9lka nadpisu je na jeden \u0159\u00e1dek. Ale zaexcelovat m\u016f\u017eete i
\ns\u00a0nadpisem del\u0161\u00edm, pokud bude st\u00e1le p\u0159\u00ednosn\u00fd. Vyhn\u011bte se v\u0161ak jednoslovn\u00fdm
\na obecn\u00fdm nadpis\u016fm, nap\u0159. SEO nebo Optimalizace pro vyhled\u00e1va\u010de. Jsou to pouze
\nkl\u00ed\u010dov\u00e1 spojen\u00ed, kter\u00e1 spr\u00e1vn\u011b nenavnad\u00ed. Nadpis by m\u011bl b\u00fdt tak dlouh\u00fd, aby
\nvyj\u00e1d\u0159il v\u0161e, co vyj\u00e1d\u0159it m\u00e1.<\/p>\n

6. Zahr\u0148te do nadpisu CTA<\/strong>\u00a0<\/h2>\n

Prvek call to action p\u0159\u00edmo v\u00a0nadpisu ud\u011bl\u00e1 divy. Nebojte se vyzvat
\nk\u00a0akci hned v\u00a0\u00favodu. Sv\u016fj \u010dl\u00e1nek tak po\u0159\u00e1dn\u011b nakopnete.<\/p>\n

P\u0159.
\n
Blogujte p\u0159\u00edmo
\nv eshopu<\/p>\n

<\/a><\/p>\n

7. Vyp\u00edchn\u011bte v\u00fdhodu pro \u010dten\u00e1\u0159e\u00a0<\/strong><\/h2>\n

Zmi\u0148te v\u00a0nadpisu, \u017ee \u010dten\u00e1\u0159i\u00a0p\u0159in\u00e1\u0161\u00edte novinky, cenn\u00e9 rady, tipy, zaj\u00edmav\u00e9
\nn\u00e1vody. <\/p>\n

P\u0159.
\n
Jak
\nm\u011b\u0159ic c\u00edle v\u00a0Google Analytics?<\/a>
\n
Novinky
\nz\u00a0e-commerce: Co p\u0159inesl p\u0159\u00edchod jara?<\/p>\n

<\/a><\/p>\n

8. Zd\u016frazn\u011bte exkluzivitu pro skupinu\u00a0<\/strong><\/h2>\n

T\u00fdk\u00e1 se \u010dl\u00e1nek skupiny u\u017eivatel\u016f? Lid\u00ed z\u00a0e-commerce, SEO specialist\u016f,
\ncopywriter\u016f a dal\u0161\u00edch? Sd\u011blte to v nadpisu.<\/p>\n

P\u0159.
\n
Nej\u010dast\u011bj\u0161\u00ed chyby za\u010d\u00ednaj\u00edc\u00edch copywriter\u016f
\n
\u010cesk\u00e1
\ne-commerce v\u00a0roce 2016 op\u011bt rostla<\/p>\n

<\/a><\/p>\n

9. Nal\u00e9hejte<\/strong>\u00a0<\/h2>\n

Vyvolejte v \u010dlov\u011bku\u00a0nal\u00e9hav\u00fd dojem. R\u00e1d si p\u0159e\u010dte n\u011bco, co je novinkou
\nv\u00a0jeho oboru, v\u00a0jeho postupech a technik\u00e1ch.<\/p>\n

P\u0159.
\n
Novinky
\nz\u00a0e-commerce: Co p\u0159inesl p\u0159\u00edchod jara?<\/a>
\n
GDPR i pro
\nremarketing?<\/a>
\n
Nejnov\u011bj\u0161\u00ed techniky\u2026
\n
Aktu\u00e1ln\u00ed postupy\u2026
\n
Nov\u00e9 produkty\u2026<\/p>\n

10. Zmi\u0148te \u010dasov\u011b omezenou nab\u00eddku\u00a0<\/strong><\/h2>\n

T\u00edm vyvol\u00e1te u \u010dten\u00e1\u0159e\u00a0pocit, \u017ee o to nesm\u00ed p\u0159ij\u00edt. V\u017edy\u0165 z\u00edtra bude pozd\u011b.
\nA u\u017e \u010dte.<\/p>\n

P\u0159.
\u010cervencov\u00e1 akce\u2026
Tento t\u00fdden\u2026
Jak vytvo\u0159it web<\/a> za hodinu?<\/p>\n

11. Citujte\u00a0<\/strong><\/h2>\n

P\u0159\u00edm\u00e1 citace d\u00e1v\u00e1 cel\u00e9mu \u010dl\u00e1nku sp\u00e1d. Citace z\u00a0p\u0159\u00edb\u011bhu p\u0159\u00edmo
\nv\u00a0nadpisu d\u00e1 \u010dl\u00e1nku ur\u010ditou osobitost.<\/p>\n

P\u0159.
Jak jsem
\nse promalovala k eshopu<\/p>\n

<\/a><\/p>\n

12. Vyj\u00e1d\u0159ete kontroverzn\u00ed n\u00e1zor<\/strong>\u00a0<\/h2>\n

Co je to za blbost? S\u00a0t\u00edm nesouhlas\u00edm. Tuto reakci se sna\u017e\u00edte ve \u010dten\u00e1\u0159ovi
\nprobudit.<\/p>\n

P\u0159.
Kvalitn\u00ed eshop<\/a> do 100 tis\u00edc korun
\nnepo\u0159\u00edd\u00edte.<\/p>\n

13. Lokalizujte\u00a0<\/strong><\/h2>\n

Pokud p\u00ed\u0161ete \u010dl\u00e1nek pro lok\u00e1ln\u00ed oblast, uv\u00e1d\u011bjte to rovnou do nadpisu. <\/p>\n

P\u0159.
Akce pro eshopisty v\u00a0Liberci<\/p>\n

14. Optimalizujte<\/strong>\u00a0<\/h2>\n

Samoz\u0159ejm\u011b \u010dtivost nadev\u0161e. A jestli zvl\u00e1dnete nadpis z\u00e1rove\u0148 optimalizovat,
\ntedy pou\u017e\u00edt v\u00a0n\u011bm hledan\u00e9 kl\u00ed\u010dov\u00e9 spojen\u00ed, m\u00e1te z\u00a0\u010d\u00e1sti vyhr\u00e1no.
\nNejen\u017ee upout\u00e1te pozornost. D\u00edky SEO bude v\u00e1\u0161 \u010dl\u00e1nek p\u011bkn\u011b dohledateln\u00fd ve
\nvyhled\u00e1va\u010d\u00edch.<\/p>\n

15. Experimentujte<\/strong><\/h2>\n

Ide\u00e1ln\u00edm zp\u016fsobem jak zjistit, kde jak\u00fd nadpis funguje, je experiment.
\nV\u00a0tomto experimentu v\u00e1m pom\u016f\u017ee A\/B testov\u00e1n\u00ed. Vyzkou\u0161ejte na stejn\u00e9m m\u00edst\u011b
\ndva r\u016fzn\u00e9 nadpisy a m\u011b\u0159te v\u00fdsledky.<\/p>\n

Na z\u00e1v\u011br pamatujte, \u017ee \u010d\u00edm
\npeprn\u011bj\u0161\u00ed nadpis, t\u00edm zaj\u00edmav\u011bj\u0161\u00ed nadpis.<\/strong> Byl pro v\u00e1s \u010dl\u00e1nek p\u0159\u00ednosn\u00fd? Sd\u00edlejte
\nho s\u00a0p\u0159\u00e1teli.<\/p>\n

\u00a0<\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

V\u011bd\u011bli jste, \u017ee 8 z 10 lid\u00ed p\u0159e\u010dte nadpis a fr\u010d\u00ed d\u00e1l? Porad\u00edme v\u00e1m, jak tuto statistiku u va\u0161ich \u010dl\u00e1nk\u016f oto\u010dit.<\/p>\n","protected":false},"author":20,"featured_media":1793,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3],"tags":[],"class_list":["post-3110","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tipy-rady-a-novinky"],"yoast_head":"\n15 tip\u016f, jak ps\u00e1t nadpisy, kter\u00e9 zaujmou<\/title>\n<meta name=\"description\" content=\"V\u011bd\u011bli jste, \u017ee 8 z 10 lid\u00ed p\u0159e\u010dte nadpis a fr\u010d\u00ed d\u00e1l? 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