{"id":3106,"date":"2021-07-29T16:52:36","date_gmt":"2021-07-29T14:52:36","guid":{"rendered":"http:\/\/wptest.nexum.cz\/13-tipu-pro-uspesny-eshop\/"},"modified":"2021-07-29T16:52:36","modified_gmt":"2021-07-29T14:52:36","slug":"13-tipu-pro-uspesny-eshop","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/13-tipu-pro-uspesny-eshop\/","title":{"rendered":"13 tip\u016f pro \u00fasp\u011b\u0161n\u00fd eshop"},"content":{"rendered":"

Hrajete si s\u00a0my\u0161lenkou provozovat vlastn\u00ed eshop? Nebo
\nu\u017e elektronick\u00fd obchod vlastn\u00edte a te\u010f t\u00e1pete, co a jak? \u00a0Tak \u010di onak, m\u00e1me pro v\u00e1s cenn\u00e9 tipy pro
\nrealizaci \u00fasp\u011b\u0161n\u00e9ho eshopu. Dr\u017ete se na\u0161ich rad a z\u00edskejte spokojen\u00e9, vracej\u00edc\u00ed
\nse z\u00e1kazn\u00edky.<\/p>\n

    \n
  1. Poznejte z\u00e1kazn\u00edk\u016fv
    \nsv\u011bt
    <\/strong>Vyka\u0161lete se na cel\u00fd trh. Spot\u0159ebitel\u00e9 jsou r\u016fzn\u00ed a maj\u00ed
    \nodli\u0161n\u00e9 po\u017eadavky. V\u0161em se nikdy nezavd\u011b\u010d\u00edte. Proto si polo\u017ete z\u00e1sadn\u00ed ot\u00e1zku: \u201eKdo
    \nje na\u0161\u00edm c\u00edlov\u00fdm z\u00e1kazn\u00edkem a jak\u00e9 jsou jeho pot\u0159eby?\u201c S touhle vybranou
    \nskupinu komunikujte. Mluvte \u0159e\u010d\u00ed z\u00e1kazn\u00edka a pou\u017e\u00edvejte jemu p\u0159\u00edbuzn\u00e9 fr\u00e1ze z\u00a0oboru.<\/p>\n<\/li>\n
  2. Komunikujte USP a odli\u0161te
    \nse
    <\/strong>Pokud chcete b\u00fdt v\u00a0podnik\u00e1n\u00ed sakra dob\u0159\u00ed, mus\u00edte zn\u00e1t
    \nsv\u016fj USP (Unique Selling Proposition), neboli jedine\u010dn\u00fd prodejn\u00ed argument. Porozhl\u00e9dn\u011bte
    \nse, jak\u00e9 USP komunikuje konkurence. Omrknuto? Tak, te\u010f to v\u0161echno rychle
    \nzapome\u0148te a vymyslete si vlastn\u00ed origin\u00e1ln\u00ed USP, kter\u00fdm vyj\u00e1d\u0159\u00edte unik\u00e1tn\u00ed p\u0159\u00ednos
    \nva\u0161ich produkt\u016f pro koncov\u00e9 z\u00e1kazn\u00edky. Odli\u0161te se od konkurence.<\/p>\n<\/li>\n
  3. Bez anal\u00fdzy kl\u00ed\u010dov\u00fdch
    \nslov to nep\u016fjde
    <\/strong>V\u00edte, co va\u0161i z\u00e1kazn\u00edci ve vyhled\u00e1va\u010d\u00edch hledaj\u00ed? Ne? Pak
    \nprove\u010fte anal\u00fdzu kl\u00ed\u010dov\u00fdch slov. Najd\u011bte nejefektivn\u011bj\u0161\u00ed fr\u00e1ze pro v\u00e1\u0161 eshop.
    \nObjevte \u00fa\u010dinn\u00e1 slovn\u00ed spojen\u00ed pro v\u00e1\u0161 obsah. Z\u00edskejte ide\u00e1ln\u00ed z\u00e1klad pro tvorbu
    \ninforma\u010dn\u00ed architektury. Anal\u00fdza kl\u00ed\u010dov\u00fdch slov je z\u00e1kladn\u00edm stavebn\u00edm kamenem
    \nonline marketingu.<\/p>\n<\/li>\n
  4. Zapojte emoce
    <\/strong>\u201eSpodn\u00ed pr\u00e1dlo pro ka\u017edodenn\u00ed pou\u017eit\u00ed.\u201c A pro co jin\u00e9ho?
    \nPro\u010d bych si m\u011bla kupovat zrovna tohle? Nechci. \u201eSpodn\u00ed pr\u00e1dlo, ve\u00a0kter\u00e9m
    \nbudete vypadat jako oslniv\u00e1 bohyn\u011b.\u201c Jako fakt? Chci ho hned, a dvakr\u00e1t!
    \nZa\u00fato\u010dte na emoce z\u00e1kazn\u00edka a z\u00edskejte si ho.<\/p>\n<\/li>\n
  5. Lep\u0161\u00ed \u017e\u00e1dn\u00fd popis,
    \nne\u017e nic ne\u0159\u00edkaj\u00edc\u00ed popis
    <\/strong>Pry\u010d s v\u0161eobecn\u011b zn\u00e1m\u00fdmi texty. Kdo dnes nev\u00ed, \u017ee ledni\u010dka
    \nje vhodn\u00e1 do kuchyn\u011b a gau\u010d se bude par\u00e1dn\u011b vyj\u00edmat v\u00a0ob\u00fdv\u00e1ku. Hrajte si se
    \nslovn\u00edmi obraty a zaujm\u011bte z\u00e1kazn\u00edka. A\u0165 popisky kategori\u00ed i produkt\u016f v\u017edy
    \nsd\u011bl\u00ed hlavn\u00ed p\u0159\u00ednos toho, co z\u00e1kazn\u00edk kupuje.<\/p>\n<\/li>\n
  6. Vyvarujte se\u00a0pr\u00e1zdn\u00fdm
    \nfr\u00e1z\u00edm
    <\/strong>\u201eKvalitn\u00ed produkty?\u201c S\u00a0t\u00edm snad jako z\u00e1kazn\u00edk po\u010d\u00edt\u00e1m.
    \nAle \u010d\u00edm jsou ty produkty odli\u0161n\u00e9 a co mi p\u0159in\u00e1\u0161ej\u00ed? Nic ne\u0159\u00edkaj\u00edc\u00ed fr\u00e1ze
    \nzab\u00edraj\u00ed m\u00edsto pro konkr\u00e9tn\u00ed sd\u011blen\u00ed va\u0161ich konkuren\u010dn\u00edch v\u00fdhod. Pry\u010d s\u00a0nimi.
    \n\u201e\u010cesk\u00e9 produkty s\u00a0d\u016frazem na tradici\u201c zn\u00ed hned jasn\u011bji.<\/p>\n<\/li>\n
  7. Tvo\u0159te origin\u00e1ln\u00ed a
    \nkvalitn\u00ed obsah
    <\/strong>M\u00e1te co sd\u011blit sv\u00fdm z\u00e1kazn\u00edk\u016fm? Tak to sd\u011blte? Pora\u010fte jim
    \ns\u00a0v\u00fdb\u011brem nov\u00e9ho produktu. Na co si maj\u00ed d\u00e1t pozor, co zohlednit. Jak\u00fd stan
    \nm\u00e1 vybrat t\u00e1ta od velk\u00e9 rodiny, a jak\u00fd mlad\u00fd vysokohorsk\u00fd turista pob\u00edhaj\u00edc\u00ed
    \nv\u011b\u010dn\u011b v p\u0159\u00edrod\u011b? Rady odborn\u00edk\u016f p\u0159ijdou v\u017edycky vhod. Vy jste nejv\u011bt\u0161\u00ed specialista
    \nve sv\u00e9m oboru, tak se pod\u011blte o sv\u00e9 znalosti. Z\u00e1kazn\u00edci to ocen\u00ed a nakoup\u00ed u
    \nv\u00e1s opakovan\u011b.<\/p>\n<\/li>\n
  8. Pracujte se skryt\u00fdm textem
    <\/strong>Zamyslete se, kde v\u0161ude se d\u00e1 pracovat s\u00a0textem. Na
    \nprvn\u00ed pohled nen\u00ed vid\u011bt, proto je \u010dasto opomenut. \u201eError 404?\u201c Pomoc, bouchne
    \nto? Zkuste to lidsky. \u201eOuha, n\u011bco se porouchalo, zkuste prozat\u00edm jinou
    \nkategorii.\u201c V\u00a0ko\u0161\u00edku, v procesu objedn\u00e1vky, v emailech, tam v\u0161ude se d\u00e1 hr\u00e1t
    \ns\u00a0textem. Kdo hled\u00e1, najde.<\/p>\n<\/li>\n
  9. Vyb\u00eddn\u011bte k akci
    <\/strong>Lapte n\u00e1v\u0161t\u011bvn\u00edka
    \nv\u00a0pravou chv\u00edli a vyzv\u011bte ho k\u00a0akci. Nenechte p\u0159\u00edchoz\u00edho \u010dlov\u011bka pl\u00e1chnout bez konverze.
    \nNave\u010fte ho p\u0159esn\u011b tam, kam chcete a kdy chcete. Ud\u011blejte z\u00a0n\u011bj sv\u00e9ho z\u00e1kazn\u00edka.<\/p>\n<\/li>\n
  10. Nepi\u0161te SEO texty
    <\/strong>V\u00e1\u0161 z\u00e1kazn\u00edk je \u010dlov\u011bk. On v\u00e1s hled\u00e1 ve vyhled\u00e1va\u010d\u00edch, to on
    \n\u010dte va\u0161e texty na eshopu a on n\u00e1sledn\u011b nakupuje. Hu\u0161t\u011bn\u00ed kl\u00ed\u010dov\u00fdch slov ve snaze
    \nzavd\u011b\u010dit se robot\u016fm, to nen\u00ed cesta k \u00fasp\u011bchu. Pi\u0161te pro lidi.<\/p>\n<\/li>\n
  11. Konkr\u00e9tn\u00ed skladov\u00e9
    \ndostupnosti a term\u00edny dod\u00e1n\u00ed z\u00e1kazn\u00edk ocen\u00ed
    <\/strong>\u201eSkladem u dodavatele?\u201c Hm, a co j\u00e1 s t\u00edm? Z\u00e1kazn\u00edka nezaj\u00edm\u00e1, kdo m\u00e1 skladem produkty,
    \nale kdy je budete m\u00edt k dispozici vy pro n\u011bj. Zaj\u00edm\u00e1 ho, kdy se bude\u00a0t\u011b\u0161it z\u00a0n\u00e1kupu.
    \n\u201eSkladem do 3 dn\u016f\u201c a \u201e z\u00edtra u v\u00e1s.\u201c Hned v\u00ed kdy.<\/p>\n<\/li>\n
  12. Nab\u00eddn\u011bte souvisej\u00edc\u00ed
    \nprodukty
    <\/strong>Z\u00e1kazn\u00edk si vyb\u00edr\u00e1 badmintonovou raketu. Ur\u010dit\u011b pot\u0159ebuje ke
    \nh\u0159e i ko\u0161\u00ed\u010dky. A co obal na raketu? Ten se zaru\u010den\u011b bude hodit. Doporu\u010dte
    \nz\u00e1kazn\u00edkovi dal\u0161\u00ed produkty, kter\u00e9 souvis\u00ed s jeho vybran\u00fdm kusem. Ur\u010dit\u011b bude
    \nsouvisej\u00edc\u00ed zbo\u017e\u00ed \u010dasem pot\u0159ebovat. Pro\u010d ho nekoupit rovnou a u\u0161et\u0159it na
    \npo\u0161tovn\u00e9m?<\/p>\n<\/li>\n
  13. Neduplikujte
    <\/strong>Nikdy neduplikujte informa\u010dn\u00ed architekturu, filtraci
    \nv\u00a0kategori\u00edch, \u0161t\u00edtky produkt\u016f ani \u010dl\u00e1nky. Pokud budete v\u00a0kategori\u00edch
    \nd\u011blit tri\u010dka na d\u00e1msk\u00e1 a p\u00e1nsk\u00e1, u\u017e tohle rozd\u011blen\u00ed do filtr\u016f nepat\u0159\u00ed. Menu je
    \njen jedno a unik\u00e1tn\u00ed. Vyu\u017eijte nejen anal\u00fdzu kl\u00ed\u010dov\u00fdch slov, tak\u00e9 zapojte
    \nselsk\u00fd rozum. Neduplikujte ani texty od dodavatel\u016f. Napi\u0161te si v\u017edy texty
    \nvlastn\u00ed. Originalita a jedine\u010dnost zaru\u010duj\u00ed \u00fasp\u011bch.<\/li>\n<\/ol>\n

    \u00a0<\/p>\n

    A hned v\u00edte, co ud\u011blat pro \u00fasp\u011bch va\u0161eho\u00a0eshopu. Pus\u0165te se do pr\u00e1ce. Neocen\u00ed tipy i va\u0161i p\u0159\u00e1tel\u00e9?<\/p>\n","protected":false},"excerpt":{"rendered":"

    Hrajete si s my\u0161lenkou provozovat vlastn\u00ed eshop? Nebo u\u017e elektronick\u00fd obchod vlastn\u00edte a te\u010f t\u00e1pete, co a jak?<\/p>\n","protected":false},"author":20,"featured_media":3107,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-webmium-novinky"],"yoast_head":"\n13 tip\u016f pro \u00fasp\u011b\u0161n\u00fd eshop<\/title>\n<meta name=\"description\" content=\"Hrajete si s my\u0161lenkou provozovat vlastn\u00ed eshop? 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