{"id":3105,"date":"2021-07-29T17:01:25","date_gmt":"2021-07-29T15:01:25","guid":{"rendered":"http:\/\/wptest.nexum.cz\/10-tipu-na-texty-ktere-prodavaji\/"},"modified":"2021-07-29T17:01:25","modified_gmt":"2021-07-29T15:01:25","slug":"10-tipu-na-texty-ktere-prodavaji","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/10-tipu-na-texty-ktere-prodavaji\/","title":{"rendered":"10 tip\u016f na texty, kter\u00e9 prod\u00e1vaj\u00ed"},"content":{"rendered":"

Ka\u017ed\u00fd, kdo m\u00e1 internetov\u00fd obchod nebo web, jist\u011b ji\u017e p\u0159em\u00fd\u0161lel nad ot\u00e1zkou, jak napsat p\u016fsobiv\u00fd text, kter\u00fd by pomohl zv\u00fd\u0161it prodeje jeho v\u00fdrobk\u016f \u010di slu\u017eeb. Hned na \u00favod je t\u0159eba poznamenat, \u017ee neexistuje \u017e\u00e1dn\u00e1 z\u00e1zra\u010dn\u00e1 formulace textu, kter\u00e1 by \u00fasp\u011b\u0161nost Va\u0161eho internetov\u00e9ho projektu vyst\u0159elila do nebes. \u00da\u010delem tohoto \u010dl\u00e1nku tedy nen\u00ed nalezen\u00ed p\u0159esn\u00e9ho textu, kter\u00fd prod\u00e1v\u00e1, n\u00fdbr\u017e v\u00fd\u010det pravidel, kter\u00e1 pokud budou dodr\u017eov\u00e1na, spole\u010dn\u011b vytvo\u0159\u00ed poutav\u00fd text. Jak je tedy mo\u017en\u00e9, \u017ee n\u011bkter\u00e9 \u010dl\u00e1nky p\u0159e\u010dteme jedn\u00edm dechem a n\u011bkter\u00e9 znud\u011bn\u011b zav\u0159eme po p\u00e1r \u0159\u00e1dc\u00edch? Z\u00e1le\u017e\u00ed na mnoha faktorech. Nap\u0159\u00edklad na tom, jak\u00e1 slova autor zvol\u00ed, v jak\u00e9m po\u0159ad\u00ed, jak se vyjad\u0159uje a mnoho dal\u0161\u00edho. Co je tedy pot\u0159eba k naps\u00e1n\u00ed poutav\u00e9ho textu?<\/p>\n

    \n
  1. Je\u0161t\u011b p\u0159ed za\u010d\u00e1tkem psan\u00ed si ujasn\u011bte, pro jakou c\u00edlovou skupinu<\/strong> je \u010dl\u00e1nek ur\u010den. Kdo tedy bude \u010dl\u00e1nek \u010d\u00edst. Nen\u00ed v lidsk\u00fdch sil\u00e1ch pos\u00edlat ka\u017ed\u00e9mu jedinci \u010dl\u00e1nek ur\u010den\u00fd p\u0159esn\u011b pro n\u011bj. Pokud nap\u0159\u00edklad prod\u00e1v\u00e1te v\u00fdrobky ur\u010den\u00e9 pro seniory, hledejte spole\u010dn\u00e9 rysy dan\u00e9 skupiny – co d\u011blaj\u00ed, jak\u00fd pou\u017e\u00edvaj\u00ed jazyk, jak tr\u00e1v\u00ed sv\u016fj den, jak\u00e9 maj\u00ed z\u00e1jmy a podobn\u011b a vytvo\u0159te imagin\u00e1rn\u00edho z\u00e1stupce zvolen\u00e9 skupiny. Dok\u00e1\u017eete-li si takto v mysli vytvo\u0159it virtu\u00e1ln\u00ed osobu(y), mnohem l\u00e9pe se V\u00e1m budou texty vytv\u00e1\u0159et.<\/li>\n
  2. Nedejte z\u00e1kazn\u00edk\u016fm prostor si cokoliv dom\u00fd\u0161let. <\/strong>Je jasn\u00e9, \u017ee pokud vlastn\u00edte internetov\u00fd obchod, je Va\u0161\u00edm c\u00edlem prodej zbo\u017e\u00ed. Nenechte Va\u0161e potenci\u00e1ln\u00ed z\u00e1kazn\u00edky si cokoliv dom\u00fd\u0161let. V\u017edy myslete na to, \u017ee pokud by si Va\u0161i z\u00e1kazn\u00edci, cht\u011bli cokoliv dom\u00fd\u0161let, koupili by si nap\u00ednavou detektivku s otev\u0159en\u00fdm koncem, m\u00edsto toho aby, si prohl\u00ed\u017eeli zbo\u017e\u00ed ve Va\u0161em eshopu. Pokud zrovna nev\u00edte, jak na to, najd\u011bte jak\u00fdkoliv \u010dl\u00e1nek, kter\u00fd V\u00e1s v posledn\u00ed dob\u011b zaujal a pod\u00edvejte se, jak\u00fdm zp\u016fsobem je napsan\u00fd.<\/li>\n
  3. T\u0159et\u00ed z\u00e1sada je \u00fazce spjata s druh\u00fdm bodem. V poutav\u00fdch textech je mnohdy Va\u0161\u00edm \u00fakolem zkracovat a zjednodu\u0161ovat text<\/strong>. \u00dakolem text\u016f, kter\u00e9 prod\u00e1vaj\u00ed je tak\u00e9 to, poskytnout potenci\u00e1ln\u00edmu z\u00e1kazn\u00edkovi spolehliv\u00e9ho pr\u016fvodce n\u00e1kupem. Je proto nutn\u00e9 ps\u00e1t maxim\u00e1ln\u011b v\u00fdsti\u017en\u011b a vyvarovat se textu, kter\u00fd by mohl b\u00fdt jak\u00fdkoliv zp\u016fsobem zav\u00e1d\u011bj\u00edc\u00ed. Nenu\u0165te z\u00e1kazn\u00edka p\u0159\u00edli\u0161 p\u0159em\u00fd\u0161let nad slo\u017eit\u00fdm textem.<\/li>\n
  4. Titulek je z\u00e1klad \u00fasp\u011bchu<\/strong>, na kter\u00e9m m\u016f\u017eete stav\u011bt. Titulek rozhoduje o tom, zda si jedinec dan\u00fd \u010dl\u00e1nek p\u0159e\u010dte \u010di nikoliv. Titulek rozhoduje o tom, zda se V\u00e1\u0161 \u010dl\u00e1nek ztrat\u00ed v z\u00e1plav\u011b ostatn\u00edch text\u016f a reklam nebo se stane \u00fasp\u011b\u0161n\u00fdm. Z\u00e1m\u011brn\u011b jsem v p\u0159edchoz\u00ed v\u011bt\u011b pou\u017eil slovo \u201creklama\u201d. Nau\u010d\u00edte-li se postupem \u010dasu napsat poutav\u00fd text, kter\u00fd prod\u00e1v\u00e1, m\u016f\u017eete tuto dovednost vyu\u017e\u00edt i p\u0159i tvorb\u011b internetov\u00e9 reklamy, kter\u00e1 bude o to \u00fasp\u011b\u0161n\u011bj\u0161\u00ed.<\/li>\n
  5. Dbejte na logick\u00e9 uspo\u0159\u00e1d\u00e1n\u00ed textu<\/strong>. Pokud dodr\u017e\u00edte tuto z\u00e1sadu, tak V\u00e1mi vytvo\u0159en\u00fd text bude pro \u010dten\u00e1\u0159e poutav\u00fd a nebude se v n\u011bm ztr\u00e1cet. Zvolte tedy takovou strukturu jednotliv\u00fdch blok\u016f textu, kter\u00e9 nebudou p\u0159\u00edli\u0161 dlouh\u00e9 a vhodn\u011b \u010dle\u0148te obsah \u010dl\u00e1nk\u016f do jednotliv\u00fdch odstavc\u016f. Takov\u00e9 strukturov\u00e1n\u00ed textu m\u00e1 je\u0161t\u011b jednu v\u00fdhodu. V\u011bt\u0161ina \u010dten\u00e1\u0159\u016f nejprve dan\u00fd \u010dl\u00e1nek pouze v rychlosti prol\u00e9tne o\u010dima a a\u017e pot\u00e9 \u010dtou dan\u00fd \u010dl\u00e1nek, pokud je n\u011bco zaujme. U\u017e struktura Va\u0161eho \u010dl\u00e1nku jim pom\u00e1h\u00e1 rozhodnout se, zda si \u010dl\u00e1nek p\u0159e\u010dtou \u010di nikoliv.<\/li>\n
  6. Zvolte rozumnou velikost i typ p\u00edsma.<\/strong> I takov\u00e1 mali\u010dkost jako je typ a velikost p\u00edsma, m\u016f\u017ee ovlivnit to, zda si z\u00e1kazn\u00edk \u010dl\u00e1nek p\u0159e\u010dte, respektive, zda koup\u00ed V\u00e1mi nab\u00edzen\u00e9 zbo\u017e\u00ed. Jist\u011b jste ji\u017e mnohokr\u00e1t vid\u011bli \u010dl\u00e1nky, u kter\u00fdch V\u00e1s od dal\u0161\u00edho \u010dten\u00ed odradil \u0161patn\u011b zvolen\u00fd typ nebo velikost p\u00edsma.<\/li>\n
  7. Mluvte jazykem, kter\u00fdm mluv\u00ed Va\u0161i z\u00e1kazn\u00edci.<\/strong> Tahle z\u00e1sada je \u00fazce spjata s prvn\u00edm bodem, ale je dobr\u00e9 si ji p\u0159ipomenout znovu a znovu st\u00e1le dokola, proto\u017ee pokud V\u00e1\u0161 psan\u00fd projev bude odli\u0161n\u00fd od jazyku, jak\u00fdm hovo\u0159\u00ed Va\u0161i z\u00e1kazn\u00edci, tak nikdy nevytvo\u0159\u00edte texty, kter\u00e9 opravdu prod\u00e1vaj\u00ed. P\u0159edstavte si situaci, \u017ee na ulici se setk\u00e1te se z\u00e1stupcem Va\u0161\u00ed c\u00edlov\u00e9 skupiny, nem\u00e1te mnoho \u010dasu a mus\u00edte mu sd\u011blit v\u0161e podstatn\u00e9, abyste ho p\u0159esv\u011bd\u010dili k n\u00e1kupu zbo\u017e\u00ed nebo slu\u017eby. To, aby se V\u00e1m to poda\u0159ilo, z\u00e1le\u017e\u00ed pr\u00e1v\u011b na tom, zda budete mluvit stejn\u00fdm jazykem jako Va\u0161e c\u00edlov\u00e1 skupina. Pokud ano, m\u00e1te velkou \u0161anci na \u00fasp\u011bch. U psan\u00e9ho textu je situace velmi podobn\u00e1. I psan\u00fd text mus\u00edte p\u0159izp\u016fsobit jazyku Va\u0161ich potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f.<\/li>\n
  8. Nezapome\u0148te na v\u00fdzvy k akci<\/strong> – Pokud po n\u00e1v\u0161t\u011bvn\u00edc\u00edch Va\u0161eho eshopu \u010di webov\u00fdch str\u00e1nek po\u017eadujete n\u011bjakou akci, sd\u011blte jim to. Pokud je nap\u0159\u00edklad Va\u0161\u00edm c\u00edlem, aby lid\u00e9 nav\u0161t\u00edvili showroom s Va\u0161imi v\u00fdrobky, vyb\u00eddn\u011bte je k t\u00e9to akci. Nebojte se d\u00e1t v\u00fdzvu k akci p\u0159\u00edmo do textu. Takov\u00e9 v\u00fdzvy nemus\u00edte pou\u017e\u00edvat pouze v reklamn\u00edch textech, ale je vhodn\u00e9 je nap\u0159\u00edklad za\u010dlenit do popis\u016f produkt\u016f, kter\u00e9 nab\u00edz\u00edte ve sv\u00e9m eshopu.<\/li>\n
  9. Pozor na gramatick\u00e9 chyby.<\/strong> Jist\u011b nikdo z n\u00e1s nen\u00ed neomyln\u00fd, m\u016f\u017eete si b\u00fdt jisti, \u017ee pokud ud\u011bl\u00e1te gramatickou chybu hned v n\u00e1zvu, tak to spolehliv\u011b \u010dten\u00e1\u0159e odrad\u00ed od dal\u0161\u00edho \u010dten\u00ed a Va\u0161e snaha p\u0159ijde na zmar. A to je \u0161koda, proto\u017ee z\u00e1kazn\u00edk se ochud\u00ed o \u010dl\u00e1nek pln\u00fd zaj\u00edmav\u00fdch a pro n\u011bj pot\u0159ebn\u00fdch informac\u00ed jen kv\u016fli gramatick\u00fdm chyb\u00e1m. Dbejte proto zv\u00fd\u0161enou pozornost tomuto aspektu p\u0159i psan\u00ed text\u016f.<\/li>\n
  10. A nakonec ta nejd\u016fle\u017eit\u011bj\u0161\u00ed z\u00e1sada. Jist\u011b zn\u00e1te po\u0159ekadlo, \u017ee jen cvik d\u011bl\u00e1 mistra<\/strong>. I v oboru tvorby \u00fasp\u011b\u0161n\u00fdch text\u016f tomu nen\u00ed jinak. Plat\u00ed, \u017ee \u010d\u00edm v\u00edce textu nap\u00ed\u0161ete, t\u00edm \u00fasp\u011b\u0161n\u011bj\u0161\u00ed V\u00e1\u0161 text bude. V\u011b\u0159te mi, \u017ee a\u017e nap\u00ed\u0161ete sv\u016fj st\u00fd \u010dl\u00e1nek a porovn\u00e1te ho s prvn\u00edm textem, kter\u00fd jste napsali, rozd\u00edl mezi nimi bude opravdu zna\u010dn\u00fd. Z\u00e1kladem pro text, kter\u00fd prod\u00e1v\u00e1 je tedy ps\u00e1t, ps\u00e1t a zase ps\u00e1t.<\/li>\n<\/ol>\n

    Nejen s kampan\u011bmi na internetu V\u00e1m m\u016f\u017eeme pomoci. Pot\u0159ebujete nov\u00e9 texty na web? Jsme tu pro V\u00e1s. M\u016f\u017eete n\u00e1m napsat e-mail na info@webmium.cz<\/a>. D\u00e1le n\u00e1s m\u016f\u017eete kontaktovat pomoc\u00ed formul\u00e1\u0159e na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch webmium.cz\/kontakt<\/a> nebo na telefonn\u00edm \u010d\u00edsle na\u0161\u00ed podpory +420 605 99 44 66<\/a> a my se V\u00e1m co nejd\u0159\u00edve ozveme.<\/p>\n

    <\/p>\n","protected":false},"excerpt":{"rendered":"

    Chcete zn\u00e1t tipy, d\u00edky kter\u00fdm budou Va\u0161e texty na webov\u00fdch str\u00e1nk\u00e1ch l\u00e1kav\u00e9? P\u0159e\u010dt\u011bte si na\u0161e doporu\u010den\u00ed a zjist\u011bte, jak ps\u00e1t texty, kter\u00e9 nenud\u00ed ale naopak V\u00e1s nut\u00ed \u010d\u00edst d\u00e1l a d\u00e1l.<\/p>\n","protected":false},"author":7,"featured_media":1787,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3],"tags":[],"class_list":["post-3105","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tipy-rady-a-novinky"],"yoast_head":"\n10 tip\u016f na texty, kter\u00e9 prod\u00e1vaj\u00ed<\/title>\n<meta name=\"description\" content=\"Chcete zn\u00e1t tipy, d\u00edky kter\u00fdm budou Va\u0161e texty na webov\u00fdch str\u00e1nk\u00e1ch l\u00e1kav\u00e9? 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